Media And Marketing w/Jon Rognerud

Are you in the professional services business?

Do you want to attract the BIG FISH into your growing EMPIRE?

Then follow this straight-forward framework.

It's really this as SIMPLE as this model:

- Traffic (Ads)

- Registration Page

- Webinar / webcast / classroom video, etc.

- Calendar

- Application Form

How many ways do you think you could screen out the ones you don't want, and only let in the quality firms you really want? (and can TRULY serve?)

Plus, once it's dialed in (profitable returns on ads and services), you can scale this to the stratosphere!

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If you need assistance, just reach out at https://www.chaosmap.com/talk

We'll be happy to take you through the model in more details - and with case studies to help.

It's go time! :-)

We see solid searches and traffic for posts on creating twitter bios.

While Twitter traffic has seen a decline, it can work well for those who invest in it. Clearly, the current President of the United States is a happy 'client' :-)

Today, I wanted to share best practices for creating killer Twitter profiles/bios that engages and show uniqueness in the market.

Here are 5 ways to create a solid bio in Twitter:

1 – Be Original 2 – Be Direct 3 – Be Witty (But Only If You're Witty) 4 – Don't Sell 5 – Be Genuine

If you need help or assistance reach out at https://www.chaosmap.com/talk

We run ads, build content and help build sales funnels through search, social and paid ads.

P.S.

Remember: Consistency of your graphics brand and messages. If you build it out for Twitter, don't create a different message on LinkedIn and with a different graphic header, etc. Stay within the same guidelines across all platforms.

VSL = Video Sales Letter. Did you know that they have been around for years? More importantly, are you aware that they work really well to sell your products, services ... FAST?

But...

Only if you use a formula that's been proven. This is from Jim Edwards, and you owe it to yourself to test this approach, right in your videos. (You can even use these inside Facebook, YouTube, etc - but typically works better for a "warm" audience, but should be tested!

Here is the top 10 VSL copywriter's checklist:

1. Open with a shocking statement.
2. State the problem and why it's a big deal.
3. Agitate the problem.
4. Push the agitation even further, taking it to a deep emotional level.
5. Introduce the solution.
6. Highlight your credibility so people know why they should listen to you.
7. Prove that what you're saying is true.
8. List out the biggest things they'll get, including features and benefits.
9. Specific reasons not to procrastinate but rather to act now.
10. Close by asking for the purchase and reinforcing benefits.

Download the presentation here: https://chaosmap.com/docs/write-vsl-letter.pdf

If you want to learn more about this, ads, copy and websites... then talk with us at the digital agency, set up a time here - it's a FREE call: https://chaosmap.com/talk

Happy Monday!

Keywords (keyword terms & phrases) are central to the SEO game.

And, of course .. keywords are what you use to search online.

Your project work can be spent on optimizing websites and online assets for natural search, but also for paid media (example: Google Ads).

From a Google input box search, you'll get listings back from both paid and organic results. And, depending on the search query, a lot more (shopping, for example).

For natural listing results (non-paid), we talk about the "SERPs".

So, ...we're all familiar with how "Google search" works, whether used on a desktop or mobile device. It's pretty simple.

But, how about finding those keywords that drive traffic and conversions?

Today, I wanted to break down the 4 steps to Keyword research for SEO.

Let me know what you think!

As always, I appreciate you - and thanks for liking and subscribing.

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Who is John Wanamaker and why is he important to today's presentation?

John Wanamaker was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing".

Here's what he said about advertising: Half the money I spend on advertising is wasted; the trouble is, I don't know which half.

You'll learn about a powerful platform and toolset that you can use in your online marketing - that without it - you are literally flying blind!

Here's what you can learn:

Find out when or where your marketing is working.

Scale what works, save money on waste and re-invest.

Learn the simple attribution models.

Find out What sells? What repels?

Do you know the attribution from first click? How about opt-ins? Re-Optins? What actual touch (click) brought the sale? Was it an email?

Find out and go to www.wickedreports.com/demo

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Warren Buffet says, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently."

As you can understand, your online reputation is a very fragile thing to deal with.

The good news is that as long as you maintain a level of common sense, you should be able to do it fairly easily. However, it's essential to start and monitor the progress, starting today!

Note: For more complex reputation cases, it will take many months and sometimes years.

https://chaosmap.com/images/brand-reputation-management-financial-services.jpg

Here Are Top Ways To Begin To Fix Your Reputation and Manage It For The Future:

1. Authority.

2. Have A Plan Before Fixing It.

3. Be Quick To Apologize To Customer Complaints.

4. Control The Conversation.

5. Understand The Complaints You Receive.

6. Limit Potential Surprises. 7. Use Testimonials.

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Today, we're going to have some fun with Facebook ads and Webinar Funnels!

I'm excited to get this ads expert extraordinaire to join me for an in-depth discussion and insightful learning about FB ads, webinar funnels, agency work and inspirational conversations about what it takes to see success with Facebook ads. That includes being an entrepreneur in this competitive space.

David Schloss is the founder of Convert ROI, a highly successful digital advertising agency focusing exclusively on Facebook and Instagram ads platform.

Him & his team helps businesses to succeed by taking complicated social ad plans and seamlessly turning them into easy-to-follow revenue producing campaigns.

His expertise is behind the psychology of running high yielding Facebook Advertising Campaigns whether that is through his fully managed private client work, consulting, intensive training events or keynote speaking.

Where can people reach you?

Web: www.convertroi.com Email: [email protected] FB: Facebook.com/schlossy

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Want to speak to Jon directly? Send an email to [email protected] or visit https://chaosmap.com/book-me to set an appointment.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Is it really THAT HARD to get Facebook, Google or (INSERT AD PLATFORM HERE) Advertising to work for you (getting positive returns)?

Today, I'm capturing a breakdown of some of my friends in the Facebook community about the challenges of advertising and getting them profitable (i.e. "to work").

We are talking specifically about Facebook Ads today, but this discussion applies to all advertising, and especially direct response advertising. (Where a 'conversion' and direct call to action is measured for success).

Are you having trouble making your ads work? Then, think more about the strategy, numbers and the sales process than a magic marketing or ad trick.

If you want to learn more and possibly work with me and my team, visit: https://jonrognerud.com

P.S. We currently have available a comprehensive Facebook Audit Review for you. Apply here: http://www.fbadsreview.com

#jonrognerud #chaosmap

Are you struggling to understand the TRUE picture of your sales funnels and your marketing online?

Are things just too complex using Google Analytics?

Or, perhaps you don't understand fully what you are looking at, or should be looking at?

Today, in the DEMO Showtime (Friday Footage) - I share a powerful ally to use in your online marketing.

It's called improvely.com (and this is more than just a tool, it's an entire eco-system of services to tracking data so you can optimize and tune your marketing)

Take a look at today's training - and see how simple it is to implement. If you want to learn more, just visit https://chaosmap.com/book-me

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

When you're developing your business goals, marketing goals and the looking at the plethora of traffic opportunities you have available... SEO (search engine optimization) is certainly not to be missed or excluded.

However, have you ever looked at all the steps or elements that go into a properly designed SEO strategy?

Related Note: I wrote 3 books on SEO for Entrepreneur Press (Entrepreneur Mag), and I've been developing SEO strategies for clients for over a decade.

Today, I discuss the 12 building blocks that you must have in place to ensure not only top rankings in Search Engines, but also capture and build essential market share for the long term.

And, I'm talking about "White Hat" SEO (as opposed to "Black Hat" SEO) strategies you can use.

Download the framework for the 12 building blocks here: http://chaosmap.com/docs/seo-building-blocks-organic-google.pdf

I don't get into all the tactical aspects of this in interest of time, but you can see where you have gaps in your own SEO strategies right now.

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing