Medical Practice Trends

Mike Meikle, CEO of SecureHIM, gets up caught up on the latest in cyber legislation include reforms in HIPAA and the new California Consumer Privacy Act, and their impact on healthcare providers. This issue (9:01):

• Background on HIPAA
• What effect we will see from changes to the HIPAA Privacy Rule?
• Will this make it easier to coordinate delivery of value-based care?
• Details about the California Consumer Privacy Act
• What do healthcare providers need to know and do about this law?

Daniel Medrano, CEO of DND, presents the DND, a hand-held diabetic neuropathy device for in-office evaluation. This issue (10:42): - What is the Diabetic Neuropathy Device? - What objective measurements are provided? - Why its numerical output is superior to the qualitative output of other devices - How does the DND best fit in your practice?

Brian Dooley, Founder of Independence Digital, advises medical practices how to market with Facebook without running afoul of their terms of service This issue (18:50)

• What you can't advertise on Facebook as
• Ad copy do's and don'ts
• Finding you audience
• How tracking pixels work
• Using lookalike audiences
• Measuring, converting, optimizing

Mike Meikle, CEO of SecureHIM, discusses the FCC's $100 Million Connected Care Pilot Program for Telehealth, what it is and who it is for. This Issue (7:58): - what have been telehealth's historic challenges? - what is the reasoning behind the pilot program? - what has been the effectiveness of telehealth? - what comes after the pilot program?

Brian Dooley, Founder of Independence Digital, explains how enhancing your physician profile can improve patient engagement by creating a personal connection This issue (15:39)

• how to create a personal connection
• the importance of using professional level photos
• the proper listing of training and awards
• the proper way to list contact info
• why you should always have a call-to-action

William Davis MD, author of the NY Times bestseller "Wheat Belly" discusses his latest book "Undoctored - Why Healthcare Has Failed You and How You Can Become Smarter Than Your Doctor". Dr. Davis shares his years of first-hand treatment of patients with cardiac disease and diabetes and how elimination of grains and sugars has reduced and in many cases reversed disease.

This issue (44:18):

• how "Wheat Belly" came to be
• the dirty little secret of how diabetes is treated by physicians
• the myths around cholesterol
• why there is no such thing as a health grain
• the unrecognized importance of Vitamin D
• the tragic story of Premarin estrogen replacement therapy
• why organizations such as the ADA and AHA have a serious conflict of interest
• how mistaken recommendations to cut sodium intake have led to a resurgence of goiters
• misperceptions regarding calcium supplementations and osteoporosis
• new research in gut biome health and its potential impact on healthcare
• some Undoctored protocols to get you started

Resources mentioned:

Undoctored Facebook

Undoctored Blog

Wheat Belly Book

Wheat Belly blog Wheat Belly Facebook Wheat Belly 10-Day Detox book

Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with guest Dr Josh Brown about a new and complete program for physicians to treat patients in-office with osteoarthritis using visco-supplementation. This issue (12:32)

• which patients are candidates for this program?
• what does the treatment protocol consist of?
• what have been the results so far?
• what has been the response from insurance carriers?
• what impact does the program potentially have on your practice?

Brian Dooley, Founder of Independence Digital, describes his Know, Like & Trust strategy for improving relationships with patients. This issue (18:50):

• What is the Know, Life & Trust strategy?
• Utilizing search engine marketing to increase exposure
• Why a content marketing strategy trumps SEO tricks
• The importance of Google My Business for local marketing
• Personalizing your doctor profile
• Tips for building trust through reputation and reviews

Brian Dooley, Founder of Independence Digital, discusses how becoming an authority can help you attract the right kind of patients to your medical practice. This issue (15:29):

• How to become an authority
• One of the biggest mistakes made when producing content
• Dominating subject matter you want to be known for
• How to use hyper-targeted marketing
• Basics of Facebook marketing tactics

Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with Dr Boris Golosarsky, the inventor of a novel device for in-office testing for diabetic neuropathy. This issue (17:45):

• Introducing a new device for more effectively measuring patients' nerve health
• How to incorporate the testing in primary care or podiatry practices
• Understand the clinical implications of early and objective assessment of neuropathy
• Determine the suitability of the device for your practice