#MediaSnack

This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean? 

Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together. 

But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them?

...and why didn't Ford buy Uber?

Meet "Mr. Marketing Innovation" Fred Shonenberg, the founder of VentureFuel, an innovative New York firm helping leading marketers to find and partner successfully with startups.

In this episode, we learn from Fred

Episode Links:

Fred Schonenberg on LinkedIn

VentureFuel Inc website

VentureFuel Insights on Twitter

Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out:

- who is in-housing?
- what scope are brands mostly in-housing?
- what works well and what has failed?
- are marketers satisfied with their in-housing progress?
- is it saving money or costing more?
- how do you measure the success of an in-house operation?


We also heard insights from ANA exec's Bill Duggan and Greg Wright about the recent report on in-housing by the Association of National Advertisers.


#MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love.

Be sure to follow us on LinkedIn for info on upcoming shows. 

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.IDComms.com/GROWTH

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Media is a marketing discipline, not a financial exercise: #MediaSnack 157 by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads Institute

Find out:
- What is Nandini's experience in the industry and what is she most proud of professionally?
- What she sees are the industry's biggest challenges and how we might address them?
- What does she do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Nandini here: linkedin.com/in/nandinijammi

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

Marketer? 
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

In this episode of #MediaSnack WINNERS, Tom Denford is joined by Greg Stuart, CEO of MMA Global and one of the most influential figures in modern marketing. Greg has led two of the industry’s biggest trade association turnarounds—the IAB and now MMA—growing revenues, expanding global influence, and reshaping how CMOs and marketers elevate their impact.

They explore the legacy-shaping initiatives Greg has spearheaded, from co-founding multi-touch attribution to writing the digital viewability standard, and why he believes marketers are still “destroying value at epic proportions” by executing media strategies poorly. Greg also opens up about the challenges facing CMOs today, the opportunities in AI, and why learning and applying new technologies is now the ultimate career differentiator.

Learn more about MMA Global: https://www.mmaglobal.com

Want to stay ahead in media? Visit https://www.idcomms.com

Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

231 views  Streamed live on Mar 25, 2022  In this episode of #MediaSnack, we are giving away our most valuable secrets yet again. This is a BIG one, something we share with CMOs frequently.

We will be giving you the 4 important questions in ANY agency pitch (creative, media, digital, PR, whatever). These questions get you right to the psychology of the Agency CEO and they tell the Advertiser CMO exactly how to secure the right relationships with the right agencies.

And, as always, we have tips to help you set the stage with clarity and transparency.

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#MediaForGrowth

#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies ensure they can truly track their media efforts, efficiency and effectiveness.Accountability is they argue the third pillar of the 2017 change agenda that could push media up the corporate ladder, improve its reputation and cement its power as a driver of business growth.Tom and David answer three questions about the challenges of accountability.Question 1 from a media director: We've been following pretty traditional audit-based tracking of our media spend. Does this still make sense? And if not, how do we make a transition to a different set of metrics for media?Tom and David argue that while the audit will always be important, it is not the only indicator of success. As a media director you need to make sure that your media investment is working as hard as possible, and the audit is only one element of that. A greater focus should be on making sure that planning and strategic thinking is held accountable, because traditional media auditing looks at the media buying performance of an agency when the real value comes with the smart thinking. This also holds the client to an account in terms of the briefing process and should ensure that you get the smartest thinking out of your agency. Other metrics include the compliance element of the contract - making sure that agencies are accountable for their work. Overall, they say, advertisers need to move away from price to a value discussion. If you will start looking at media as an investment for business growth you will be able to hold it to an account in terms of driving business outcome. Question 2 from an agency leader: Making a link between business success requires complex attribution modelling. If clients aren't willing to pay for this then it is difficult to demonstrate how much we are adding. Tom and David say that when you are working for a client where attribution model is possible (e.g. e-commerce business), that you can go down that road, because it is easy to track media performance. But if you are working with CPG or FMCG then business evaluating media performance is more difficult. Tom and David suggest that when clients are not willing to pay for attribution models it is the challenge is for the agency to change the conversation from price to value. Agencies can drive their clients the right way, make them more innovative and link media performance to the business outcomes. The best way to do it is to challenge the remuneration model - that gesture will help to open up a discussion with your client. Question 3 from a marketing professional: We are starting to lose trust in digital metrics. How do we change that?Advertisers have spent the last five years heavily investing in digital channels and now they are starting to lose faith in it. Tom and David argue that this going to be the greatest challenge of 2017 and it doesn’t just fall on vendors to sort it out even though they expect more vendors to discover discrepancy in their own metrics. The digital landscape needs to help marketers to simplify the complexity of digital measurement. There are so many things you can look at but at the same time it is hard to evaluate how these individual metrics affect business performance.Vendors need to convince marketers that digital is not just a measured activity but it is something that has an impact on business performance. Otherwise marketers will stop investing in it.

For 15 minutes, stand in the shoes of one of the world's most influential media directors, Ron Amram who leads global media at Mars Inc.

Ron is such a considered and articulate practitioner of the role of Media Director, previously with Heineken and Sprint Mobile. He is very candid about his job and some of its challenges, plus he shares how the Mars company positions media in driving company growth.

"My job is to build a center of excellence and drive our capability forward really three to five years into the future"

At Mars Ron and his teams talk about "Progress over Perfection" and he explains you have to learn and iterate at speed. "The job is never complete and you will never be perfect. Make the hypothesis and go fail, move forward, learn and do it again. If you're measuring, if you're improving that's progress and it's better than not doing anything at all...so for us Progress over Perfection is the real leadership and you go from there".


Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this episode is Ron Amram, Senior Director, Global Media at Mars Incorporated.
https://www.linkedin.com/in/ronamram/