#MediaSnack

On this week’s #MediaSnack we have a special guest, Gary Vaynerchuk, founder of VaynerMedia who drops in for a chat with ID Comms co-founder Tom Denford whilst he’s here ahead of the agency’s London launch and he’s also promoting his new book #AskGaryVee. Gary wears many hats, as an entrepreneur, writer, speaker, agency principal and digital and social marketing thought leader. He is the presenter of the weekly #AskGaryVee show on YouTube and star of his new daily video show #DailyVee which follows and documents his life as a full-throttle entrepreneur, tech-investor, speaker and social media influencer. Following on from last week’s episode when we discussed a meeting Tom had in New York with the VaynerMedia team, Tom asks Gary about the idea behind his fast growing media agency business, whether they see themselves as disruptors and why they are launching in London as their first international office outside US. Typically Gary doesn’t pull any punches, when asked about the ANA’s media rebate investigation in the US, Gary is forthright both about the existence of incentives paid to US media buyers and also VaynerMedia’s clear policy on accepting or offering incentives. Finally, its well known Gary is a huge NY Jets fan, often stating that the ultimate goal behind his rapid empire building is the wish to one day buy the Jets franchise. In #MediaSnack Episode 8 The SuperBowl special, David and Tom made some rather poor predictions on American Football. We take the opportunity to put Gary on the spot and make some predictions for English football. This weekend sees a schedule of European international friendlies, watch Episode 17 to see Gary Vaynerchuk’s score predictions for the big games; Germany v England and Armenia v Belarus...

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-Clark

Find out:
- What is Brad's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Brad here: linkedin.com/in/brad-moranchek-a4110818

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

In this episode of #MediaSnack Meets, Tom Denford sits down with Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey Company, where he oversees media planning, buying, martech, and digital innovation across one of the world’s most iconic brand portfolios. Vinny shares what it takes to build a high-performing, forward-thinking media function inside a modern CPG organization—and why success comes down to aligning media strategy with real business goals. They explore the biggest challenges facing marketers today, from the myth of cheap reach to the need for effectiveness-focused measurement. Vinny also reflects on taking the leap from agency to client-side leadership, shares advice on patience and curiosity, and explains why redefining partnerships will be key to the industry's future.

 00:30 – Meet Vinny Rinaldi
 01:04 – What Vinny Does at Hershey
 03:17 – How to Succeed in Modern Media
 07:31 – Big Challenges in Media Today
 09:49 – Solve Business Problems, Not Media Problems
 10:45 – Leadership Advice: Patience and Curiosity
 12:10 – Life Outside Media: Hockey Dreams
 13:28 – Rethinking Media Partnerships

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
You can find Vinny Rinaldi on LinkedIn:  https://www.linkedin.com/in/vinny-rinaldi-62953610/
Learn more about The Hershey Company: https://www.thehersheycompany.com

Want to stay ahead in media? Visit https://www.idcomms.com
Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms

How can you be an effective media director in a complex and fast-moving media industry? 

This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser. 

We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry. 

Finally, we discuss whether, in a world in which media will increasingly be bought in a biddable / auction process, large scale still matters to large advertisers or will they lose their competitive advantage?


Episode links:

Gerry D'Angelo LinkedIn

Gerry D'Angelo Twitter @gerrygdangelo

How Brands Grow by Byron Sharp

Interview with Gerry D'Angelo at Festival of Media - May 2017 - Media Transparency: Clean up the Supply Chain to Invest in Growth

Evan Shapiro, Owner and Media Cartographer at ESHAP, joins Tom this week to unpack his biggest insights, challenges, and advice for media teams in 2025.

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Links:
Follow Evan on LinkedIn:
https://www.linkedin.com/in/eshap-media-cartographer/ 

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Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.
Don’t forget to leave a review and follow us to stay updated with the latest episodes.
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🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 

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#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.


Because the best are short of time, our guests answer only 6 questions in 20 minutes


We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.


We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?


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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.


Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  


Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

Why would you want to be a marketer in 2020? #MediaSnack 155 by ID Comms

On this week’s #MediaSnack we continue the theme of Change from last week’s episode which you will recall that our word of the year is CHANGE and we considered this across three areas: Advertisers, Agencies and Accountability. On Episode 61 we dig into more questions, this time regarding how CHANGE will impact media agencies in 2017 - thanks again for all the great questions, we picked three which represent different perspectives: A network agency CEO, a Media Planner and a Media Publisher ---Question 1: (from a media agency CEO)“We are getting squeezed between demands for holding company returns and clients seeking lower and lower fees. The reality of transparency is that we go bankrupt, how do you see this new business model actually working?" ---Question 2: (from a Media Planner at an agency)"I'm a bit tired of the negativity and the bad headlines around media, I think we do good work for clients - how does this get resolved, where does it end?" ---Question 3: (from a major Media Publisher)"Who is going to change all this? For some publishers to survive the next few years, the media buying model needs to change to make sure that a fair amount income reaches us."

Never miss your #MediaSnack - subscribe for updates (and click the bell icon to get alerted to every new episode!)On this week's #MediaSnack we continue our look into the comparative advertising businesses of rivals Facebook and Amazon. Last years, viewers will remember we dissected both companies' advertising business and predicted that Amazon would overtake Facebook in 2020. We revisit this prediction and see if that has become more or less likely since November 2017 when we said: "Facebook had peaked". This week both companies reported their 2018 Q2 numbers.REMINDER! Please take part in "Making a Better Media Pitch" a research collaboration with ID Comms and 4As: https://aaaa.co1.qualtrics.com/jfe/form/SV_22YjpRbCBmTaGH3

 "Let your experts be the experts" is great leadership advice for managing agencies.

On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to support the new demand. Weeks and months of shifts that probably would have taken a few years....much more digital...we cannot go back to normal"

My guest for this episode is Marissa Lutz Tario, Director of Marketing IQ at VF Corporation which is the parent company for amazing footwear and apparel brands like VANS, Timberland, North Face, Supreme

Marissa has lead media operations for VF Corporation since 2015 and recently expanded that role to oversee a new initiative called Marketing IQ and she has a deep and broad view of the company's media activities.