Meet My Business is back for a new season — and we're kicking it off with a special episode.
To open the season, we sit down with Baird Media, the father-and-son podcast production company celebrating five years in business. Co-founders Hendrik and Ethan Baird trace a journey that's far longer than five years: from making home movies on a borrowed MacBook, to running a chaotic and groundbreaking internet radio station, to becoming the production company known in South Africa's podcast scene simply as "the Bairds."
It's an unusually honest conversation about building a family business backwards — deciding, as equals, to start something from nothing rather than inheriting it. They talk about the failures that taught them the most, narrowing from "we'll do anything for anybody" to a focused production company, the audio drama they're proudest of, and why so many podcasts quit before they ever find their feet. Along the way: what it's actually like for a father and son to be 50/50 partners, and why honesty is the thing that's kept them from stagnating.
A fitting start to a new season of conversations with the people behind small businesses worth knowing. Baird Media