#MediaSnack

What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it? 

Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence. 

Learn how Shailin accidentally got into the ad fraud business, creating sites and selling counterfeit traffic to advertisers. He then realized his calling was to switch the good side and created a company to advise advertisers on how to minimize their risks to fraud. 




Episode Links:

Method Media Intelligence website
https://www.methodmi.com/about/

Method Media Intelligence twitter
https://twitter.com/method_mi

Shailin Dhar twitter
https://twitter.com/ShailinDhar

Bad Men by Bob Hoffman (Amazon)

https://www.amazon.com/BadMen-Advertising-Minor-Annoyance-Menace/dp/0999230700 

The Attention Merchants by Tim Wu (Amazon)

https://www.amazon.com/Attention-Merchants-Struggle-Inside-Heads/dp/1782394850 

Thinking Systems by Donella Meadows (Amazon)

https://www.amazon.com/Thinking-Systems-Donella-H-Meadows/dp/1603580557 

The Donella Meadows Project - Academy for Systems Change (link)

http://donellameadows.org/archives/leverage-points-places-to-intervene-in-a-system/ 

How can you be an effective media director in a complex and fast-moving media industry? 

This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser. 

We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry. 

• What does a Global Media Director do?
• How ad fraud is still a major concern for advertisers
• You should treat a media budget like your own money
• How to manage internal stakeholders and improve their knowledge of media
• The importance of defining your company's operating model for media within the marketing organization
• The challenges and opportunities that come with corporations placing increased scrutiny on how media dollars are invested
• How marketers are approaching the threat of 'direct to consumer' brands
• What are the skills that make a good modern media director?
• Gerry's approach to the trend for in-housing

Finally, we discuss whether, in a world in which media will increasingly be bought in a biddable / auction process, large scale still matters to large advertisers or will they lose their competitive advantage?


Episode links:

Gerry D'Angelo LinkedIn

Gerry D'Angelo Twitter @gerrygdangelo

How Brands Grow by Byron Sharp

Interview with Gerry D'Angelo at Festival of Media - May 2017 - Media Transparency: Clean up the Supply Chain to Invest in Growth

This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean? 

Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together. 

But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them?

...and why didn't Ford buy Uber?

Meet "Mr. Marketing Innovation" Fred Shonenberg, the founder of VentureFuel, an innovative New York firm helping leading marketers to find and partner successfully with startups.

In this episode, we learn from Fred

• How can you filter out the best startups to partner with brands, with over 2 million startups to consider?
• What makes a strong startup partnership with a brand?
• When to partner and when to acquire a startup?
• How do you start on an innovation track?

Episode Links:

Fred Schonenberg on LinkedIn

VentureFuel Inc website

VentureFuel Insights on Twitter