Unmade: media and marketing analysis

Media Unmade - Chapter 20: Hard Stuff


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Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.

In today’s chapter, Nick Chan - the man who could have turned around the (mis)fortunes of Bauer Media in Australia - falls out with his German masters and abruptly walks away.

His successor Paul Dykzeul sets about the cost cutting and “hard stuff” needed to get the company back on track before heading into retirement.

And new CEO Brendon Hill opens the door to consolidation. Seven West Media, fighting to cut its debt pile, agrees in late 2019 to sell Pacific Magazines to Bauer Media.

If you enjoy hearing the podcast, please do give it a five star rating on whichever podcasting app you use. That helps other people find it, and gives me some much needed validation.

Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

As ever, I welcome your thoughts to [email protected], or via the ugly brown comment button below.

Time to let you go about your Thursday. Have a great day.

Toodlepip…

Tim Burrowes



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
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Unmade: media and marketing analysisBy Tim Burrowes


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