Media And Marketing w/Jon Rognerud

It's Friday Footage! That means it's DEMO time.... So, let's get into it:

Using Facebook Lead Gen campaigns, you can get fast results, and yes - it's freaky and furious too!

However, this is not the only way of course, and there are caveats to this.

Watch today's demo - where I show you one of the accounts that we often use for testing and for our www.selloutmyevent.com training courses.

-- If you want to learn more, just reach out: http://www.jonrognerud.com/calendar

Happy Friday!

We get requests from our clients to remove content (pages, images, etc) from Google search results

I'll discuss some of the options available to you in the broadcast today. Some will be specific to your own content, and we'll talk about related information and topics of reputation management in search.

This approach will help keep wrong or 'bad' pages out of the Google index and can also be used to clean up a cluttered page structure.

And, in the cases of not wanting pages to display personal information, you can definitely use this approach.

And, you can even submit a DMCA takedown request, but that's an entire broadcast in itself.

Google services are extensive, so you can review your specific service here that you want content removed for: https://support.google.com/legal/troubleshooter/1114905

This is the page we discussed in today's broadcast: https://support.google.com/webmasters/answer/6332384?hl=en

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Need some help? Set up a time here: https://chaosmap.com/talk

ENJOY!

Here's a trick you can use to find many Facebook resources that might otherwise be hidden to you.

In specific, I'm talking about their helpful guides that you didn't know existed. At least not easily found.

For example, "Your Guide To Facebook Bid Strategies"... did you know about that one?

Well, here it is: https://www.facebook.com/business/m/one-sheeters/facebook-bid-strategy-guide

Do you want to see more of them?

Let's use SEO (Google search trick) to find more of them:

site:https://www.facebook.com/business/m/one-sheeters

The site: (site colon command) is powerful and revealing!

Just use the first portion of the URL with the /m/one-sheeters and Google will find them all.

How about 'dem apples!

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Appreciating your customers, clients, patients is more important than you might think. There's another dimension I'd like to share today.

While improving the quality of interactions with your customers is important ... through systems and processes that can be optimized through back end data - there is ONE thing that you probably have missed.

You'll learn the obvious strategies you can use to improve quality of communication and customer support.

There's a deeper level though...

P.S. The word is: "gratitude".

Here's the definition: "the quality of being thankful". That's the REAL KEY, boys and girls, and you'll learn why.

-- This broadcast was sponsored by https://bit.ly/eventmasteryclass - a free training workshop on selling out tickets to events, workshops, conferences and seminars.

Friday Footage: It's DEMO time - brought to you by http://www.selloutmyevent.com

Getting traffic to your website and your offer is only one small part of selling online.

You want to not only attract the right prospects (audience) for your offers, but make sure to have congruency in your funnel. That means your targeting, offer, message and call to action excites and engages your prospect to click the "buy now" button.

This formula works well, and I'm using one that was developed by our friends at samcart. They have a free trial available as well, and have easy to follow training videos to help you get set up.

Corporate site: https://www.samcart.com - get a 2 week trial!

Training: https://intercom.help/samcart/the-getting-started-guide/from-zero-to-launched-in-15-minutes

Here's the ECPC formula:

1) Excite (emotional, benefit driven headlines)

2) Connect (story, background, personal)

3) Prove (good testimonials, social proof)

4) Convert (break it down w/bullets, justify the price. Add a possible guarantee, bonuses (value based) and with a clear call to action: "purchase today and get...")

P.S.

Register for a free workshop at www.selloutmyevent.com and see how we create simple pages that convert. Plus, you get a full presentation on how to grow your event and seminar business.

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Question: Which sales process works best?

For professional services businesses, I hear many answers to this.

Comments like: "We just want calls, we'll do the rest"

"Get prospects to just find us, click over to our page, book their appointment, and just show up"

"Build out our pages and process for us. You are the expert, show us the way"...

There are variations of these.

The point I'm trying to make, and that I'm sharing here today (Model A, B, C) from the chart - is that you MUST have a sales process that works for you.

Download chart here: https://chaosmap.com/docs/one-sales-process-away.pdf

And, that you can track everything (numbers) so you can improve it. (Plus, the willingness to do so - it's not always easy to change ways of operating... especially not with a staff or front-office that has been doing it "their way" for years!)

And, with what "works" - what do I mean? Not beating around the bush here... it's this: Math & Metrics!

Do you know your traffic costs, conversion points (%) through the customer journey and your Customer Lifetime Value (CLTV)?

Good questions, more important are the answers (real data).

Most businesses want to go positive on their ad spend right away.

We like that... but the ROI and ultimate health of the business is measured differently.

You have to look at the longer term and compare marketing investments to actual returns - over time.

Let's talk about a few models today, and you can download the sheet above.

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Having systems and processes in place when working with Facebook advertising is important. Even more so, when working with clients (from an agency perspective).

Sure, there are videos on YouTube to help you, but when it comes to Facebook ads manager and the business manager itself, the interface changes often.

Menus, buttons, checkboxes and descriptions are not always obvious.

Things don't remain in the same place consistently, and information online (YouTube) gets outdated.

Today, I'll cover the basic structure and configuration of things you need to get your Facebook ads environment set up, including what you need for working with an agency (what they need from you).

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Your corporate website is the essential cornerstone of your brand presence online. And, depending on your business, you will have many of these, including micro-sites to support your objectives.

SEO (Search Engine Optimization) is the art & science of ranking pages, driving traffic and optimizing the user experience and overall architecture to support your mission and business / marketing goals.

However, there are a number of moving parts, to say the least.

Today, I'll discuss the SEO audit priority list and how these are inter-connected, as well as important to get right - so you get the most "love" from search engines. (Google).

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

What's the difference between successful marketers and others when both sides have implemented their versions of "content marketing"?

What is the secret?

Big Question.

Here it is:

The best kept content marketing secret – The Content Marketing Calendar.

What Is a Content Marketing Calendar?

In simple words, it can be described as a timeline of the content you are going to publish over the next few days, weeks and months.

It's similar to the programming guide for TV, radio stations, newspapers and magazines.

It also allows you to use the calendar with other 3rd party tools that gets a full view into your entire content organization and deployments.

Your entire team will love the idea that everybody gets on the same page (no pun intended) with your content marketing.

READ MORE:

https://chaosmap.com/blog/why-do-i-need-a-content-marketing-calendar/

Clearly, a calendar is in the focal point, but building out a content strategy that resonates with your audience, that attracts, engages and builds credibility with strong, compelling call to action into your sales funnel is KEY.

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If you need more insights to the process of developing content marketing strategies and calendars + distribution, reach out here:

https://chaosmap.com/talk

May 17th - Heia Norge! (Independence Day)

In today's Friday Footage - we'll talk about a powerful Facebook ads feature that is an underused aspect of ads creation.

We all know that Facebook wants to keep their users on their platform. Because, when you place a link to YouTube for example - or any other external sites, you are not only leaving the FB eco-system, but you are assuming a fast external page load, that users will not bounce and "get less love from FB" at the same time.

Instant Experience fixes all of these issues. (mobile only)

Instant Experience is a fullscreen experience that that opens after someone interacts with your ad on a mobile device. Create an Instant Experience to bring your brand or products and services to life.

With Instant Experience, you can:

Grab attention and get the full effect of high-quality content. Instant Experience loads instantly, expands to fullscreen and works with most formats, including single image, video, carousel, slideshow and collection.

Tell a story about your brand. Create a custom Instant Experience or choose from multiple templates. You can also mark clear paths through your experience with descriptive text, buttons and links.

Here's the Facebook resource: https://www.facebook.com/business/ads/instant-experiences-ad-destination

REMINDER: Creating ads is still all about the targeting, the message/hook and the offer. A bad instant experience ad will NOT make your ads suddenly work better.

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing