MediaCast from MediaBrief.com

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In this MEDIACAST episode, Pavan R Chawla engage with Akanksha Jain, BharatPe's Head of PR and Communications, known for her startup expertise and award-winning campaigns. 

Akanksha discusses the impact narrative, stressing the importance of aligning with brands that have a clear purpose. 

She emphasizes employees as brand ambassadors, effective use of social and owned media, and treating agencies as integral team members. 

She addresses industry fees and crisis management, underscoring the value of being prepared. 

The conversation explores website roles in reputation building and the fintech industry's competitive nature. 

Akanksha acknowledges AI's potential but highlights the necessity of human involvement in PR. 

Internal communication's crucial role in reputation management is emphasized, along with advice for startup enthusiasts to prioritize building reputation early on. 

This MEDIACAST episode, a masterclass for PR professionals, promises insights and enjoyment. Thanks for your time.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

This very special episode of our popular podcast series MediaCast features two distinguished leaders from the beauty industry in India and globally -- Arpit Jain, Founder & MD of Maison D’Auraine, and Eelco Keune, CEO of Keune Haircosmetics, speaking about their launch of the global brand Keune in India. 

Driven by a mission to empower the beauty industry in India by delivering satisfaction for consumers and higher business volumes and therefore greater financial empowerment for salons through great products, Arpit and Eelco are supercharged by the potential of Keune Haircosmetics’ arrival in India. The two speak of the genesis of their partnership, their working chemistry and their strong belief in and commitment to  sustainable beauty products. 

Eelco speaks of the rich 100-year legacy of Keune Haircosmetics, and Arpit explains his decision to partner with Keune, with both emphasizing the shared values and vision between the two companies. 

Eelco highlights the wide reach and impact they hope to achieve with Maison D’Auraine’s support. On their marketing plans, Arpit shares their goal of targeting 25,000 salons across India, and Elko is upbeat about the growth potential of the beauty market in India. 

Both also speak at length about their commitment to CSR and sustainability, particularly in relation to animal welfare and environmental protection – values they have incorporated into their supply chains. 

What shines through and underlines all the positivity, is the unmistakable anticipatory happiness in being able to support and empower the Indian Beauty Industry, particularly through every professional provider of beauty services through thousands of salons, through the most important trigger of future growth: the delight of the consumers. 

So here, n Video and Audio formats, is my conversation with Arpit Jain, Founder & CEO – Maison D’Auraine, and Eelco Keune, CEO of Keune Haircosmetics -- two business leaders who are making a difference in the beauty industry through their commitment to every crucial link in the stakeholder chain. I found this conversation insightful. I hope you do too. Thank you.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

This episode of our MediaCast  podcast series features young marketing veteran Milesh Gogad - Chief Marketing Officer at Indegene, in conversation with Pavan R Chawla, Founder-Editor of MediaBrief.com.

Milesh is a highly experienced marketing professional with a passion for leveraging technology and innovation to drive growth and deliver exceptional customer experiences.


Indegene is the respected, digital-first, life sciences commercialization company that, ever since it was founded in 1998, has grown to become a leading player in the healthcare solutions market, with a team of more than 5,000 professionals across the globe.

As CMO at Indegene, Milesh -- who brings more than 20 years of experience in global marketing -- is responsible for driving growth and expansion through strategic marketing initiatives. He has been instrumental in building and managing Indegene's global marketing operations and has implemented numerous digital marketing initiatives and advanced analytics capabilities to support data-driven decision-making.

Milesh obviously lives and breathes Indegene. He tells us about what Indegene does, the kind of support and empowerment it offers to new ideas and entities in healthcare, particularly pharmaceutical, emerging biotech, and medical device companies, and how it markets its purpose-driven offerings and services to the healthcare sector not just in India but across the world.

This is an episode that will provide rich insights for young and highly experienced marketers alike. Milesh and I discuss the importance of experimentation and scaling successful initiatives, and he shares that Indegene institutionalizes successful experiments as processes while learning from and using any unsuccessful experiments to inform the next iteration.

Milesh says that in young people aspiring to join his team at Indegene, he particularly seeks qualities like storytelling skills, a hunger to learn, and a willingness to adapt from other industries, which, incidentally, is an important strength he himself brought to his worktable when he moved from GE to Indegene. And that strength was an amalgam of the learnings and wisdom from his extensive experience at GE in marketing strategy, product management, and business development across multiple industries

Milesh believes that a brand is much more than just the brand assets. There cannot be dissonance between the brand and its people and associates. He believes that a good way to further the mission and purpose of one's brand could be to create and own one specific summit related to one's brand. Let your clients and partners speak at such events to share insights and knowledge. It is important to demonstrate the purpose-connect and professional investment in important issues related to people and planet.

And more.

So tune in, listen to this episode of the MediaCast podcast series featuring marketing stalwart Milesh Gogad, Chief Marketing Officer at Indegene. This MBA with a BE  wields a rare combination of knowledge, experience, ability, and passion to his workplace. And to this episode, a boatload of insights that will inspire every professional executive and leader across levels, verticals, and sectors of industry and enterprise. Milesh is a storyteller with a passion for building purpose-driven brands and teams, and that passion shines across our entire conversation.  Thank you for your time.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

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Mudit Dandwate, Co-Founder and CEO of Dozee, that is hugely empowering healthcare   in India, speaks with Pavan R Chawla on MediaCast Podcast from MediaBrief.com. 

Today, Dozee is helping save lives and valuable resources each  year to free up crucial patient-monitoring and in-hospital care resources by converting ordinary beds in hospitals into step-down ICUs. Dozee doesn’t just provide the most crucial remote patient care, the kind of costs and resources it frees up each year for just 100 hospital beds across India is to the tune of INR 2.7 crore per 100 beds. And Dozee is on a mission to cover 1 million hospital beds all over the country in the near future. Do the math. 

Mudit’s passion shines through the conversation. Whether it was his passion for developing  race cars that he not only help build as an engineer at IIT but also drove with daredevilry across the world’s best amateur circuits, to his passion for fusing life—enhancing technology with his tenacity and entrepreneurial desire to create a MedTech start up that would not only provide a truly innovative product and service but one that would equally empower the entire healthcare space in India. 

Dozee, the company Mudit and his partner founded, has been doing that brilliantly, and this episode is a conversation that traces the pathway to the idea, development, perfecting and launch and great relevance and impact of Dozee, the name given to India’s first Contactless Remote Patient Monitoring solution that is steadily and systematically pioneering patient monitoring in hospitals and at home.

Our conversation traverses Dozee’s commitment to perfection and touches upon the four years it took Mudit and his team to  launch it in the healthcare space. 

Mudit speaks of the USP, benefits and impact of the Dozee offering, and about a dog named Pi who helped them discover the wonderful value and ability of their Dozee prototype to monitor  a patient’s vitals from a mattress-thickness away.

Mudit also informs me of how the Dozee offerings have been rolled out across public and private healthcare in India, and lists some excellent, forward-thinking government hospitals that have already embraced the Dozee patient-monitoring system with to great advantage. Great advantage delivered by Dozee’s AI-based module Advanced Health Intelligence, which detects early signs of health deterioration by continuously assessing user’s vitals data and conducting a risk analysis. 

So effective and impressive was Dozee that ever since it was launched in July 2019, it has been awarded grants by the GoI’s BIRAC, Sine IIT Bombay, ACT and the Bill & Melinda Gates Foundation. 

Dozee has also filed several patents on detecting and predicting respiratory, cardiac and neurological patterns and providing in-depth analysis of vital signals for early warning of health deterioration. 

Today, hospitals are using Dozee’s platform to convert regular hospital bed into Step-Down ICU to continuously monitor a patient’s vitals (more than 100 times per hour) including heart rate, respiration rate, oxygen saturation, temperature, blood pressure and ECG. The Dozee Pro has been installed in more than 6,000 beds in 300 hospitals covering 40 districts across India to monitor patients continuously and to help doctors & nurses enhance patient care and clinical outcomes.

Each individual Dozee unit is licensed to every hospital, at a small cost per every single bed – perhaps less than that of a cup of coffee a day, and patients are now also known to take a unit home for continued patient-monitoring and care at home too.

Through Dozee’s MillionICU initiative, the company is committed to bringing a rapid, long-term transformation in India’s public healthcare infrastructure. By helping leapfrog-growth in the critical health infrastructure and empower government hospitals with step-down I

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

This episode of MediaCast Podcast from MediaBrief features Chandramohan Parlapalli, COO & Co-Founder of Preludesys, the technology service provider, in conversation with me, Pavan R Chawla,  Founder-Editor of MediaBrief.com. 

Preludesys specializes in enabling enterprises for Digital Transformation through  smooth Enterprise Application Integration for impactful Business Process Services and more.

Technology, Digital Transformation, Business Process Services

Chandramohan Parlapalli, or PC, as he is fondly called, speaks of the uniqueness, relevance and impact of the Preludesys offerings that are delivered through a global delivery model by a combination of more than 1000 employees (of which 800 are in India) leveraging knowledge, technology and their business experience to help more than 300 customers accelerate their digital transformation journey.

Preludesys

Chandramohan tells me the Preludesys business process services include Medical Records and Data Services, Annotation Services, and Leasing Services, and that the company collaborates closely with customers across geographies to help them improve their business effectiveness and technology operations.

Chandramohan walks me through how Preludesys was founded in 1998 and grew thereafter as a CMMI Level-3 & ISO 9001:2008 certified organization with offices in Irvine, California (Global HQ); Austin, Texas; Chicago and Illinois in the US, and Chennai in India and Dubai in the UAE.

He describes the five major services of Preludesys provides, shares examples of their unique selling proposition. He speaks of the kind of global operations Preludesys has, and of his vision to scale it up, and how it grew at 25%-odd on business and 35%-odd on employee count despite the challenges of the pandemic-enforced lockdowns. Not a single Preludesys employee lost their job due to pandemic pressures.

The man who is on a mission to grow Preludesys, speaks of how the company reaches all its current and potential clients and stakeholders, and of how relevant and enabling the company’s offerings are for businesses seeking the greatest operational efficiencies and strategic, data-backed inputs and insights.

Today, Preludesys’ technology partnerships with respected entities such as Microsoft (Gold partner), Salesforce (Silver partner), AWS, Boomi (Advanced partner), and MuleSoft, along with a Centre of Excellence that includes accelerators, frameworks, and domain optimized processes, have helped clients accelerate their digital transformation journey in the areas of Application Development and Modernization, Mobile, Analytics, AI/ML, Cloud, and Enterprise Application Integration.

So, ever since it was founded in 1998, the CMMI Level-3 & ISO 9001:2008 certified Preludesys, with offices in Irvine, California (Global HQ); Austin, Texas; Chicago, Illinois; Chennai, India; and Dubai, UAE, has partnered with and solved many of the most complex challenges faced by its customers across multiple domains, including consumer goods, retail, manufacturing, financial services, insurance, higher education, technology, media, and government organizations.

So in this, the latest episode of the MediaCast Podcast from MediaBrief, my conversation with  Chandramohan Parlapalli, COO and Co-Founder of enterprise enabler Preludesys, is a story of how technology and smooth enterprise application integration, through implicit knowledge,  drives digital transformation through impactful Business Process Services and more for robust business growth.

This is MediaCast, the podcast about experts from Media, Marketing, Advertising and more, on how they use the magic and power of different kinds of media not just to deliver their services to their end users, but also to create engagements that empower the business through the best practices and strategies of Marketing on Di

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

On Social Media Day (clever coup, Mashable, but that’s another story) we are delighted to bring you a very special episode of our podcast series MEDIACAST, which features the remarkable young veteran editor, Tanya Chaitanya - Chief Content Officer, Digital & Diversity Initiatives at Reliance, and who  has conceptualised, created and launched Her Circle, the unique and strong social community as a one-stop digital destination for women worldwide.

Her Circle was launched on Women’s Day, ie 8th of March  in 2021 – just 16 months ago – is today a buzzing, busy community of 110 million  women who engage with the platform that’s an app, a website, a social networking community, a personalised tracker, a content platform, a job site, an upskilling zone, an expert query space, and more.

Tanya moved to Reliance after 13 illustrious years at the Times of India Group’s Femina, which she left as Editor-in-Chief and CCO.  This young veteran, who transformed India’s largest selling women’s magazine into India’s largest women’s digital platform with 7X growth, shares the ideology and concept behind Her Circle.

Tanya speaks of the platform’s commitment to Women and the various things it offers every member of its rapidly growing community. She says Her Circle, which has become India’s fastest-growing digital platform for women, is a digital collective of women, complete with its own social networking platform as well as a goal-fulfilment community that will cater to rapidly rising aspirations, ambitions, dreams and competencies of women of all social backgrounds.

Tanya tells me Her Circle is committed to sustainability, and shares a deep dive into the very special Carbon Neutral Shoot she conducted for the Her Circle Digital Cover of the June 2022 issue. The cover featured three women who are  champions of sustainability across Fashion, Beauty and Environment.  She also shares  information about some off-line initiatives planned for Her Circle.

She tells me Her Circle has more than 1 lakh registered women entrepreneurs, and that expansion of the platform has led her to extend the brand towards multilingual access to increase growth.  Having launched Her Circle, Hindi,  in March 2022, Tanya speaks of her plans  for the platform going ahead.

The lady is on a mission, and remember, she’s backed by a stalwart group and an illustrious mentor, Ms Nita Amabani, who walks the talk of everything she is committed to, and for whom, Her Circle is clearly an initiative of strong emotional commitment. As, indeed,  it is for Tanya, who has been handpicked to build digital communities in line with a shared group mission of inclusion and empowerment while harnessing the technological strength and reach of Reliance and Jio.

So listen in to the infectiously engaging Tanya Chaitanya speak about India’s largest social community for women on digital, Her Circle, and more. In this, the latest episode of MEDIACAST, the podcast series from MEDIABRIEF.COM.

Thank you for your time.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

This episode of MEDIACAST from MediaBrief.com brings you the first episode of an occasion new subseries within the Mediacast podcast series, called PassionBrief, and for the first PassionBrief special, we invited Sunil PV, Race Director for LifeIsCalling Sports, Events and Initiatives in Bengaluru. 

Sunil is organizing a compelling offering for passion-cyclists: the Tour De Malnad. This 4-day cycling tour will be an exciting and satisfying tour across the scenic country-side of Karnataka for lovers of cycling, who can join it in Bengaluru or Mysore. It will run from 28th to 31st of January 2022.

Sunil was an engineer with Infosys, and who, 10 years ago, decided to co-create LifeIsCalling Sports, where he is Race Director, and also works full-time with another software company. He gives you the lowdown on the upcoming and fully managed Tour De Malnad, including costs and the entire offering, and more. So if you’re into cycling, well, this is your opportunity. There’s enough time for those who bicycle regularly, to put in some strong practice, get their buddies, and join the tour in Jan, which will be its second edition.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

In this episode of our exclusive podcast series, MEDIACAST, Amarpreet Singh Saini, Chief Channel Officer Bhojpuri Cluster at Zee Entertainment Enterprises Limited (ZEEL), and Jit Sengupta, Director-Marketing at Zee Biskope, speak about the channel's 2 very successful, category-defining years with Pavan R Chawla, Founder-Editor of MediaBrief.com and host of the MEDIACAST podcast series.

Ever since it was launched in December of 2019, the  lovely linear, Bhjojpuri Movies channel ZEE Biskoke from Zee Entertainment Enterprises Ltd (ZEEL) has become a favourite go-to destination for the passion-genre of Bojpuuri movies, and as, today, it completes two brilliant, successful years,  Amarpreet Singh Saini and Jit Senguptaspeak about Zee Biskope's two successful, category-defining years during which it has has grown to become the consistent Number One on the back of a great content strategy at launch, along with it marketing throughout the launch and sustain phases, the value for viewers that translated perfectly into value for advertisers and, of course, the distribution fraternity.

That must have been enormously satisfying for the channel leadership and team, because the mandate when they launched – As Amar tells me -- was a short and simple: ‘We’ve got to be a strong and consistent Number One’. A mandate achieved by Zee Biskope’s excellent teams spearheaded by Samrat Ghosh, Chief Cluster Officer east,  ZEEL, along with Amar and Jit and the other function leaders and the teams across the channel and cluster at ZEEL. 

Not only did they drive deep the stake of value for all stakeholders, the channel has also won an astonishing number of awards through its excellent marketing initiatives. 

So this special episode is about Zee Biskope and its excellent success story so far. 

Welcome aboard, and I hope you enjoy my conversation with Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster at ZEEL, and Jit Sengupta, Director Marketing – Zee Biskope.

Thank you for your time.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

My guest in this, the latest episode of the MEDIACAST podcast series from MediaBrief.com, is a remarkable young lady, Sitara Menon - India Head of Marketing at OkCupid, the international dating app, writes Pavan R Chawla, host of MediaCast and founder-editor of Mediabrief.com.

On this episode of MediaCast, Sitara  speaks about how, if you're looking for love and you register with OkCupid, its artificial intelligence, algorithms and more will help you  Find Your Kind. 

As a marketer, storyteller and Indian millennial who grew up battling Bollywood’s definition of romance, Sitara  helped define OkCupid’s position in their first international market – India – and under her direction, OkCupid has gained recognition for its messages of inclusion, affirmation, and commitment to helping Indian daters find a serious relationship on their own terms. 

Sitara is an alumnus of the reputed Xavier’s Institute of Communication, or XIC as it is popularly known,   and brings more than 10 years of work-ex to the table, which includes stints with Anita Dongre, Jaipur Living, and AID INDIA, where she converted brands into a force of good. 

And in this episode, Sitara, in her smiling and disarmingly forthright manner, gives us an  overview of OkCupid's journey so far in India, and how has it fared amongst Indian audiences.  Sitara also speaks of how OkCupid has been carving out a community for itself in a market filled largely with traditional matrimonial apps or new-age casual-dating apps, by creating a superior product for Indian users to find ‘their kind of love’. And, of course, how the concomitant marketing efforts are directly correlated to that objective.  

And if you seriously want to know how the intelligent, solid-tech-intensive OkCupid platform interacts with ‘daters looking for love’ and invites them to share essential information about themselves so that profiles can be created and matched, well, Sitara not only gives you the lowdown on that, but also shares some great advice on how one can create a real good dating profile, too.

So for all this and much more about this meaningful, AI-driven international dating app called OkCupid, well, you’ve found the perfect guide – Sitara Menon, India Head of Marketing – OkCupid, on the MEDIACAST, the second podcast series from MediaBrief.com, in conversation with me, Pavan R Chawla. 

Tune in! And thank you for your time. And if you’re one of those who’ve been forced to sing Johnny Cash’s song Looking For Love (In All The Wrong Places), well, you should check out OkCupid for sure. So here’s hoping you find love, and that you always remain safe in every which way. 

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time. 

Send us Fan Mail

Swaroop Banerjee,  accomplished young COO & Business Head of ZEE Live, is the guest expert on this, the inaugural episode of MediaCast, the new podcast series on Media, Marketing and Business,  in conversation with Pavan R Chawla, Editor of MediaBrief.com.

MediaCast will bring you insightful conversations with some of the best and most accomplished young Media leaders who’re shining in their spheres of work and specialization. And who bring rich domain experience and expertise from Media, Marketing, Advertising and Business from across verticals and functions.

And Swaroop Banerjee is someone we handpicked to invite for the inaugural episode.

Swaroop brings close to two decades of experience in creating and establishing integrated revenue models in live entertainment in the genres of music, sports, comedy, lifestyle and culture. Over the years, he has conceptualised and developed more than 15 business models with Live Original Content IPs at the core of the businesses --  at MTV Asia, Star World & Movies, Viacom 18 INS and the Laqshya Media Group.

Swaroop’s also worked with international talent for arena-sized entertainment events in Amsterdam, Dubai, Singapore and Australia, and in this episode, he shares his views, insights and advice on how his part of the LIVE world has been hit by COVID-19, how his company ZEE LIVE  swung into action in the trying new normal, the IPs it has created and more. Swaroop also shares his vision of the way ahead for the sector, the working professionals and aspirants, and what keeps him going in the ever exciting, relentless world of Live entertainment and more.

So in this, the inaugural episode of MediaCast, we bring you what we hope you will consider a rewarding and insightful conversation with Swaroop Banerjee - COO & Business Head of ZEE Live, from the Zee Entertainment Enterprises Limited (ZEEL) Network. In conversation with Pavan R Chawla.

We have two podcast series: MediaCast,  and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook,  Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Subscribe to the podcast - Apple Podcasts / Spotify / Amazon Prime.
3. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms. 

Thanks for your time.