Unmade: media and marketing analysis

Media Unmade - Chapter 17: The CBS Shock


Listen Later

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.

In today’s chapter, we enter the final act of Unmade: The Remaking.

By 2017, it seemed that Network Ten was becoming a de facto part of the extended News Corp empire, seven years after Lachlan Murdoch first invested. News Corp’s Foxtel had taken a 15% stake alongside Lachlan’s 9%. Foxtel’s sales house MCN had taken over Ten’s media sales, and in turn Ten had taken a 25% stake in MCN. Ten and Foxtel were also co-commissioning shows like Gogglebox.

The final hurdle were changes to the media ownership laws, which the Coalition was helpfully working on repealing.

But the plan was about to meet a couple of unexpected hurdles. Ten’s directors were fighting a little too hard to avoid calling in the administrators, and content supplier CBS, one of Ten’s biggest creditors, was preparing an alternative plan.

The result was a shock change in ownership that few saw coming.

If you aren’t yet receiving your own copy of the Unmade email, you can sign up for free.

If you enjoy hearing the podcast, please do give it a five star rating on whichever podcasting app you use. That helps other people find it, and gives me some much needed validation.

Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

As ever, I welcome your thoughts to [email protected], or via the ugly brown comment button below.

Time to let you go about your Thursday. Have a great day.

Toodlepip…

Tim Burrowes

Unmade



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
...more
View all episodesView all episodes
Download on the App Store

Unmade: media and marketing analysisBy Tim Burrowes


More shows like Unmade: media and marketing analysis

View all
Conversations by ABC listen

Conversations

845 Listeners

Mumbrellacast by Mumbrella

Mumbrellacast

1 Listeners

ABC News Daily by ABC

ABC News Daily

129 Listeners

If You're Listening by ABC listen

If You're Listening

287 Listeners

Squiz Today by Squiz Media

Squiz Today

46 Listeners

The Morning Edition by The Age and Sydney Morning Herald

The Morning Edition

77 Listeners

The Quicky by Mamamia Podcasts

The Quicky

113 Listeners

Mi3 Audio Edition by Mi3 & iHeart Podcasts Australia

Mi3 Audio Edition

1 Listeners

7am by Solstice Media

7am

126 Listeners

The Imperfects by Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

The Imperfects

409 Listeners

Full Story by The Guardian

Full Story

173 Listeners

The Briefing by LiSTNR

The Briefing

41 Listeners

FEAR & GREED | Business News by Fear and Greed

FEAR & GREED | Business News

8 Listeners

Mushroom Case Daily by ABC listen

Mushroom Case Daily

592 Listeners

MediaLand by ABC listen

MediaLand

0 Listeners