Category: Business Coaching
Website: https://ubequity.co.za
Location: South Africa
When a former travel agent chasing her dream of a nail studio couldn't crack R25,000 a month, she asked business coach SJ Pretorius for help. Six weeks later she'd hit R125,000, moved into her own salon, and hired two staff. That story frames this episode of Meet My Business, where SJ shares what actually moves an entrepreneur from stuck to strategic motion.
A self-described South African from the platteland who cut his teeth running international projects for the likes of Morgan Stanley and Delta Airlines, SJ returned home with a different view of business. He's spent 24 years coaching entrepreneurs — not by doing the work for them, but by teaching them the mechanics: the five profit drivers, the real difference between marketing and sales, and how to work on the business rather than being trapped inside it.
In this conversation he unpacks his three-months-six-months-nine-months coaching rhythm, the business health assessment behind it, the books that shaped his thinking, and "flash coaching" — solving one pressing business issue in twenty focused minutes. It's a candid, practical listen for any owner who has hit a glass ceiling and wants a way through. Ubequity Coaching · Virtual Coffee Date with Hendrik Baird · Virtual Coffee Date with Ethan Baird · Baird Media - The Podcast People