On today’s episode of MedShark Insider, Bill Fukui is joined by Josh Combe, Healthcare Sales Manager at Podium, to discuss how medical practices are leveraging chats and messaging tools to boost sales. Bill and Josh explain the significance of website messages and chats in lead conversion and lead generation. Josh and Bill also discuss how different types of digital communications on websites impact lead generation during peak times of user traffic, such as after office hours. Josh and Bill talk about how practices are utilizing text messaging for recall, appointment reminders and maintaining existing relationships with patients. Josh shares his experience with the Podium platform and how it is helping medical practices maximize their marketing practices.

Bill speaks with Greg Tice, the managing director of the Seattle Study Club. The two discuss the importance of group dynamics and how crucial they are for learning in the medical field. Greg speaks about the Seattle Study Club’s curriculum and how interactive, collaborative learning is the best way to improve lesson retention. The two mention their experiences in the medical field and how lectures alone may be ineffective in the learning process.

Topics include the importance of teaching leadership, branding, defining profit and transforming a medical practice into a business. This episode helps explain trust’s role in the medical learning process and why it is crucial to look beyond a practitioner’s existing knowledge for practice growth. With a proper willingness to grow and learn from those around you, Bill and Greg agree that medical practitioners can skyrocket their practice potential.

Join Bill as he sits down with Kimberly Hall, a seasoned professional in the field of medical aesthetics. Kimberly speaks on her career in the medical field and how she has always been motivated by helping people; moving from private practice to medical aesthetics after a life-changing incident on the job. Kimberly speaks on a few of the most common mistakes when it comes to generating leads for aesthetics patients. The number one issue, Kimberly explains, is undervaluing the importance of having a marketing partner. Bill and Kimberly also discuss the profitability of loyalty programs and the importance of keeping track of patient retention. Kimberly and Bill also explain the process of launching a new product within your practice, and Kimberly gives her biggest pieces of advice for those in the medical field during the COVID-19 pandemic.

Bill Fukui, the Vice President of MedShark Digital sits down with a long-time veteran of the health industry, Candace Crowe, the founder of Candace Crowe Design. In this episode of MedShark Insider, Bill and Candace discuss using a planning guide to create the best marketing and branding strategies for plastic surgeons. Candace also addressed the importance of forming relationships with patients and employees as well as maintaining existing relationships. In addition to implementing simple marketing strategies, forms of passion, kindness, and appreciation can take a plastic surgeon a long way.

Listen in as Bill and Jen dive into harnessing the power of video marketing in the medical marketing industry. 

Bill Fukui sits down with Dylan Kemna to talk about mistakes that cost practices conversions and how to avoid those.

Learn how to up the medical industry intake game.