Join Bill as he sits down with Kimberly Hall, a seasoned professional in the field of medical aesthetics. Kimberly speaks on her career in the medical field and how she has always been motivated by helping people; moving from private practice to medical aesthetics after a life-changing incident on the job. Kimberly speaks on a few of the most common mistakes when it comes to generating leads for aesthetics patients. The number one issue, Kimberly explains, is undervaluing the importance of having a marketing partner. Bill and Kimberly also discuss the profitability of loyalty programs and the importance of keeping track of patient retention. Kimberly and Bill also explain the process of launching a new product within your practice, and Kimberly gives her biggest pieces of advice for those in the medical field during the COVID-19 pandemic.

Bill Fukui, the Vice President of MedShark Digital sits down with a long-time veteran of the health industry, Candace Crowe, the founder of Candace Crowe Design. In this episode of MedShark Insider, Bill and Candace discuss using a planning guide to create the best marketing and branding strategies for plastic surgeons. Candace also addressed the importance of forming relationships with patients and employees as well as maintaining existing relationships. In addition to implementing simple marketing strategies, forms of passion, kindness, and appreciation can take a plastic surgeon a long way.

Listen in as Bill and Jen dive into harnessing the power of video marketing in the medical marketing industry. 

Bill Fukui sits down with Dylan Kemna to talk about mistakes that cost practices conversions and how to avoid those.

Learn how to up the medical industry intake game. 

Seth Price of BluShark Digital and Bill Fukui of MedShark Digital talk all things SEO and digital.