Media And Marketing w/Jon Rognerud

Hey - if you have been listening to my podcast for a while, you've heard me talk about Facebook ads and the issues folks are having.

In fact several episodes back - I talked about Facebook ads mistakes and the common issues there.

Today, I wanted to share a couple of slides from a presentation I made last week at Chapman University - and one slide in specific.

This ONE slide explains why Facebook Ads don't work right out the gate. And, it's not what you think!

Hopefully, you'll take this to heart, and take a step back - before launching ads.

Get this right, and you'll be on your way!

P.S.

Go to http://www.fbadsreview.com and get a Facebook Ads audit - and we'll help you out.

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

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Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Ask any business owner about want they want more of - and the answer is 98% of time... SALES!

What many don't know, however - is that they ALREADY have assets and data that can be used PROFITABLY for ads via "custom audiences".

READ ON...

For Facebook (and Google) you can compile existing CRM data and export this (name, email). Next, you can upload these data sets (segmented by buyers vs. subscribers) to ad platforms. Finally, ads can be presented to "warm" (subscribers) and "hot" (buyers) audiences to get more of them to come back and buy again!

I'll take you through simple and easy steps to get there, and it works really well.

You can also download the framework here: http://chaosmap.com/docs/facebook-ads-selling-more.pdf

*** Please leave a review here on iTunes if you like my podcasts. Every entry helps, and everybody wins! :-) (thanks in advance, by the way!)

- Jon Rognerud

P.S.

If you need help with any of this, the agency can help, but also going direct to me at https://jonrognerud.com

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Are you familiar with the "10 market profiling questions" to ask ... before you write any new copy or message?

Well today, it's your day!

If you follow these steps, you'll end up with a totally transformed message to market match - and you'll end up selling more and receive more love from your target audience at the same time!

Here's the 10 steps in PDF format - and I cover it on the broadcast today:

https://jonrognerud.com/docs/top-10-market-profiling-questions.pdf

Here they are (Dan Kennedy, found in his Ultimate Sales Letter book)

1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
2. What are they afraid of?
3. What are they angry about? Who are they angry at?
4. What are their top three daily frustrations?
5. What trends are occurring and will occur in their business or lives?
6. What do they secretly, ardently desire most?
7. Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical.)
8. Do they have their own language?
9. Who else is selling something similar to them, and how?
10. Who else has tried selling them something similar, and how has that effort failed?

Listen and learn how to find and collect data so you can get better responses to your ads, copy and online marketing efforts!

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Let's talk about expanding and growing sales for your local, small business.

It seems overwhelming at times, doesn't it?

And, on top of that, business flow is not always consistent, and not predictable...

There are seemingly too many opportunities to grow a business in a local market - and it's hard to know which option to choose first.

That includes everything online as well (Note: if you want a Facebook Ads Audit, go to http://www.fbadsreview.com)

BUT ... here's the good news:

...you only new a couple of ideas to start implementing that can really help increase sales volume and foot traffic to your local store or shop.

In today's broadcast - I share 19 different ideas you can use to increase sales and trust within your geo-fence.

Take notes as always... and I hope this inspires you to take action!

Interested in getting personally coached by Jon and team to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Where should you start your advertising? Google? Facebook? YouTube? Twitter?

And, what's the best campaign approach?

Today's broadcast is about paid advertising and where to start - a common question.

I'll walk you through a simple, but powerful framework pulled from the original works of Eugene Schwartz (the five stages of awareness) and "Breakthrough Advertising". (Get that book!)

* Big shoutout to my friends Justin Brooke and John Belcher over at Adskills.com for developing this very cool graphic representation of where to start your advertising campaigns and why it matters.

BREAKING NEWS: Right now, we are opening up for new clients at https://www.chaosmap.com - if you'd like to see if we can help, go visit - and click the big green button at the top right.

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Outside of technical implementation and deployments, we discuss sales funnels in terms of intent, content and messaging across the customer journey. That, along with call-to-action points and conversion opportunities.

We use the information found in his book. In it, Mr. Schwartz talks about the different levels of awareness:

1. The Most Aware: Your prospect knows your product, and only needs to know "the deal."

2. Product-Aware: Your prospect knows what you sell, but isn't sure it's right for him.

3. Solution-Aware: Your prospect knows the result he wants, but not that your product provides it.

4. Problem-Aware: Your prospect senses he has a problem, but doesn't know there's a solution.

5. Completely Unaware: No knowledge of anything except, perhaps, his own identity or opinion.

If you are using Facebook ads for example, we'll typically develop a strategy, including ad creatives, copy, lander content and with a communication style that speaks to these different areas. Different messages at different times.

However, in today's broadcast - we're using Justin's ladder to show where to consider starting your advertising - based on the "awareness levels", budgets and company goals.

Let me know what you think!

===

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

The phrases "analysis paralysis" or "writer's block", are very familiar to so many that deal in content creation. This applies to both online and offline content creation.

But, here's the truth:

Content development and finding seed ideas to get started, begin with YOU (and your team, if you are a larger enterprise).

That means accessing the analytical as well as the creative mind.

Analytical - in the sense that you must have a goal established, a purpose, and a destination (call to action) that you can track and measure.

Creativity - because you cannot just mirror (or worse, copy) what others are doing, but need to come up with ideas and angles that stand out in your market, and that are helpful and unique at the same time.

Content creation ideas is what I'm discussing today: https://chaosmap.com/blog/content-creation-ideas-more-organic-traffic/

(The end result is that you'll get more traffic, more authority and brand lift)

This broadcast is coming to you from Chapman University in Orange, California (I lectured two sessions on performance marketing - which included analytics, google tag manager, Facebook ads/audiences/pixels and data collection).

Thanks again to Professor Niklas Myhr, the "Social Media Professor" and his awesome students for the lunch and invite!

No need to over-analyze. Start simple and begin today! :-)

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Mr. Chris Boggs is a well-known search marketing expert and business advisor in the search marketing community.

Chris and I have met at many search (marketing) conferences over the years, and he always delivers top-notch insights, action-driven steps and shares deep knowledge to his audiences.

This comes from his personal nature and style of communication, and from almost two decades in the search business.

He stays current on the business of search and social, still learns every day - and loves to share his wisdom as a speaker, consultant and business owner.

I was invited to speak at a SEMPO confererence (Chris is still a board member) in San Diego a few years ago, and we had a chance to connect yet again.

Along with other board members, like Michael Bonfils and Mike Grehan, Chris is a BIG advocate for the promotion of search, data / analytics and helping to develop growth opportunities for clients, agencies and search marketing professionals in general.

Chris Boggs, owner of Webtrafficadvisors, has been involved in digital marketing since 2000, helping dozens of clients directly with their SEO, Paid Search, Analytics, and Social Media.

The core mission at Webtrafficadvisors is:

Enabling companies and agencies to design > develop > implement > measure > evolve online marketing.

Chris grew up in Europe, Australia and the United States, and speaks conversational French and Dutch. Chris proudly served in the USMC, and is a soccer coach/player and golf caddy for his son in upstate New York.

What you'll learn:

a) changes in the 'search' marketplace, for both clients and agencies - large (enterprise) and small "mom & pop" companies.

b) how to best structure teams in larger and smaller companies, to serve clients better - and what executives look at for success.

c) how to start attracting the right clients if you are just starting out in the search marketing business.

d) international concerns and differences.

e) power tools that he uses internally to his business.

f) why there is still A LOT of opportunities in the search marketing business. In other words...SEO is NOT dead! (and not anytime soon)

Listen and learn to this inspiring, thoughtful and fun interview with Chris Boggs!

Connect with Chris here:

https://www.webtrafficadvisors.com/ or @boggles on Twitter

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here for a FREE session

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Today, I'm excited to share the interview I did with Jeremy Born, CEO at CoinGenius.ai - an AI-powered cryptocurrency intelligence engine.

Another great training broadcast from experts in the field of business, sales, marketing, entrepreneurship and media.

Essential learning:

a) Cryptocurrency and the impact it has on investors, business owners, consumers, and what to look out for when doing your research.

b) Benefits and drawbacks, risks.

c) Trading opportunities and what it may mean for you.

d) Tools, apps and the CoinGenius.ai platform.

Plus, you'll learn how he goes about marketing the business, hiring scientists... how he gets talented, relevant experts to build this trading platform + getting the message out. (*platform launching soon!)

He'll also share a bit about his background and what brought him to add this valuable service to help his audiences get smarter about investments.

Reach out to Jeremy here: website: http://www.coungenius.ai email: [email protected] Twitter: @Jeremy_Born

Thanks, Jeremy .. for the in-depth conversation on this exciting opportunity! ---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play: https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

=== Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Alex Nerney is a successful entrepreneur, blogger and coach from www.createandgo.com

He and his partner, Lauren McManus - overcame debt, crippling anxiety and their soul-sucking corporate jobs -- to make over $100,000 per month blogging and travel the world to amazing places like Portugal, Peru, Bali, and others.

Their mission right now is to help 1,000 students make $100/m blogging, 100 students make $1,000/m blogging, and 10 students make $10,000 per month blogging.

Listen to the story, and more importantly ... how you can use their model to create opportunities and leverage expert blogging for yourself so you can create more income and freedom in your life.

And - consider what they are doing with growing web traffic outside of just organic search (SEO). They are heavily using Pinterest organic, with some paid media.

Currently, they drive over 200,000 visitors per month to their blogs via organic Pinterest traffic.

HOT TIP: Don't do all this Pinterest work yourself! Hire experts like Kate & team at http://www.simplepinmedia.com

Thanks for a great interview, Alex!

Reach out to Alex and his team at:

Personally: https://www.instagram.com/alexnerney/

Business: https://createandgo.com/contact-us/

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Are you struggling to find the best (highest quality) traffic for your business? You're not alone. Traffic is essential to any business, it's indeed the lifeblood of that business.

So today...

I'll dissect the model that we use at the agency, and how you can get the best traffic source that works.

This is one of the most important lessons you'll face when dealing with digital marketing online today.

The first question we most often get is: "I need more traffic - and what's the best (cheapest) place to get it? And, can you help me?"

It's not a bad question, but from our learning over the last decade running campaigns for clients, it's not the FIRST question to ask.

A better question is: "where can I get the best traffic - that actually converts?"

Today, I'll share with you the best traffic source in the world, and it's starts with an important piece to the puzzle: The prospect and you.

Let me know what you think?

(This broadcast sponsored by http://www.fbadsreview.com)

Interested in getting personally coached by Jon to develop traffic, leads and sales? ➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD: iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com LinkedIn: https://www.linkedin.com/in/jrognerud Facebook: https://www.Facebook.com/chaosmapmarketing