Medical Practice Trends

Madeleine Silva, CEO of Freedom Switch talks about the Empowered Patient Journey and how physicians can leverage it to market their practices. This issue (23:51):

• What is digital disruption and how is it affecting physicians?
• What are some causes of physician burnout?
• What is the Empowered Patient Journey?
• Why the way physicians usually introduce themselves to patients may actually be turning them off
• What are some ways that physicians can best utilize social media to attract their dream patients?

For more information, please visit Freedomswitch.com/practicetrends

M. Ryan Williams, CEO of ProcessPlan, describes the benefits of transitioning your practice to a process-driven one including improved efficiency, discovering bottlenecks, and enhanced employee on-boarding and on-going training and how to decide on what tools can best help you make that transition.

This issue (25:26):

- What is a Process?

- What does it mean to be process-driven?

- What are some pitfalls businesses have experienced because of a lack of process documentation?

- What are the three hardest things to overcome when shifting into a process-centric management perspective?

- What are some things to look for in process capturing software?

Mike Meikle, CEO of SecureHIM, introduces us to the Clarifying Lawful Overseas Use of Data (CLOUD) Act, part of the recently signed Omnibus Act of 2018 and its potential effects on US companies and healthcare providers. This issue (8:03): - What is the CLOUD Act? - Who was promoting it and how did it end up in the Omnibus legislation? - What are the pros and cons of the CLOUD Act? - Should US healthcare providers be concerned?

Michael Berg, CEO of Ancillary Medical Solutions and Vivien Hudson, pharmacist and Marketing Manager at Ancillary Medical Solutions discuss a variety of ancillary services that can help physicians boost their composite scores for MACRA and MIPS. This issue (8:56):

• Understand how ancillary services can help doctors with MACRA and MIPS
• What the top 5 ancillary services are to help physicians meet their scoring
• How to build value with these programs for their practice and patients

Mike Meikle, CEO of SecureHIM, discussed the top security concerns in healthcare today and why mobile is an especially significant vulnerability for medical practices. This issue (10:23): - What are the big three concerns in healthcare security? - Why is mobile especially a problem? - How is ransomware affecting healthcare? - What are some things the medical practices can do to mitigate the risks?

Chris Plance, Founder and CEO of Veris Foundation explains blockchain technology and its potential applications in healthcare. Veris Foundation is a non-profit corporation focused on directly connecting payers with providers using blockchain with the goal of lowering healthcare costs for patients. Key Takeaways You Don't Want to Miss:

• What is blockchain technology?
• What is the relationship between blockchain and cryptocurrencies?
• What are the benefits of blockchain transactional systems compared to traditional ones?
• Who will regulate these emerging technologies?
• How are more restrictive countries such as China dealing with blockchain?
• What is Veris Foundation and what is its business model?

Mike Meikle, CEO of SecureHIM, presents the latest in cybersecurity breaches including Spectre and Meltdown, Equifax, Financial Industry ransomware, and healthcare exposure.

Key Takeaways You Don't Want to Miss:

• Why fixing Spectre and Meltdown issues may worsen vulnerabilities
• Recent cybersecurity breaches outside of healthcare and their relevance
• Latest on the Equifax breach
• Some notable breaches in the financial industry
• Potential exposures in healthcare

Darren Shaw, President and Founder of Whitespark, an Edmonton-based firm specializing in search engine optimization, gives advice on how physicians and medical practices should optimize their online reviews, citations, and directory listings to improve their search engine ranking.

This issue (27:10)

• What exactly is SEO?
• What questions should you ask a potential digital marketing agency?
• What is the best way to ask for a review?
• What is the ideal strategy for managing listings as a practice and a physician?
• What do most practices get wrong when they manage their doctor listings?
• What are the top medical practice listings sites?

Mike Meikle, CEO of SecureHIM, discussed the new European Union General Data Protection Regulations (GDPR) and how they can potentially impact healthcare here in the U.S. This issue (8:56):

• What is the EU GDPR?
• Why should medical practices and healthcare entities in the US care about them?
• For those entities that are potentially impacted, what can they do to prepare?

For more information, contact Mike Meikle at www.securehim.com or www.mikemeikle.com

Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing physician and practice reviews and reputation based on the Moneyball system. This issue (32:00): - How reviews and reputation work together - Why simply soliciting patient reviews may work against you - Some pitfalls to avoid when it comes to review 'systems' and apps For more information, contact Becky Smith at [email protected]