In this episode of Medtech Madness, Dr. April demystifies one of the most critical building blocks of medical device reimbursement — coding.

Whether you’re launching a novel implantable, a software-based diagnostic, or a breakthrough wearable, you need to speak the language of the healthcare system — and that language starts with codes.

You'll learn:

• The difference between CPT, HCPCS, and ICD codes — and what each one is used for
• How codes connect your innovation to payment, adoption, and clinical workflow
• Why a brilliant product can still fail if the right code doesn’t exist
• When and how to start thinking about coding in your development timeline

This episode gives you the foundational knowledge every medtech innovator needs to navigate market access — and avoid costly surprises when it’s time to scale.

💡 Learn more about TTi Health Research & Economics at www.tti-research.com

In this episode of Medtech Madness, Dr. April unpacks the stakeholder that too many innovators overlook — the payer.

Whether you're building breakthrough devices or reimagining diagnostics, understanding how payers think is essential to getting paid, getting adopted, and scaling real-world impact.

You'll learn:

• How the U.S. payer system is structured (and why it’s not one-size-fits-all)
• What drives payer decision-making beyond clinical data
• The difference between coverage, coding, and payment — and why it matters
• Strategic timing for engaging with payers in your development process

This isn’t just theory. It’s the method behind the madness of getting your medtech innovation off the shelf and into practice.

💡 Learn more about TTi Health Research & Economics at www.tti-research.com