Medical Practice Trends

Steve Woodruff (The King of Clarity) provides expert advice for doctors and practice administrators on how to improve their communication skills.

Whether you're a doctor trying explaining complex health problems to a patient, or a manager trying to get employee alignment around patient satisfaction, Steve gives tips and tricks you can use to take your communication to the next level.

ClarityFuel.com

Steve on LinkedIn

Steve's Book, Clarity Wins

Building a StoryBrand

How to win online in 2020 - 3 tips for medical practices.

In this episode, we look at three ways to improve your medical practice marketing online.

We discuss:

- Websites (What makes a great one)

- Google My Business listings (Plus tips to make sure patients discover you)

- How to leverage underpriced advertising to build your practice or increase its profitability.

As heard on this episode:

Let's Encrypt (Free Security Certificates)

How to tell if your website is secure

Independence Digital (Websites, Local SEO, Social Media, Reputation Management for Medical Practices)

Do you need a physician liaison? What makes a good physician liaison? How do you get past the front desk? How should a doctor engage a referring office? Kelley Knott answers these questions and more on this week's podcast.

Kelley Knott is the CEO of a healthcare marketing agency, Intrepy Healthcare Marketing. She is a highly experienced physician liaison and has a background in consulting medical practices and health systems on how to build new patient referrals and create digital marketing strategies. She developed the first of its kind online physician liaison training platform, Physician Liaison University™. It is designed to help physician liaisons become more effective at driving new referrals and streamlining training for hospitals and private practices.

As heard in this episode:

https://intrepy.com/

https://kelleyknott.com/

https://kelleyknott.com/healthcare-marketing-podcast/

Social Media:

https://www.linkedin.com/in/kdknott

https://twitter.com/kelleyknott

https://www.facebook.com/KelleyKnottPLU/

Eli Schwartz teaches us how to 'think like a user' to improve SEO.

Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs - including leading the global SEO team at SurveyMonkey as the director of growth and SEO.

As heard on this episode:

• EliSchwartz.co
• Eli Schwartz on LinkedIn

More at: Medical Practice Trends

Brought to you by: Independence Digital - Medical Practice Marketing

Dr. Sibert's article "Keep insulting doctors, and good luck finding a physician in 10 years" has been viewed and shared over 300,000 times in the last 2 weeks. She explains what motivated her to write it and what solutions there may be.

As heard on this episode:

• A Penned Point (Dr. Sibert's Blog)
• Keep Insulting Doctors... (Original Article)
• California Society of Anesthesiologists
• KevinMD.com

More at: Medical Practice Trends

Brought to you by: Independence Digital - Medical Practice Marketing

The Medical Practice Trends Podcast gets a new host in 2020. New host Brian Dooley is joined by the previous host Peter J. Polack, MD.

As heard on this episode:

• Medical Practice Marketing on Facebook
• Ways to Enhance a Physician Profile for Better Engagement
• The Ultimate Ophthalmic Marketing Guide, by Peter J. Polack
• Feedback/Show Ideas: Contact

More at: Medical Practice Trends

Brought to you by: Independence Digital - Medical Practice Marketing

Brent R. Tilson, author of the best-selling book "Go Slow to Grow Fast," explains his Quad 4 Methodology and why employees are the most-overlooked part of the equation when it comes to business success. This issue (31:54):

• The genesis and the importance of the LifeLine graph for a business
• How you can tell whether you are in the Drama Zone or the Driving Zone
• How do you know if your business is growing too fast?
• Why morale is an important symptom of a major problem
• Why Revenue Per Employee (RPE) is such a critical metric
• The Four Stages of Competence and its relationship to the Quad 4 Methodology
• What is the significance of the Power of 10 to 1?
• Effectiveness vs Efficiency
• What are guidelines for making your people more effective?
• What is the definition of a high-performing company and how can you get there?

Nathaniel Arana of NGA Healthcare explains the nuances of payer rate negotiations and some of the pitfalls physicians face when trying to go it alone. This issue (23:38):

• Overview of the decline and stagnation in payer reimbursement over the last decade
• How most providers tend to accept the rates and the difficulty in negotiating
• How a provider can attempt to negotiate rates on their own and the pitfalls of doing it on your own
• The types of leverage providers have and what goes into a value proposition
• The importance of negotiating based on the right 'fee schedule' (for example, negotiating on the Medicare fee schedule versus the payer fee schedule)
• How rate negotiations can make the difference between keeping a practice open and having to consolidate with a provider group

Gabby Rolette of Specialty Answering Service (SAS) explains some of the ways that outsourcing your call center can not only be cost-effective but may also improve your bottom line. This issue (11:33):

• how 24/7 call center availability can increase your business
• advanced call center features including language translation
• integrating call center functions with your practice's website
• how new mobile apps can enhance your call center's capabilities
• leveraging a call center for improved customer service and basic trouble shooting

Tristan White, Founder and CEO of The Physio Co and author of "Culture is Everything" shares his entrepreneurial journey in creating a healthcare business ranked #1 on Australia's 50 Best Places to Work and the importance of developing a strong culture in your business. This issue (23:40):

• The 4 key foundations of a world-class culture
• The importance of hiring the right people to help build your desired culture
• Leading people: the best ways to motivate your team
• How a culture-based business can free you from feeling "stuck"
• 5 questions to ask to ensure you're hiring the right people for your desired culture
• "To The Point": Tristan's tried-and-true system for celebrating successes as a team

Get Tristan White's book "Culture is Everything"