"We need to move beyond the Silicon Valley model."Aral Balkanis the founder and lead designer ofInd.ie, a social enterprise creating independent alternatives toSpyware 2.0.Aral insists that we as individuals must have ownership and control of our digital selves. We are the products that companies and corporations sell to their customers. This is the business model of Silicon Valley which regulators of today don't question enough.Aral’s work protects fundamental freedoms, human rights, and democracy by creating independent consumer technologies that don’t spy on you. He is the author of theInd.ieManifesto.Aral is currently working on coding the core of theInd.ieplatform, a beautiful distributed social network called Heartbeat. In this talk he tells you all about it.

"Know that you don't know yourself - at least not as well as you think you do."Petter Johansson is an associatein Cognitive Science at Lund University, Sweden. The main theme of his research is self-knowledge: How much do we know about ourselves, and how do we come to acquire this knowledge? Here hetalks about choice blindness and self-knowledge, the things we think we know about ourselves, but don’t.

"The happiness ideology has created vast amount of misery among humans."Renata Salecl is a well-establishedphilosopher and sociologist with great academic history.In this talk Renata approach the psychology behind decision andchoice making which are linked to anxiety. Choice and anxiety are linked to loss, when we choose one direction we loose the possibility of another. Capitalism thrives in the unsatisfied human naturewhich makes us consume more in order to achieve the happy life.

"Imagine a world where companies can have their own rockets and launch their own satellites."Mads Wilson from Copenhagen Suborbitalstalks about why it’s important to develop cheap access to space, and how this can be accomplished with off-the-shelf components.Copenhagen Suborbitalsare working towards the ambitious achievement of launching a manned rocket by 2017. Mads showcases testing sessions and explains whilst it's fairly easy to get a rocket up into the space, getting it back down to earth in a safe manner, is quite the challenge.

"Sensory marketing can connect new technology with human behavior in a meaningful way."In this keynote presentation, Director of Research Development, Warren Kronberger and Brian Torbik, Marketing Communications Specialist (The Marketing Store)showcase emerging technologies and sensory marketing. Hands-on crowd experience of leading edge technologies defineskey tenets of making new technology work in marketing.

"We build mental models of how the world works and then we apply them to new situations."In the Decision and Choice making session,User Experience Designer and author Joe Leech talks from a user experience perspective on how to understand the psychology of decision making.All our past experiences helps us make decisions in present time. Therefore, when designingproducts and websites, designers should always strive for matching the users mental models with the products. Combine this with aconspicuous design, with images that provokes emotions and your products should be easy for people to understand.

"We are entering a post-smartphone era."Senior Interaction Designer Adam Pruden, Frog Designand his co-workersexamined if drones could be the next big smart device and concluded that it is very possible. In this talk, Adam explains how drones will enter our everyday lives and not only work as smart devices but also as wearables. He gives us a glimpse of a future forecast of how drones will interact with us at a very intimate scale.

Decision and Choice Making:Petter Johansson,Renata Saleci,Joe Leech.

"As our society evolves, so does our government."There's a transformation going on in British government. Inspired by agile web development and human centred design methods, policy makers are taking radically new approaches to how they tackle some of society's biggest problems.In this talk Mayku co-founderShim Smilansky shares the story of how this change came to life and discuss some examples of how policymakers are enabling citizens to impact their society.

"Drop your institutional ego."Are today’s organizations too much “I” and too little “you”? Andie Nordgren, Executive Producer of CCP Games argues for this being the reality amongst many organizations and which in turn have resulted in limitations of the quality of the design work on products and services.Many companies self-obsess and care too much about what their users think about them as a company. They need to re-think and focus on what do users think of themselves as a result of interacting with the creation/product. The talk is also available in writing at medium.com