#MediaSnack

On this week’s #MediaSnack David is joined by ID Comms Clients Services Director Carly Bedford to look at the way media is changing. The big news of the week is that Danish AI media agency Blackwood 7 is coming to London and partnering with the7starts, another independent media agency with a good reputation. Blackwood 7 was launched in Denmark in 2013, and now successfully operates in Germany and the US and manages approximately €400m of client billings. The agency claims 25%-50% improvement in media effectiveness and absolute transparency to their clients. David and Carly argue that new businesses disrupting the media landscape are a great thing for advertisers, offering more choice in terms of how they invest and how they track and deliver media plans.Next, they reflect on this year’s pitches and the prospects for 2017, focusing on the three key questions that clients are asking. These were:- How to future-proof my business and my relationships with my media agency? - What are the key areas my contract that I need to tighten up?- How do we as an organisation (client side) continue to keep media high on the corporate agenda?

My guest for this episode is Marla Skiko, Global Head of Media at Ford.

"The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a hardware story"

This is a really fun episode. Marla has a fantastic perspective of the media industry, having worked in senior roles both within leading agencies and now with a leading global advertiser. Marla is one of the most articulate media leaders I have met and her energy and passion for media is truly infectious. 

"Hands down the best thing about media is the people who are in media. We care about doing great work and we care for each other"

In this episode, Marla shares her experiences leading the media team at Ford, which extends beyond advertising and considers the impact of connected vehicles and how that can transform customer relationships and how people buy and use cars. 

Never miss your #MediaSnack - subscribe for updates every Friday On this week's #MediaSnack we look at the sudden wave of CEOs departing UK media agencies, 4 big names in one week left their respective media leadership positions. All 4 of the stories seemed to be exclusives to the team at Campaign, links below. What's causing this rush to depart/escape/fire [delete as appropriate]? There may be something in the water, its a good time of year for change of leadership as it allows new blood to impact the next calendar year's planning. But why are the rates of churn amongst agency CEO's increasing and why are the average tenures of agency CEOs decreasing in both London and New York? We consider what is it that makes the media agency CEO job so tough these days and what kinds of skills might be required of the future media agency leadership. 'Its Time For a Change of the Guard at Media Agencies' (Oct 2016)https://blog.idcomms.com/its-time-for-a-changing-of-the-guard-at-media-agenciesOn this week's Good Week/Bad Week we think that its a good week for the UK media industry (despite the leadership losses) as two of the UK's major advertisers launch reviews of their media activity: The UK Government's £150m media investment (currently with Dentsu Aegis in the UK) and SKY's £400m media investment (currently with Mediacom in the UK) will stress test agency capability in Q1 2018, just in time for new agency to prove their mettle. Both pitches have been launched with clear messages of change and demanding greater accountability from media agencies. Further reading:The media agency exodus and an absence of industry leadership by Gideon Spanierhttp://www.campaignlive.co.uk/article/media-agency-exodus-absence-industry-leadership/1447328Media Agencies Facing Leadership Crisis by Seb Josephhttps://digiday.com/media/media-agencies-facing-leadership-crisis/Tracy De Groose from CEO of Dentsu Aegis Networkhttp://www.campaignlive.co.uk/article/tracy-de-groose-step-down-dentsu-aegis-network-uk-ceo/1446922Paul Frampton CEO of Havas Media http://www.campaignlive.co.uk/article/paul-frampton-leave-havas-media-group/1447177Pippa Glucklich, CEO of Starcom http://www.campaignlive.co.uk/article/glucklich-steps-down-starcom-uk-ceo/1446692Nikki Mendonca, CEO OMD http://www.campaignlive.co.uk/article/accenture-hires-omd-emea-boss-mendonca-global-role/1446892Good Week:UK Government Media Reviewhttp://www.campaignlive.com/article/government-launch-140m-media-buying-review-with-transparency-heart/1446551http://www.campaignlive.co.uk/article/building-media-partnership-future/1446546SKY Media Reviewhttp://www.campaignlive.co.uk/article/sky-calls-400m-media-review/1447794Bad Week:http://adage.com/article/media/ana-pulls-ad-mistakenly-landed-breitbart/310867/Question of the Week:

#MediaSnack Ep. 135: The DoJ Subpoenas US Media Agencies by ID Comms

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

Three tips on how to write the best agency pitch brief.

If you are an advertiser planning an agency pitch, or an agency receiving pitch briefs you’ll appreciate how important it is to get the pitch brief right.

At ID Comms we believe the pitch process should be transparent and the advertiser should provide the clearest brief they can, to direct the competing agencies.

It can make the difference between a great agency relationship and a bad experience. Reputations are on the line.

On this episode of #MediaSnack we unpack what are the main components of an agency pitch brief and give you THREE TIPS to make your pitch brief amazing. 

My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

My guest for this episode is Tom Kuhn, Vice President of Marketing at PGA Tour.

Tom Kuhn: https://www.linkedin.com/in/tomwkuhn/

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

My guest for this episode is Marla Skiko, Global Head of Media at Ford.

"The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a hardware story"

This is a really fun episode. Marla has a fantastic perspective of the media industry, having worked in senior roles both within leading agencies and now with a leading global advertiser. Marla is one of the most articulate media leaders I have met and her energy and passion for media is truly infectious. 

"Hands down the best thing about media is the people who are in media. We care about doing great work and we care for each other"

In this episode, Marla shares her experiences leading the media team at Ford, which extends beyond advertising and considers the impact of connected vehicles and how that can transform customer relationships and how people buy and use cars. 

My guest for this episode is John Coyne, VP Brand Creative and Media at Intel.

John Coyne: https://www.linkedin.com/in/coynejohn/

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Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.