Media And Marketing w/Jon Rognerud

In 1923 a slender book was published by the advertising agency of Lord & Thomas.

It was called Scientific Advertising and it was the first edition of a significant piece of work for advertisers.

This book has been updated many times over the years - and is available at Amazon. (Links below)

It was written by Claude Hopkins, a genius advertising pioneer.

Many of his works has been updated and republished, so check them out.

"My life in advertising" and "Scientific advertising" are available as a compendium (two books in one) to learn the insights and strategies of a brilliant advertising mind.

Think this doesn't apply to current day? Read the books below before making judgement. You'll see what I mean.

Start reading this weekend: https://www.amazon.com/Scientific-Advertising-advertising-copywriting-techniques/dp/1517038073

https://www.amazon.com/Life-Advertising-Scientific-Classics-Library/dp/0844231010/

Enjoy your Independence Day and week.

May the "4th be with you" - as you grow and expand your life and business!

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Want to connect and chat? https://jonrognerud.com/calendar

Funnels and funnel hacking is an internet "sport" these days.

Anybody who's anybody in the marketing world talks about their latest hack and how much money they garnered.

It doesn't matter if it's total revenue or if 50% is in affiliate fees. The main point is that the FUNNEL is what made them successful.

The truth is, traffic from ads will not work unless you have a well developed funnel that is tested and verified for scale.

But where / how do you start building a funnel, and what tools can you leverage to get this built?

We like funnelytics for the simplicity. Clearly, the strategy is more important, but you can get your visual started with this tool.

Visit www.funnelytics.io

Make sure that your funnels are dialed in before your pour more money at the top end.

-- Want to discuss further?

Visit https://jonrognerud.com/calendar - and book your time for a quick 15 minute strategy session.

Humans are visual creatures.

I can certainly speak to that, beats boring text every time!

It's easy to engage prospects in conversation when looking at a visual representation of what you have.

When it comes to presenting marketing funnels and process diagrams for example, there's nothing like using visual objects to quickly and easily present the information.

Most of our clients enjoy seeing charts, diagrams, flowcharts and statistics to understand our business strategies and approach to a problem.

These diagrams can be either static or dynamic (pulled from backend data, realtime).

There are free and paid solutions out there, including more "advanced" software apps like tableau.com for example (note: recently acquired by salesforce, the acquisition will be completed at the end of Q3 2020)

Here are the ones we have tested, and that you should try: https://lucidchart.com https://canva.com/graphs https://plot.ly/create/#/ https://smartdraw.com https://draw.io https://creately.com https://gliffy.com

For marketing funnels: https://geru.com https://funnelytics.io

*** Don't miss this: Free workshop on mastering events with live ads: https://www.jonrognerudlive.com/pl/87047

How can you guarantee sales for your online business?

You need to make sure you cover these areas first:

1) target the right audience, in the right region with your ads and expand with lookalikes

2) message to market match

3) ad copy to landing page congruency

4) landing page user behavior tracking with Hotjar.com or Crazyegg.com

5) A/B test ads and A/B test landing pages

6) Quiz your audience and learn why they're not buying

7) Track everything with Google Analytics and understand attribution

BUT, if you are driving traffic and leads to a professional services business (legal, financial, real-estate, doctors, etc) - then you need a really TIGHT sales process and script (what to say, who says it, when, why, follow ups, etc). Do you have a process developed and are you tracking it?

REMEMBER: Most of the time, it's not your ads, it's your sales process!

https://jonrognerud.com/calendar

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Interested in getting personally coached by Jon's team to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Did you know: Video and video advertising are not going away any time soon! In fact, if you download the free 2019 Social Media Marketing Industry Report from Michael Stelzner, you'll see why: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2019/

In fact, videos are a powerful way to present your brand, products and services.

Best of all - you can use videos to shortcut the selling cycle.

The challenge is... how do you design them and churn them out quickly? (Warning: make sure your copy and ads 'speak' to your audience. No spamming!)

https://biteable.com to the rescue.

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Want to learn more about how we write scripts for video? Go here: https://jonrognerud.com/calendar

Today, I'm delighted to bring on a rising star in the business coaching world, Malorie Nicole.

Her sole purpose in life is to help solopreneurs, entrepreneurs and business owners stuck in the hamster wheel of struggle... get OUT.

She helps to create better businesses, decrease stress and grow quicker by becoming the who you are trying to be.

I ask her questions about the 3 top issues facing most business owners. You might be surprised about the different ways she discusses solutions, and so there is deep learning here.

Get ready to take notes as we discuss:

1. Overwhelm

2. Fear & Perfection

3. Scarcity & Growth

4. Communication (BONUS at the end!)

Listen to this breakthrough mindset interview with Malorie Nicole right now.

Then, learn more here: https://malorie-nicole.com/

Connect with Malorie via Facebook: https://www.facebook.com/malorie.white

LinkedIn:https://www.linkedin.com/in/malorie-nicole-5b132894

Finally, make sure you subscribe to her fast growing iTunes Podcast here: https://podcasts.apple.com/us/podcast/abundantly-clear-podcast/id1465669977

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Enjoy this episode of gold, and share, subscribe and review as always! :-)

Happy Friday...Summer Solstice Day!

Let's talk podcasting & content...When publishing a podcast you have to use tools to help you.

One of those tools is libsyn.com (that's what I use for my podcasting). It takes care of so much... including distributing to the podcast ready "stations", like iTunes, Spotify, Google Play, Stitcher, etc.

However..., I'm not demo'ing libsyn today.

Repurposing the podcast even broader, say to YouTube for example, you need more...

So...

www.repurpose.io to the rescue!

Check out today's Friday Footage where we publish to YouTube from the podcast feed with a simple click of a button.

P.S. Friday Footage is a weekly episode where we demo software and tools that can help you.

If you want to learn more: https://chaosmap.com/talk

If you love selling more, faster - this episode is for you!

And, if you are trying to get new, high quality prospects into your professional services business, what is the fastest way to get them to speak to you, to serve them, and to close them?

Traditionally, it's to take them through a "first touch" campaign, then retarget and message them repeatedly, and then cram even more content until they buy.

I'd like to share a model that works really well and shortcuts the traditional customer journey.

Note: this model is not appropriate for all business models, but the key lies in testing and not getting caught in the "social media chatter" that says 'these things don't work anymore'.

Want to learn more? https://chaosmap.com/talk

When promoting ideas, products and services - you need to convey a message that speaks to the person (audience) that you are trying to attract.

While stories, hooks and call to actions are important it can be frustrating to put it all together.

And, when you review your copy, it looks like the words are not "popping out" from the page. It all appears dull.

Words and phrases are not creating excitement or engagement.

You need a "selling" thesaurus that works as hard as you do.

High powered words, phrases, slogans that give you ideas to provide more is going to create break-throughs in your business.

You are a salesman in print!

Therefore, you need a confident, rejuvenated way of expanding your copy, as well as testing new angles.

I recommend an indispensable guide in this regard; "Words That Sell" by Richard Bayan:

https://www.amazon.com/Words-that-Sell-Revised-Expanded-ebook/dp/B0062Y5V4I

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Want to talk about how to improve your copy and get more clients to grow your business?

https://chaosmap.com/talk

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*** Want to sell out your next event?

Register for our FREE workshop here where we teach you how to sell tickets to events:

http://www.selloutmyevent.com

Are you "Living The Dream"?

First...

Let's see what Google thinks it is. We found a dictionary result at the top of the page: To experience the achievement of every success that one has aspired to achieve, especially from a career.

Quora says: "doing what you want to do… or… living the type of life you want to live without any regrets. achieving all your goals. Enjoying the fruits of your labour. Being in real life now who you had wished to be when you were younger."

While these definitions are just a few of many,

Here's what it means to me...:

"Master Yourself".

That means creating mastery from your passion. That means removing all doubt, fear, stress and focus on building confidence, inspire others and become a 100% "doer, builder, creator".

I read somewhere that 80% of the brain is occupied with fighting "fear" and "negativity" (don't quote me on the number). Basically, it's this: if in a 24 hour period you think anything - it'll be mostly negative. Self-doubt, low confidence and brain waves that send constant reminders of much less you are than others (specially when looking at other's instagram selfies) and how far you still have to go, and much much more!

So stop the self-manufactured negative "I can't do it" and push forward. If you think you want to do something, just DO IT. What's the worst thing that can happen? What's the best thing that can happen? (If the previous is true, it means you'll spend 80% of the time thinking of all the things that will/can go bad - and you'll do NOTHING. And, the cycle continues...)

Check out my crappy video inside a bedroom, with a taped up "white board". I used to care about these things, I don't now.

What changed? I flipped it from "what can go wrong, what will they say" to "Dude, I own this! I'm unstoppable. I seek change, and I'm the only one that can do it. The captain of my own ship, as they say".

So, master yourself - and get to work by picking ONE THING right now and complete it. Then do the next and so forth.

Go Conquer!

P.S. Stop the whining. Or at least, catch yourself when you're doing it!

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Want to see how you can get your message out there to inspire, mentor and grow?

Learn how to run live events (FREE WORKSHOP): http://www.selloutmyevent.com