"Think about marketing as a service instead of push messages."Farrah Bostic, Head of Strategy at The Difference Engine,talks about “Brands as APIs”. What happens when brands use, create, and become software, specifically APIs? They open up a world of collaboration, co-invention, and value creation.

"Drop your institutional ego."Are today’s organizations too much “I” and too little “you”? Andie Nordgren, Executive Producer of CCP Games argues for this being the reality amongst many organizations and which in turn have resulted in limitations of the quality of the design work on products and services.Many companies self-obsess and care too much about what their users think about them as a company. They need to re-think and focus on what do users think of themselves as a result of interacting with the creation/product. The talk is also available in writing at medium.com

"Start to use data as a way to power personalization."Sabrina Majeed is a product design manager at BuzzFeed, where she spends her time thinking about how people consume news and entertainment in a more mobile world.In this talk Sabrina accounts different ways of visualizing and working withdata. Data can be used as an objective source of truth and bring certain opportunities as well asproblems to our attention. By provocative visualization of data people tend to ingest the data in a wider sense. Working closelywith data will helpreveal the right questions to ask in the right context and as so create meaningful content.

"There will be no more rockstar designers."In this talkJames Haliburton, co-founder and CEO of the strategic design consultancy Topp, talks about why you won'tusethe next big thing and why designers of IoT experiences will need to check their egos at the door, as the most important innovations will be distributed, invisible, and will only be recognized when they don't work as intended.

"We are at risk of engineering the romance out of our lives."Chief Marketing Officer at NJJB, Tim Leberechtawakens the feel of nostalgia. He awakens the aching of something essential that we have forgotten over time, something that we have made ourselves disconnected from.Instead of quantifying and optimizing everything that surrounds us we should leave some things to mystery and romance. Tim asks the question "Will humans be able to feel in the future?", probably not if we continue to engineer the romance out of our lives.

Derek Sivers shares his best lessons of life. Part 2:How to thrive in an unknowable future.

Interview with Adam Pruden, Frog Design, by Andreas Ekström, HD-Sydsvenskan.