#MediaSnack

 "Let your experts be the experts" is great leadership advice for managing agencies.

On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to support the new demand. Weeks and months of shifts that probably would have taken a few years....much more digital...we cannot go back to normal"

My guest for this episode is Marissa Lutz Tario, Director of Marketing IQ at VF Corporation which is the parent company for amazing footwear and apparel brands like VANS, Timberland, North Face, Supreme

Marissa has lead media operations for VF Corporation since 2015 and recently expanded that role to oversee a new initiative called Marketing IQ and she has a deep and broad view of the company's media activities. 

A candid conversation with WFA's Robert Rakowitz. Rob leads the Global Alliance for Responsible Media (GARM) - a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to start working together to address consumer safety and societal health in ad-supported digital media. In this role, Rob is one part community builder-leader and one part catalyst-matchmaker. Rob helps identify existing best practices and align industry leaders in creating new solutions to address this challenge through “uncommon collaboration.”

The Global Alliance for Responsible Media was formed to identify specific collaborative actions, processes and protocols for protecting consumers and brands from safety issues. Alliance members will work collaboratively to identify actions that will better protect consumers online, working towards a media environment where hate speech, bullying and disinformation is challenged, where personal data is protected, and used responsibly when given, and where everyone is, especially children, better protected online. Alliance members acknowledge their collective power to significantly improve the health of the media ecosystem.

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

Because the best are short of time, our guests answer only 6 questions in 20 minutes

We get to learn what is behind their success, what it takes to make change in the industry, and what the rest of us can learn from that experience.

We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  

From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape?

What will happen in the FBI investigations into US media practices?

How can we repair trust in the advertising ecosystem?

Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New York. A lawyer for four decades, Doug has also been General Counsel to the Association of National Advertisers (ANA) for the last 20 years.

In this wide-ranging interview, Doug shares his expertise and experience gained from having been in the rooms where major deals between marketers, agencies and publishers have been built.

We also discuss Doug's new techno-thriller novel 'Dark Data: Control, Alt, Delete'



Episode Links:

Doug Wood LinkedIn

Doug Wood Twitter

ReedSmith Twitter

ANA contract adoption research

'The Selfish Ledger' on YouTube

Dark Data: Control, Alt, Delete by Douglas J Wood

"I think we massively overcomplicate things and I don't actually think we need that much data"

Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack Meets

Is relevance more important than personalization?

Are agencies managing decline?

And what exactly is the 'Interim of Things'?

Some of the areas we explore in this fascinating interview with one of the industry's most relentless and provocative thinkers.

Tom gives his tips for marketers hoping to manage change for the year ahead, and we also learn where one of the industry's most inspiring thinkers goes to for his own inspiration. Spoiler, it is not Forbes.


#MediaSnack Meets


Episode Links:

Tom Goodwin Twitter

Tom Goodwin LinkedIn

Zenith Media

'Digital Darwinism' by Tom Goodwin

Rory Sutherland Twitter

Scott Galloway Twitter

Maria Konnikova Twitter

Derek Thompson Twitter

Seth Godin Twitter

Faris Yakob Twitter

What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year? 

Jeremy King, CEO of The Festival of Media shares the months of planning that go into each of their Festival events. If there's one person that sees the macro changes in the industry so closely each year it is Jeremy. 

Learn why Jeremy has been such a passionate advocate for inclusion and diversity in the industry and the role that the Festival has played in raising that agenda onto conference stages around the world and inspiring the whole media industry to make change. 

Episode Links:

Festival of Media website
http://www.festivalofmedia.com/global/

Festival of Media twitter
https://twitter.com/FestivalOfMedia

Jeremy King twitter
https://twitter.com/jeremyking05

Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out).

This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud. 

Dr. Augustine Fou is a leading ad fraud researcher and one of the most widely published and quoted authorities in the space. 

We get back to basics to learn:

• Who are the bad guys?
• Where does all the money go?
• How big is the problem really, who should we believe?
• If you get rid of fraud do media prices go up?
• How can you work directly with publishers?
• How does ad fraud actually work in technology?
• How can you use Google, facebook and YouTube more effectively to cut fraud?
• What should you be asking your media agencies to do to help?

Episode Links

Dr. Fou LinkedIn

Dr. Fou Twitter

Dr. Fou SlideShare

Dr. Fou's Report on Ad Fraud and Cyber crime

The most important thing for successful marketers to grow is by being BRAVE, says Gemma Greaves in this wide-ranging interview in New York.

She has expanded The Marketing Society around the world and recruited some of the world's best CMO's as leadership.

We find out what motivates her, where does she find her inspiration and mentors?

Episode links:

The Marketing Society website
https://www.marketingsociety.com/

The Marketing Society twitter
https://twitter.com/themarketingsoc

Gemma Greaves twitter
https://twitter.com/gemmahgreaves