Media And Marketing w/Jon Rognerud

Videos are all the rage on Facebook...and have been for a while!

Question is...

Are you using videos in your ads?

You should. You must.

Plus, they become even more powerful assets when used with Facebook advertising.

You can use them for "% watched", meaning you can retarget viewers that have shown interest in the the videos based on engagement.

If a viewer watched 25% of the video for example, you can show ads to only these people. You are building a relationship, improving your own "know, like, trust" score.

But, videos should be created based on outcomes and goals.

This includes understanding what content to create based on the customer funnel.

Have they heard about you before? Do they know you, your product or your services? If not, consider that "cold traffic", which means you need to have a message that resonates with that group of people.

It's different for your existing buyers, etc. You get it :-)

But, today, I'm sharing a cool tool - that's what Friday Footage is for - so you can test different types of videos.

We're talking about the good 'ol "Doodle" videos.

Buy the software here: https://www.doodly.com/

Let's dig in!

Want some help creating videos and creatives? GOTO: https://chaosmap.com/talk

The goal of today's episode is to educate you and to solve the "my marketing is working, but I get no sales" challenge.

We'll cover: "vanity metrics" vs. "true numbers"

Of course, we'll talk about the sales process.

And, I'll touch on these three audience buckets: Today Buyers Future Buyers Never Buyers

When you understand the user journeys, the concept of cold, warm and hot traffic, that's the first step.

Then, leverage communication and targeting around the 3 circles of custom audiences (above), and you'll be on your way to improving the sales for your organization.

Ensure everybody is included, as a team, and make sure marketing & sales acts as "one". It's easy to blame the other group, whichever you happen to be in. If you're in both - you have only yourself to blame. ;-)

Close the marketing & sales gaps, and go SELL!

Want some help? https://chaosmap.com/talk

NEWSFLASH! Mary Meeker has launched her annual Internet Trends report, and presented her findings recently at the Vox/Recode Code Conference in Scottsdale, AZ.

If you are not following Mary and watching out for this in-depth research, you are skipping on critical trend data and research.

Meeker highlighted slowed growth in e-commerce sales, increased internet ad spending, data growth, as well as the rise of freemium subscription business models, telemedicine, photo-sharing, interactive gaming, the on-demand economy and more.

"If it feels like we're all drinking from a data firehose, it's because we are," Meeker told the audience.

The "Queen of the internet" made references to Slack, Stripe, Spotify, Dropbox, Discord, Twitch, Zoom, Stitch Fix, Instagram and Bond portfolio company Canva as she reviewed her slides.

Download & access here: https://www.bondcap.com/report/itr19

Some highlights: 70M people globally listen to podcasts. It's expected to double in the next 4 years.

2.4B interactive game players in the world, up by 6 percent over the last year. Fortnite alone has 250M users, as does the gaming social network Discord.

Around 51 percent (3.8B) of the world's population now has access to the Internet, up from 49 percent (3.6B) in 2017.

7 out of world's 10 most valuable companies by market cap are tech companies.

E-commerce sales are up by 12.4 percent over the last year, physical retail has grown only by percent.

Mobile advertising now accounts for 33 percent of advertisers' ad purchases, up by 0.5% in 2010. Spending on print, TV, and radio ads has fallen as consumers spend far more time on mobile.

Google and Facebook make the majority of online ad revenue, but the growth of US advertising platforms like Amazon, Twitter, Snapchat, and Pinterest is outstripping the duopoly.

Google's ad revenue grew 1.4X over the past 9 quarters and Facebook's revenue grew by 1.9X. The combined group of all new players grew by 2.6X.

-- Want to apply digital strategies for your own company?

Then, let's talk: https://chaosmap.com/talk

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"But my business is different". Took this from marketing guru Dan Kennedy. How true, and somewhat contentious.

Why?

Look, All Businesses Have The Same Fundamental Functions In Common…

They have either a customer or a client or a patient…

They provide either a good or a service or both…

They may go to the customer location or bring the customer to their location…

They have to have some method of attracting new ones…

They need some method that's selling repeatedly to and keeping ones they already have…

The differences between the cosmetic dentistry practice to the manufacturer of widgets that go inside vibrators, to the furniture store, the differences are really very small, very nominal and the commonalities are much greater.

Watch our free workshop on events: www.selloutmyevent.com

Want to talk? Visit https://chaosmap.com/talk

Today, we break down a "sure-fire" way to create a "optimal" design for any industry. (Note: You need to test this and don't steal copy/text from others!)

Yes, we leverage the COMPETITION to do this work and research.

Here's how to get started:

1) Search google 2) Click on the ads that relate to your business 3) Review landing pages, messages, angles 4) Sign up to see how they develop more content 5) Model for yourself, but don't copy!

If you'd like to drive more traffic and leads to your business, register for more information here: https://chaosmap.com/talk

Friday Footage: I'll show / demo a power tool for Search Engine Optimization (SEO) what will make your SEO scream!

Any webmaster and business owner that is somewhat tech savvy should take a look at Screaming Frog (a solid SEO Spider)!

In today's Friday Footage, we'll review some of the key areas you should look at.

WARNING: A tool like this can be 'scary' in the hands of the wrong person. Make sure you know what you are doing.

AND...don't make any changes to your website without a proper strategy that is driven by data, teams and marketing planning against goals.

Free and paid version here -- download:

https://www.screamingfrog.co.uk/seo-spider/

-- Want more information on our SEO programs?

LEARN MORE: https://chaosmap.com/talk

Dear Reader:

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college.

They were very much alike, these two young men.

Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future.

Recently, these two men returned to college for their 25th reunion.

They were still very much alike.

Both were happily married. Both had three children.

And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.

But there was a difference. One of the men was manager of a small department of that company.

The other was its president.

dot, dot, dot

See it here - with copywriting notations: https://swiped.co/file/wallstreet-letter-conroy/

-- If you are looking for creative writing and Facebook ads for events and pro services, check out the FREE workshop: http://www.selloutmyevent.com

(Brought to you by www.selloutmyevent.com)

The most important first step in planning out events is a clear strategy with a well defined and specific goal.

This is obvious, right?

However, the thing we see often gets missed is that there is little/low effort placed on managing the expectations of deliveries across timelines.

So... how can you avoid this management nightmare and get everybody on the team ready for the next event, workshop, conference or concert?

And, perhaps more importantly, make this a "template" process you can use again and again?

Answer: The event project calendar.

You'll hear me talk about this today, and also some tools that you can test out to see how they work for you. We also like www.airtable.com and www.trello.com

Many options exist as far as software tools go. There is no "best tool" per se.

You can find the the one that works for you, and make sure that the calendar and project planner is embraced and understood by everybody on your team.

Key stakeholders should have access and edit capability for "their" area. (and make sure you get automatic alerts when this happens).

Access the FREE WORKSHOP to learn more about selling out tickets to events: http://www.selloutmyevent.com

If you are a professional services provider then you know that acquiring quality clients on a consistent basis is of the highest priority.

If you need appointments to come to you and where THEY book the appointments, listen and take notes from today's episode!

There are many ways to do this.Many rely on referrals. That's not predictable however. You need a better way to establish cash flow security in your business as well as serving the RIGHT clients.

If you have systems and processes in place to handle more clients, then you should consider what I'm discussing today.

The process itself is simple, but not always easy. One important aspect of this - is that you must keep track of your metrics. That means marketing "math".

For the appointment tools/widgets, Acuity Scheduling uses a different Facebook pixel integration for tracking than Scheduleonce. Calendly also has a different way of tracking your results, but the end result is the same: You'll be able to see the results inside your Facebook Ads Manager.

This approach is proven and it works. We use this model for cold and warm traffic strategies, both.

Curious about the client acquisition process? Join for FREE: https://chaosmap.com/talk

If you're writing copy (messages) for ads, sales letters, video sales letters, emails and sales presentations, then make sure to add these books to your library:

1. Breakthrough advertising, Eugene Schwartz 2. Tested advertising methods, John Caples 3. How to write a Good Advertisement, Victor O. Schwab 4. The Boron Letters, Gary C. Halbert 5. The Adweek copywriting handbook, Joe Sugarman

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Want more information?

https://www.chaosmap.com/talk