Medical Practice Trends

Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with John Armstrong of Evoke Neuroscience regarding in-office neuroscience testing of cognitive disorders in the primary care setting. This issue (12:36):

• How using brain mapping biomarkers can be used in the primary care setting
• How to determine the impact of stress, pain and nutritional deficiencies on cognitive function
• How early detection can change the course of a patient's condition in concussion and cognitive decline

Chris Johnson, Cybersecurity Compliance Strategist at onShore Security, discusses the threats that ransomware incidents pose to medical practices and other healthcare entities and how they can protect themselves. This issue (21:35): - What is the difference between spyware, malware, and ransomware? - Why a little planning around disaster recovery could avert a major catastrophe - What effect cybercurrencies have had on ransomware incidents - A case study in what to do and what not to do For more information, contact Chris Johnson at [email protected]

Mike Meikle, CEO of SecureHIM, discusses the ins and outs of telehealth and remote patient monitoring (RPM) Medicare reimbursement and whether it makes sense for your practice to consider them in the light of MACRA and MIPS. This issue (10:52):

• What is Telehealth and Remote Patient Monitoring?
• Has Medicare changed the way it reimburses it?
• How do these fit into MACRA and MIPS?
• Where is it most effective and which specialties are most likely to benefit?

For more information, contact Mike Meikle at www.mikemeikle.com

Mike Meikle, CEO of SecureHIM, brings us up to date on the latest cybersecurity threat Spectre which can potentially impact any computer or mobile device that uses common Intel chips. This issue (9:39):

• What is Spectre and how did it start?
• Who has been impacted?
• Can this be mitigated with anti-virus software?
• What impact might this have on healthcare and medical devices?

For further information, contact Mike Meikle at www.mikemeikle.com

Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, talks about the difference between reputation and reviews and how to ethically improve your doctor and practice online reviews. This issue (24:23)

• Online reviews vs reputation: what's the difference?
• Why you should avoid those review widgets placed on your website
• What are some ways to encourage 5-star reviews?
• What can you do about bad reviews when the service won't remove them?
• Is there a way to know if a bad review is coming?
• What to look for when comparing online review services

Michael Berg and Viv Hudson of Ancillary Medical Solutions speak with guest Dr. Michelle Alex, DPM, President and Founder of Conduct Clinical Trials about the benefits of participating in clinical research trials. This issue (7:20)

• why only about 15% of physicians participate in clinical research
• what physicians who do participate in clinical studies say they about being involved in research trials
• how much the typical physician could expect to earn in revenue by incorporating clinical research into their practice

Click Here to read about a Free Trial of Emedikon's Reputation Marketing System

Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, introduces the concept of the Golden Triangle for medical practice marketing: Reputation, Reviews, and Referrals. This issue (18:44)

• Why you should allocate marketing dollars instead of budgeting them
• How a marketing portfolio is like an investment portfolio
• What are the 3 core marketing strategies?
• Google's ZMOT and why you should know what it means
• What most digital marketing agencies get wrong about this
• 5 action items for the Golden Triangle

Matt Coffy, CEO of Customer Bloom, demonstrates his patient engines model for social media marketing for medical practices and offers advice on how to effectively leverage social media to increase new patients.

This issue (47:03):

• How to properly utilize social media for your practice marketing
• Constructing an effective offer
• Multichannel digital marketing tips
• Integrating your marketing efforts with your website

Viv Hudson and Mike Berg of Ancillary Medical Solutions speak with Jordan Jozwick, VP of Sales and Network Marketing for Catalyst, about the benefits of incorporating Regenerative Medicine into your medical practice. This issue (13:52):

• How Regenerative Medicine empowers physicians with new options to manage and treat chronic conditions
• Why the market trend for Regenerative Medicine is positive
• How Regenerative Medicine avoids the insurance-driven pay model.

Mike Meikle, CEO of SecureHIM, describes the MACRA program and what it means for medical practices This issue (8:52)

• MACRA and the transition to value-based reimbursement
• How should doctors prepare for MACRA?
• How does privacy and security tie into MACRA?
• Are there tools available to help doctors report their data to meet 2017 goals?