Media And Marketing w/Jon Rognerud

Are you struggling with filling seats for your events?

Today, I'll share the next version of the Facebook Ads blueprint for events. It will help you scale up your event marketing with ads.

It doesn't matter if you are selling tickets for business workshops, seminars, concerts, nightclubs, wine-tasting tours, cruises or conferences ... the framework remains the same.

You can get the entire blueprint and FREE TRAINING at http://selloutmyevent.com/

Look at the case studies, download the new framework, see what mistakes businesses make when launching ads for events, and how Facebook ads drives the right traffic that converts to ticket sales.

P.S.

If you decide to scale up your events, there's an opportunity to work together also on http://www.selloutmyevent.com

-- and the training is FREE!

Today, I'm interviewing the fun and inspiring business coach, Ali Daniel, founder of PunchDrunkSoul.com

I'm talking with her about the the journey to that ONE breakthrough moment to exit from corporate life, and into entrepreneurship. Plus, how she is helping others, especially women - to do the same.

We touch on fun topics from spiritual development, mindfulness, happiness, soul-alignment, finding your purpose & pursuing your passions through entrepreneurship.

Ali Daniel is a mindset coach and the blogger at Punch Drunk Soul and creator of Her Path To Freedom.

She helps women monetize their passion and knowledge by creating and selling signature services.

More than 2,000 women have participated in her Soul Aligned Biz Challenge and within the first year, she brought herself completely out of debt.

Where to reach you, Ali? On Instagram @Punchdrunksoul or Facebook group https://www.facebook.com/groups/HerPathToFreedom

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

I had a talk with a prospect this week, and they asked if we could guarantee results?

I said "Yes, absolutely". But only if these two things were in check + that the business "health" formula was reached.

Marketing online is about math and psychology.

1) Most marketers and business owners would say that you need intelligent, engaging marketing that targets your perfect audience. (Check)

2) They would also say that they need a sales system and a process that converts people to paying customers, clients or patients. (Check)

But, there is one last thing missing to guarantee business success and results that you can scale.

I talk about the "CPL and AOV" in today's broadcast. It is something you should imprint on your forehead - don't forget it ... it's that important :-)

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

It's DEMO time: Many businesses are not set up with their CRM systems in a way that increases productivity and attracts existing visitors to do more business with you.

In today's "Friday Footage" (this is where I show my screen and demo projects I'm working on), I talk about how we can do this simply through email software and a bit of logic programming.

I talk specifically about ActiveCampaign.com and how you can set this up, based on triggers and conditions.

If you are simply storing email / name info and just sending out canned responses with no plan, you're missing out!

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Facebook Corporation reported a very strong earnings report in Q1... just released. They reached 2.38 billion monthly users, up 2.5 percent from the previous quarter, and it pulled in $15.08 billion in revenue.

If you are thinking or seeing comments about Facebook not being the right platform to get new customers, clients or patients - you might have to retract a bit :-) There still is an amazing opportunity here.

And, if you are a business owner running e-commerce stores and selling directly online, there's no better time than now to improve what you are doing with inclusion of smart retargeting strategies on the Facebook platform.

If you are using https://www.shopify.com - then this will be easy.

That's what I'll be discussing today, and you can download the e-comm retargeting framework here:

https://chaosmap.com/docs/e-commerce-website-flow-retargeting.pdf

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

"Wow - what a cool tip, that will really help me.. thanks!"

Yes, that's exactly what you want your prospects to say when they see your new video education framework on Facebook.

This unique approach is what I talk about today - the ability to use videos, you (on camera, optional but highly recommended) and a series of useful, unique, helpful videos to inform, educate and inspire your audience to action.

... and yes, with a clear call to action and a sense of (not forced or fake) urgency.

Download framework (PDF) here: http://chaosmap.com/docs/video-sequencing-framework-attract-clients.pdf

This is a popular and proven model, but you may not have implemented it yet.

So...let's get started!

It's simple - and you can use multiple platforms using this model (even YouTube) - but I'm talking about Facebook Ads specifically here today.

Let me know how you do: [email protected]

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Getting people and businesses to call you is a favored approach to grow your organization.

Cold calling and doing outbound sales calls is a less desired model. You are not in control and more stressed than you should. The old "just dial - it's a numbers game" is not a happy scenario. Plus, you are not Grant Cardone (and you don't have to be).

So...

Today, I'll talk about - and show you a framework that works really well for the "direct dial inbound lead gen" businesses.

This is perfect for lead generation in financial industries, and really any market where your owners and sales managers want a high volume of calls that come to you - not the other way around.

Your sales teams will be happy with the high influx of quality calls that come into your office daily.

DISCLAIMER:

Results are NOT instant. This requires investment of time and money. If you are brand new to leveraging Facebook advertising, Google, etc - it will take several months to streamline this and get to a predictable and consistent direct dial lead generation machine.

However, the good news is that any business that is listening or watching to this broadcast is perfectly suited for this model. (it means you are serious!)

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Youtube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Are you optimizing your website user experience for desktop and mobile? Speed is massively important in today's competitive markets.

Get ready to OPTIMIZE!

In today's broadcast, I talk about the tools, systems and approach you must use to get faster load times so you get more love from users and search engines alike.

Here's one of the tools I talk about, and it's free:

www.gtmetrix.com

Listen and watch on YouTube to get the full picture, and to to learn what's most important to start with.

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

This is the first episode of a weekly educational hot tip I call 'Friday Footage' (for now).

Today - I'll show you how to create the BEST (engaging) creative for the Facebook Feed that is working right now.

The creative is a static image, 1x1 (dimension). We call this the "boxed" version. You may or may not know about it?

So... use this to get better engagement and throughput from your top of funnel ads. (And yes, consider the 1x1 video version also).

Here's how to do it:

• canva.com
• 1080x1080 (custom dimensions)
• Optimize image (text, contrast, etc)
• Save it off
• Upload to Facebook Ads Manager (Assets/images)
• Include these in your ads... done!

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

You've seen the "old way" and "new way" of selling - lots has been written about it.

However, the old way still works but the new way has already taken foothold and developing further as we speak. Don't miss this new way of selling.

So, which one should you choose?

I'm obviously biased (being an online driven person)

But, even though I've worked in call-centers, and doing "smile/dial for dollars" sweatshop-style selling, I know what REALLY works best.

This episode talks about the two stages of the history of the selling 'process', and where we are today.

It's still about targeted communication, offers, connection, rapport building, engagement - but another exciting layer added on: "Trust and authority - built through content & education".

If you are in the professional services business this will ring more true for you than ever!

P.S.

Would you do me a favor, and provide a review of my podcast? I'd love it - and so would others - so they can easily find the podcast :-)

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing