MediaCast from MediaBrief.com

Send us Fan Mail

In this Mediacast episode, Kimi Guglani, Director of Marketing for India and SAARC at Trend Micro, is in conversation with show host Pavan R Chawla, and shares invaluable insights on marketing in cybersecurity. She emphasizes adaptability, customer insights, and leveraging next-gen technologies like AI and data analytics for impactful, data-driven strategies.

Kimi discusses her career journey from Panipat to marketing leadership roles across Dassault Systems, Winmagic, and now nearly six years with Trend Micro. She highlights the company’s 30+ years of global cybersecurity expertise, tailored solutions for industries like banking, healthcare, and government, and its dynamic campaigns like the Risk to Resilience World Tour and Hashtag Trending Tuesdays.

Key takeaways include:

• Cybersecurity Solutions: Trend Micro’s approach to addressing threats like ransomware and malware through innovation and research.
• Customer Engagement: Personalizing marketing to align with buyer journeys across sectors.
• Reputation Management: Transparent communication, thought leadership, and employee-driven brand advocacy.
• Internal Culture: Empowering employees as brand ambassadors to enhance credibility.

Join us as Kimi explains how Trend Micro remains a leader in the ever-evolving digital landscape, offering practical advice on marketing, innovation, and relationship-building for sustained success in cybersecurity.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

This episode of our Mediacast podcast series features Baskar Subramanian , a distinguished Indian media visionary and co-founder and CEO of Amagi, the leading media technology company that is redefining content distribution and monetization. In conversation with Pavan R Chawla , Baskar discusses Amagi's role in transforming the media landscape through connected television (CTV) and free ad-supported streaming services (FAST), enabling efficient audience engagement.

Baskar  discusses Amagi’s innovative solutions, such as the Zero Slate model, which optimizes ad placements by reducing repetition. He emphasizes the growing connected television (CTV) market in India and the use of data analytics to drive targeted campaigns. 

Baskar also reflects on his entrepreneurial journey, highlighting adaptability and innovation as key drivers in the evolving media industry. He explains Amagi’s core value proposition in enabling content owners to efficiently produce, distribute, and monetize channels across multiple platforms, reshaping media distribution globally.

So, we give you Baskar Subramanian, Co-Founder and CEO of Amagi, who shares a wealth of knowledge for anyone involved in marketing, media, or content creation. Baskar’s insights encapsulate the transformative power of connected technologies and the strategic opportunities they present to brands looking to thrive in a competitive landscape. Amagi brings them all together to deliver enormous value for broadcasters, streamers, viewers, and the critical audience of brands and advertisers seeking to empower and grow their businesses. Thank you for your time.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

Arun Pandey, co-founder of Rhiti Sports and a prominent figure in India’s sports marketing industry, is taking on a new mandate - the nationwide sales and marketing responsibilities - for a new venture that aims to reshape the lottery gaming: Great Goa Games (GGG), India’s first government-sanctioned online lottery.

On this episode of Mediacast from Mediabrief.com, Pandey discussed his role in leading the sales and marketing efforts for GGG. Set to launch on Wednesday, October 9, 2024, during Navratri, "GGG combines transparency, fairness, and innovation to modernize India’s lottery system." GGG Lottery,  India’s first fully licensed and regulated online lottery platform, offers players "a secure and convenient way to engage in state-approved lotteries."

 As the first Indian online lottery authorized by the Directorate of Small Savings
 and Lotteries, Government of Goa, GGG Lottery "is committed to
 trust, credibility, and transparency in every transaction". The platform says it is “dedicated to democratizing the lottery experience, to provide endless
  opportunities for players to win big with our diverse selection of lottery games. “

Arun spoke with Pavan R Chawla, Founder-Editor of Mediabrief.com. He emphasized that GGG is more than just another lottery—it ensures complete transparency, from ticket purchases to live result announcements. He urges responsible gaming, encouraging participants to avoid spending at the cost of essential needs."

GGG addresses the lack of transparency in current lottery systems by using cutting-edge technology. The platform will make all transactions and results visible in real time, ensuring fairness for all players, regardless of investment.

Tackling Bigger Challenges

GGG launches amid debates over skill-based vs. chance-based games. Pandey estimates India loses $100 billion annually due to unregulated gaming. He believes GGG can reverse this trend and contribute to public welfare.

Responsible Gaming Focus

Pandey stresses responsible gaming and aligns GGG with the government’s Corporate Social Responsibility (CSR) goals, launching campaigns to raise awareness of lottery risks and responsibilities.

As India moves towards a regulated lottery and gaming ecosystem, GGG offers a model of fairness and transparency. Arun Pandey’s leadership will be key in blending innovation and responsibility to transform the industry.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

We are delighted to share our latest episode of Mediacast (Vodcast and Podcast episodes) featuring one of India’s foremost experts on business and finance—Anil Singhvi, Managing Editor of Zee Business.

As part of the Zee Media conglomerate, Zee Business is poised to deliver the impactful and relevant content that earned it the top spot among business news channels during the last Union Budget. This special feature was recorded at the Zee Business studios in Mumbai, where Anil shared insights on Zee Business’s mission for India and their plans for the upcoming Union Budget coverage.

You can also watch Mediacast with Anil Singhvi of Zee Business on YouTube, here:

Anil shares insights and learnings from his personal journey and across the nuances of India's economic landscape. His high-energy conversation and extensive knowledge from over three decades of award-winning experience make this episode highly engaging and inspiring. This episode, featuring the humble yet strong-minded editor, promises to appeal to a broad audience, from industry captains to business enthusiasts.

What this conversation with Anil Singhvi on Mediacast Promises:

1.       Insights into the Man Behind the Screen

2.       The State of Television News Channels

3.       Union Budget Coverage plans on Zee Business

4.       Likely impact of upcoming Union Budget on Stock Market and Investor Sentiment

5.       Challenges and Investment Roles

6.       Balancing Tax Reforms and Increasing Tax Collections

7.       Why Zee Business for India?

8.       The Journalist-PR Agency Relationship

Anil Singhvi, Managing Editor of Zee Business, engages in a heartwarming and insightful conversation about Zee Business’s mission for India, its preparations for the upcoming Union Budget, and much more. This episode is a wealth of knowledge and perspectives from one of India's leading business journalists. Whether you're a regular viewer of Zee Business or simply interested in the upcoming Union Budget, Anil’s insights are sure to provide valuable takeaways for anyone interested in business journalism and economic policy.

For the full episode and links to the audio version, visit Mediabrief.com

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

Join us for an engaging episode of the Mediacast podcast with our distinguished guest, Paul Taylor, International Sales Director for Cricket at SIS Pitches. Paul shares his journey from being an England Test cricketer to revolutionizing cricket pitches with SIS Pitches. The company is renowned for creating top-quality hybrid pitches that blend natural and synthetic grass, used in popular team sports like football, hockey, and cricket.

In this episode, Paul delves into the success of SIS Pitches in India, particularly their installation of cricket tracks in Dharamshala for IPL24. He emphasizes the benefits of hybrid pitches, the positive feedback from players globally, and the science behind pitch preparation. Paul also discusses the affordability and long-lasting quality of these pitches.

Paul highlights SIS Pitches' commitment to supporting cricket at all levels in India, including grassroots initiatives. He also talks about the partnership with Greater 10 and future growth strategies to expand hybrid pitches in major cricket centres.

Tune in to hear Paul's passionate insights and learn how SIS Pitches is transforming the playing conditions for cricketers worldwide. Don't miss this fascinating conversation available on YouTube and all major audio podcast directories worldwide.

Thank you for your time and enjoy the episode!

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

In the fast-paced world of marketing, efficiently tapping into high-growth markets is crucial for brands of all sizes, and in this episode, we have Rajesh Radhakrishnan, Chief Marketing Officer and Co-Founder of Vritti Group, who, through his conversation with MediaBrief.com Founder-Editor and Mediacast host Pavan R Chawla, shares invaluable insights on leveraging Vritti iMedia's Audiowala Bus Stand product for brand growth.

With nearly two decades of leadership at Vritti Group and a background in esteemed tech companies, Rajesh is a seasoned expert in navigating the Indian market. The conversation begins by exploring Vritti Group's unique offerings, particularly its Audio Buswala solution, which effectively targets tier 2, 3, and 4 markets in India.

The innovative approach of delivering non-skippable ads at bus stations captures the attention of millions of passengers daily, providing brands with access to a diverse audience. Partnerships with renowned brands like Dabur, Emami, and Hindustan Unilever underscore the effectiveness of Vritti iMedia's platform in delivering impactful campaigns.

What sets Vritti iMedia apart is its extensive reach and cost-effectiveness. Covering eight states and reaching over 1.5 crore bus passengers daily, the Audiowala Bus Stand network provides exposure at a fraction of the cost of traditional mass media. For example, promoting a movie premiere across the network for a week costs just INR 10 lakh, making it an attractive option for brands.

Vritti's localized solutions tailored to specific regions ensure maximum engagement by incorporating regional elements like music and language into advertisements. This approach resonates with audiences in high-growth markets, boosting brand visibility and driving growth.

Success stories shared by Rajesh illustrate Vritti's effectiveness across various sectors, from movies and agriculture to education and BFSI. By leveraging Vritti's services, brands can effectively penetrate challenging market segments and engage diverse audiences across multiple Indian states.

However, reaching tier-3 and tier-4 markets poses challenges, highlighting the importance of regional strategies for sustainable brand growth. Vritti iMedia addresses these challenges by offering strategic partnerships and inventive campaigns that resonate with local audiences.

All this, and more in this episode of Mediacast.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

This, the latest episode of the MEDIACAST Podcast series from Mediabrief.com features Nalin Jain, Chief Marketing Officer at Godrej Capital. Nalin is in conversation with Pavan R Chawla, series host and Founder-Editor of Mediabrief.com. 

In this insightful discussion, Nalin shares valuable insights drawn from his 18-year career in the financial services industry. His journey underscores the importance of smart, strategic teamwork and the core values of trust, integrity, and innovation that define the Godrej Group.

Throughout the episode, Nalin provides leadership advice for young professionals, emphasizing continuous learning and the importance of asking the right questions for personal and professional growth. He also delves into Godrej Capital's strategic journey, highlighting its transition from a home loan provider to offering business loans while maintaining a commitment to trust and excellence.

The rapid growth trajectory of Godrej Capital, boasting an impressive AUM of 9,000 crores and 20,000 customers, showcases the company's success and ambitious plans for future expansion. Nalin's dedication to empowering the MSME sector aligns perfectly with Godrej Capital's mission of providing fair, fast, and flexible financing.

The podcast explores Godrej Capital's marketing strategies and customer experience initiatives, revealing a comprehensive approach that leverages digital, social, and traditional mediums to effectively engage customers. Notable marketing campaigns like 'Iss Loan Mein Load Nahi' exemplify the brand's customer-centric ethos, highlighting the benefits and flexibility of its products.

Even amidst the challenges posed by the COVID-19 pandemic, Godrej Capital continues to innovate, introducing zero-touch loans and flexible payment options to support customers. Nalin's emphasis on fair and flexible products resonates with the brand's commitment to empowering customers and driving business growth.

In this episode, Nalin Jain's strategic vision and dedication to customer-centric approaches shine through, portraying Godrej Capital as an industry leader with a strong focus on integrity, trust, and excellence. The conversation with Nalin offers valuable insights into a marketing strategy that truly embodies Godrej Capital's commitment to its customers and its mission of driving business growth.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

The VP and VDS of TBSL? To crack the code, listen in to this very special episode of our MediaCast podcast series which features distinguished professional C R Kulkarni, Vice President of Marketing and Strategic Sourcing at Tata Bluescope Steel (TBSL) --  a beacon of excellence in the steel sector in India. In conversation with host Pavan R Chawla

• Click here to read the complete story on Mediabrief.com 

CR, as Kulkarni is popularly known,  provides an illuminating glimpse into TBSL's marketing and branding strategy, which centers around their unparalleled product offerings including color-coated steel products tailored for the construction segment.

From Shelter For All to launching the knowledge-packed newsletter, Tableau Talk and more, TBSL's initiatives are not just about business, but about creating sustainable value for communities and stakeholders alike.

C R Kulkarni’s leadership philosophy is rooted in humility and a deep sense of responsibility, empowered by his phenomenal experience in leading various functions in the metallurgical space. He serves as a guiding light for aspiring business- and function leaders across the steel sector in India and beyond, and hence we are delighted to bring you this deep-dive conversation with the very same CR, as he is fondly known.

We  hope you enjoy the conversation. 

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

Delighted that our distinguished guest in this episode of the MEDIACAST podcast series from Mediabrief.com is the  Marketing, Comms and Business veteran and bestselling author of 6 books,  Ashish Kaul, Chief Marketing Officer (CMO) of Hero Realty. He engages in a diverse discussion with Pavan R Chawla, the host of Mediacast and Founder-Editor of MEDIABRIEF.COM.

Ashish covers various topics in the Indian real estate industry, highlighting Hero Realty's approach to affordable luxury homes, the transformative potential of technology, the critical role of reputation management, and the empowerment of women in the sector. This conversation offers valuable insights for professionals navigating the complexities of real estate, providing a roadmap for positive change and trust-building.

Ashish emphasizes Hero Realty's core values of innovation, health, environment, and community empowerment, showcasing his extensive corporate background in media and entertainment. The pervasive trust issues in the industry are dissected, emphasizing the need for ethical practices and a long-term vision. Ashish calls for industry leaders to drive essential changes, comply with regulations, and invest in research and development for new materials and construction options.

Diving into the emotional significance of homeownership in Indian culture, Ashish highlights Hero Realty's commitment to affordable luxury homes, addressing challenges like cash transactions and sector disorganization. The company's dedication to transparency through white money practices stands out.

Technology's role in enhancing trust and transparency in real estate is underscored, with Ashish emphasizing the importance of a personal touch and trust-building through experienced brokers. Reputation Management is discussed, stressing a holistic approach prioritizing customer satisfaction over short-term profits.

Exploring the role of women in real estate, Ashish acknowledges their influence and advocates for increased representation, emphasizing the need for a supportive environment. The episode concludes with Ashish paying tribute to influential women throughout history.

What shines through this MEDIACAST podcast episode is Ashish Kaul's and Hero Realty's commitment to driving change and trust in the real estate industry. Listen in to gain insights and inspiration on fostering change and trust in enterprise with commitment and values. It's a must-listen for anyone with a reputation to protect. Thanks for your time.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time.