Unmade: media and marketing analysis

Media Unmade - Chapter 23: Billionaire Elephants


Listen Later

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.

In today’s chapter, I explore the aftermath of the merger between Nine and Fairfax Media.

The biggest loose end to tie up was what to to with the community newspapers division. Some of the country’s most celebrated regional newspapers - the likes of The Canberra Times, The Newcastle Herald, Illawarra Mercury and Bendigo Advertiser - were about to get a new owner. It was an opportunity for Antony Catalano and business partner Alex Waislitz to pick up a bargain.

And the duo had bigger ambitions for Australian Community Media - they wanted to be in television too. They made a move that scuppered Seven West Media’s plans to take control of Prime through a cash-free, share-based merger.

Nine had other things on its mind - taking full control of Macquarie Media, owner of Melbourne’s 3AW and Sydney’s 2GB, the home of controversial breakfast host Alan Jones. For Nine, it was also time to bring Karl Stefanovic home to Today, while CEO Hugh Marks was about to make an imperfect exit.

If you enjoy hearing the podcast, please do give it a five star rating on whichever podcasting app you use. That helps other people find it, and gives me some much needed validation.

Audio production on Media Unmade comes courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

As ever, I welcome your thoughts to [email protected].

Toodlepip…

Tim Burrowes

Unmade



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
...more
View all episodesView all episodes
Download on the App Store

Unmade: media and marketing analysisBy Tim Burrowes


More shows like Unmade: media and marketing analysis

View all
Conversations by ABC listen

Conversations

836 Listeners

Mumbrellacast by Mumbrella

Mumbrellacast

1 Listeners

ABC News Daily by ABC

ABC News Daily

131 Listeners

If You're Listening by ABC listen

If You're Listening

289 Listeners

Squiz Today by Squiz Media

Squiz Today

48 Listeners

The Morning Edition by The Age and Sydney Morning Herald

The Morning Edition

78 Listeners

The Quicky by Mamamia Podcasts

The Quicky

111 Listeners

Mi3 Audio Edition by Mi3 & iHeart Podcasts Australia

Mi3 Audio Edition

1 Listeners

7am by Solstice Media

7am

127 Listeners

The Imperfects by Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

The Imperfects

415 Listeners

Full Story by The Guardian

Full Story

174 Listeners

The Briefing by LiSTNR

The Briefing

41 Listeners

FEAR & GREED | Business News by Fear and Greed

FEAR & GREED | Business News

9 Listeners

Mushroom Case Daily by ABC listen

Mushroom Case Daily

578 Listeners

MediaLand by ABC listen

MediaLand

0 Listeners