Media And Marketing w/Jon Rognerud

The ABCDs guide has best practices, backed by data, to help you create effective video ads.

The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist)

The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) https://www.youtube.com/watch?v=ldG-hnNaTlQ

Core of ABCDs SUMMARY - Document - Download: https://services.google.com/fh/files/misc/core_abcds_of_effective_creative.pdf

ABCDs of effective video ads:

https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/

Want us to run your video ads? (Digital Agency): https://chaosmap.com

Connect With Me on LinkedIn: https://linkedin.com/in/jrognerud

THIS EPISODE on Youtube: https://www.youtube.com/watch?v=SP5t-JEb2uA

ENJOY!

To learn more: https://chaosmap.com/book-me

In this episode, we're going to discuss the difference between Google ads max clicks and max conversions.

I'll help you to figure out what's best for your business.

If you're new to Google ads and are wondering which bid strategy type to use, this episode is for you.

This will help you get started, and begin to track and optimize your campaigns for the best results.

Contact me for more and visit my YouTube channel at https://youtube.com/jonrognerud

ENJOY!

I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates.

It's a simplified, fun & different version of what you hear about (mostly).

Go to https://youtube.com/jonrognerud - to subscribe and watch!

Follow me for more solutions: https://linkedin.com/in/jrognerud

HAVE FUN, HUMAN!

https://chaosmap.com - TOFU - MOFU - BOFU

What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization?

How do you get more leads, prospects and sales into your business with this layered approach?

TOFU - top of funnel

MOFU - middle of funnel

BOFU - bottom of funnel

Are you leveraging this structure and organization in your business now?

See the full video on https://www.youtube.com/watch?v=rwz1RuBAfl8 and see the chart.

If you have a B2B business, this should help you, but the concepts apply across all markets.

ENJOY!

- Jon Rognerud

https://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well.

I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works for you. Fair?

P.S. I love making these and hope you can use it in your business. And, the overall goal is that you implement these strategies so much you may consider partnering up with us.

ENJOY! - Jon

P.P.S. Almost forgot - we use tubesift for extraction and research.

LEARN MORE:

https://chaosmap.com

Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks:

1. What are your primary goals for advertising on YouTube? Are you looking to increase brand awareness, generate leads, or drive sales?

2. Who is your target audience? Can you provide details about their demographics, interests, and online behaviors?

3. What type of video content are you planning to create for your YouTube ads? Will you be producing educational, promotional, or testimonial videos?

4. Do you have a specific budget in mind for your YouTube advertising campaigns? How much are you willing to spend daily or monthly to achieve your goals? Make sure to outline your CPA/CPS goals (or CPL goals for lead generation).

5. What is your preferred ad format? Are you more interested in using skippable or non-skippable video ads, discovery ads, or bumper ads? If you don't know – study your competition and see what they are using as a starter.

6. Are you planning to use any advanced targeting options, such as custom affinity or custom intent audiences, to reach a more specific audience? Do you have research data (ex: Google Analytics) to back this up, and support the choices you are about to make?

7. How do you plan to measure the success of your YouTube advertising campaigns? Which key performance indicators (KPIs) will you be monitoring to track your progress and optimize your campaigns? What additional metrics are the most important to the CEO, VP of marketing, CFO? Create a profitability matrix map and feed numbers into your worksheet before you launch. Run simulations in your funnel.

8. Have you considered creating dedicated landing pages for your YouTube ads to improve the user experience and increase conversions? These pages should be congruent to the ad, and not the same as your Facebook or other platforms you are using. YouTube will be different.

9. Are you familiar with YouTube ad policies and guidelines to ensure your ads comply with the platform's requirements? Read up on the policies and to make sure you are not out of compliance. That includes country targeting as well.

10. Do you have any experience with other online advertising platforms, such as Google Ads or Facebook Ads? Would you like to integrate your YouTube advertising efforts with these other platforms for a more comprehensive digital marketing strategy? If you are, make sure to segment messaging separately, and start simple. Don't expect miracles or magic overnight. YouTube / Google Ads will take longer, and you need patience as you continue to test and track.

Once these questions have been answered and agreed upon, consider these important steps to implement your strategies for YouTube ads.

Make sure to subscribe to our YouTube channel here: https://youtube.com/jonrognerud

I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket.

I also talk about how you can use high ticket sales to re-configure how you think about selling your services and products through high ticket sales.

And, ultimately your sales growth will benefit, including getting a higher ROI.

#highticketsales #highticketselling

In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...

Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect.

When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media.

Start here:

Google Trends

Twitter Trends

Yahoo Trends

BuzzSumo (popular topics/trends)

AnswerThePublic (scraped questions/answers)

SparkToro - the websites feature (where spending time, content collaboration opportunities)

Glimpse (what consumers are interested in)

Pinterest Trends (inside Pinterest, fashion, food, drink, etc)

Emarketer - trends, research, consumer interest

Similarweb - undercover marketing strategies and content

Adding keyword research should also be mentioned, specially when you drill down even deeper.

Join our private client group: https://chaosmap.com/private/

►Here's where to follow and listen to Jon:

Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Instagram: https://www.instagram.com/jonrognerud

Facebook: https://facebook.com/ChaosmapMarketing

Twitter: https://twitter.com/jonrognerud

LinkedIn: https://linkedin.com/in/jrognerud

Website: https://chaosmap.com

#chaosmap #googleads #jonrognerud

Google Ads is an excellent platform for lots of businesses to drive more sales and grow.

But unfortunately, most advertisers don't know how to use it to get results at lower costs.

If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you.

In this episode, you'll learn seven easy ways to save money on Google Ads by driving higher conversions at a lower CPC.

►Here's where to follow and listen to Jon:

Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Instagram: https://www.instagram.com/jonrognerud

Facebook: https://facebook.com/ChaosmapMarketing

Twitter: https://twitter.com/jonrognerud

LinkedIn: https://linkedin.com/in/jrognerud

Website: https://chaosmap.com

#chaosmap #googleads #jonrognerud

Any craft in this world requires tools to make the job easy.

And PPC is no different!

With the right set of tools, you can automate most of the process. You'll find the best keywords, create ads quickly, research your competitors, and drive your costs down.

We've gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns.

Enjoy!

#jonrognerud

https://chaosmap.com

https://youtube.com/jonrognerud

https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Ed note: The audio says Episode 134, but we're already in EP 135!