Media And Marketing w/Jon Rognerud

Happy Friday! This is a follow-up to a previous Friday Footage where I cover lookalike audiences.

The interface has changed slightly from that podcast (within Facebook Ads Manager) - but the rules and steps still apply:

1) use a base data source that has been proven

2) expand via lookalike audience(s) to build similar members for test in your ad campaigns

3) create new adsets using new lookalike audiences and scale

We use this approach for our clients and in a scalable way.

We had an example of this for our http://www.selloutmyevent.com workshop, which you can join for free.

Want to discuss in more detail? Visit https://chaosmap.com/talk

Welcome to Friday Footage!

If you'd like to know how to create fast videos with little "work", then today's episode is for you.

For example, if you have a blog already, you can simply pull in your RSS feed and create story-based videos in minutes.

Or, you can copy or create text into this tool to auto-generate smart videos using proprietary AI like technology.

How to do it? We'll cover that today.

WARNING: A tool is just that... a "tool". Make sure you use tools like these with a proper marketing strategy that helps propel what you already have going to the next level.

*** We're going to use www.lumen5.com today, becoming very popular in the market place! Sign up for a FREE trial.

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Want to learn how to create better ads? Visit https://chaosmap.com/talk

I'm super pumped about my interview today!

I have none other than Jason How, an expert marketer and business entrepreneur who runs a successful agency, training and consulting company.

We're coming in live with Jason from Singapore and me in Los Angeles today.

Jason just came back to his home office (Singapore) from a 6-week trip to USA & Canada.

Turn up the volume - and you'll learn why clients seek him out, engage his company and hard working expert team to drive traffic, leads and sales via Facebook, Google and organic media.

Listen to Jason's full story and how he got started, and why he doesn't necessarily recommend taking that approach today.

Lots of golden nuggets here, including Facebook advertising, business strategy development, agency SOPs and things you can do to get started.

Here are some extracts:

Can you tell me a bit about what you do at the company?

We help Education companies get more students by generating enrollment inquiries and appointments. We also make them the prominent choice for students with some wicked smart retargeting strategies.

Filling pipelines with Facebook & digital marketing - What are the steps you take to get started with a new project?

Step 1: Brand search - Google, Bing

Step 2: Retargeting - begin the "know, like, trust" process

Step 3: Deeper engagement - email capture, nurturing, tagging, CRM

Step 4: Reporting - Supermetrics, Google Data Studio, custom reports

One big mistake you made along the way?

Not investing in myself, people, and relationships early enough. Thinking that I could build an empire on my own back. Big mistake and wasted a lot of time.

Where to reach Jason?

https://agencyj.co/ (new version coming soon)

https://www.facebook.com/askjasonhow

-- If you want to connect with me, reach out here: https://jonrognerud.com/calendar

P.S. Want to be interviewed on the podcast? Reach out!

Happy Friday - "Friday Footage" is here!

On Fridays, I typically demonstrate certain software, tech stack and screenshots that can help you dive deeper into technology, systems, websites, media and more.

So...here's the question:

Want to increase your traffic, leads and sales from Facebook advertising?

Many ways to do this - and one of the ways you can do it is with proven source audiences, and to create lookalike audiences from those sources.

You essentially allow Facebook to learn from that source audience, and create similar profiles from that base.

I'll show you how to set up a lookalike audience on Facebook - and explain why LLA's are essential to scaling your Facebook ads campaigns.

Want to learn more or have us help you?

Agency: https://chaosmap.com/talk

Direct: https://jonrognerud.com/calendar

QUESTION: What does it take to make successful Facebook Ad campaigns?

As you'll learn today, it's not as much about Facebook ads (manager) as it is about your message, market and customer experience. (Ok, fine... the funnel!)

Lots of time is spent on the actual tactics of Facebook ads. The boxes and settings you must choose inside the Facebook ads manager environment, etc.

While they are important, consider the Facebook ads platform as the "engine". You really need the wings + natural lift to make your campaigns take off.

So...

Work on your back end and your funnels - the entire customer experience. That also means that you map out and understand your KPI metrics along the way. You are probably leaving money on the table right now, not having a clear picture of it!

To start mapping, get a free trial here: www.marketplan.io

(great software to help you in the process)

Here's your next step (It's FREE): https://chaosmap.com/talk

There's an ongoing discussion about which platform (Google or Facebook) to use. Which one works best for your business, or any business?

We get questions about this often at the agency.

Our simple answer is this: where does you customer, client or patient "live"? Serve them content and ads on those platforms, optimize your funnel and watch your KPI's.

However, it goes deeper than that.

It's about the intent of the audience and your message to market match - for starters.

Today, I'll cover the differences and we'll go through the infographic that ThinkDigi has provided: https://thumbnails-visually.netdna-ssl.com/facebook-ad-vs-google-ad_56af8470ce1fb.png

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Want to discuss B2B media buying for your firm? Click here: https://chaosmap.com/talk

P.S. FREE LUNCH & LEARN EVENT: Join my live Facebook business event in Los Angeles on July 23: https://jonrognerudlive.com/pl/95710

Happy Friday once again!

QUESTION: Have you ever run a webinar or VSL online?

Sure you have.

Well, are you able to track and watch the visitors as they review your webcast so you can improve it (or sections of that presentation)?

Possibly...

Most of the solutions out there don't provide a seamless way to do this.

In today's Friday Footage, I take a look at an example from our own world, and you can see the process for tracking with Wistia.

The big question is this: Where do people drop off during the presentation and what can/should you improve?

Go to: www.wistia.com

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Wanna talk about webinars and how to drive traffic with Facebook?

https://chaosmap.com/talk

Did you know? To build trust and authority online, one of the best things you can do is to create content that serves your audience with what they are looking for.

That's not enough though. You need to make sure it is "EAT" driven: E)xpert level, A)uthoritative, T)rustworthy".

If you are in the health/wellness space, you can learn a lot from looking at your competitors.

So...

Today, I wanted to take a look at a top "guru" in the health/wellness space, Dr. Weil at drweil.com (bookmark it!)

What are top 20 rankings (and more) for educational content that he serves from the website?

As you'll see, it's easy to find this with semrush.com

Here are the steps: 1) Just enter the domain under Organic Research 2) Set up a filter (advanced) to search for URLs containing 'blog' 3) Pick top 20 positions

That's it!

Now you have a model you can use for analysis and create your own evergreen content to support your audience - and know what is already working.

P.S.

Don't copy. That's just lame. Use it as a guide for your own research and marketing strategies.

Want to talk? https://chaosmap.com/talk

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ASSUMPTION: Here's what you have right now:

A. You know SEO (Search Engine Optimization), and have implemented some of this for your website.

B. You already have keywords ranked and traffic is coming in.

C. But, you want a shortcut to find new traffic quickly so you can grow your business.

There are several ways to do this, but here's a place to start:

1) Find out what keywords are ranked on page 2 in Google 2) Pick the 2-3 best ones (buyer keywords) 3) Apply on-page tactics to rank higher (Title tag, H(x) tags, add related content)

BONUS (important): Link to these pages from within your own website pages (w/keyword/phrase)

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Want to talk? https://chaosmap.com/talk

Enjoy!

The CRM/Marketing Automation wars are ongoing, and not stopping anytime soon.

Two of the big players in the small-to-mid market are Infusionsoft (now Keap) and Ontraport.

So, which one is better?

It depends.

On you.

Your goals.

Your direction.

Your expectations.

Listen to my thoughts in today's episode and got to https://facebook.com/chaosmapmarketing to get a full visual.

Ontraport comparison grid: https://ontraport.com/tools/software-comparisons/infusionsoft

Infusionsoft: https://keap.com

Great writeup on platform comparisons from Wes Schaeffer, The Sales Whisperer:

https://www.thesaleswhisperer.com/blog/ontraport-vs-infusionsoft/

(Note: Wes also has a quiz here that's good: https://info.thesaleswhisperer.com/best-crm-quiz)

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Want to talk more about automation and business growth strategies? FREE CALL: https://chaosmap.com/talk