Ted Mengiste, the Chief Operating Officer of Genesis Motor North America, joins Forbes senior writer Jabari Young at the Nasdaq MarketSite. In this conversation, Mengiste talks about the tariffs affecting the automotive sector, Genesis' efforts to lead the luxury car market in North America, growing up in Africa, and what he seeks in corporate entrepreneurs.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Ted Mengiste, the Chief Operating Officer of Genesis Motor North America, joins Forbes senior writer Jabari Young at the Nasdaq MarketSite. In this conversation, Mengiste talks about the tariffs affecting the automotive sector, Genesis' efforts to lead the luxury car market in North America, growing up in Africa, and what he seeks in corporate entrepreneurs. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ted Mengiste, the Chief Operating Officer of Genesis Motor North America, joins Forbes senior writer Jabari Young at the Nasdaq MarketSite. In this conversation, Mengiste talks about the tariffs affecting the automotive sector, Genesis' efforts to lead the luxury car market in North America, growing up in Africa, and what he seeks in corporate entrepreneurs.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer">https://art19.com/privacy#do-not-sell-my-info</a>.

Meet The COO Driving Genesis' Plan To Dominate Luxury Cars

The Enterprise Zone is an exciting new spin-off of the Forbes Talks series. This dynamic weekly magazine-style show is recorded at the Nasdaq MarketSite in New York City. It will explore captivating business conversations with influential figures, including top athletes, prominent CEOs, entertainers, and visionary entrepreneurs. Each episode will invite guests to share their unique journeys, revealing their triumphs and the challenges and setbacks they’ve faced along the way.&nbsp; About the host:&nbsp;Jabari&nbsp;Young&nbsp;is a senior writer and editor at Forbes, covering business and editorial lead at ForbesBLK. He joined Forbes in June 2022. Previously, he covered business at CNBC, ranging from professional sports league media deals, sponsorships, labor agreements and athlete portfolios. Also, before joining Forbes,&nbsp;Jabari&nbsp;worked at The Athletic and the San Antonio Express-News, where he covered the NBA and San Antonio Spurs. A North Philadelphia native,&nbsp;Jabari&nbsp;graduated from Temple University in 2008. Forbes reporters follow company ethical guidelines that ensure the highest quality. Subscribe to FORBES: <a href="https://www.youtube.com/user/Forbes?sub_confirmation=1" rel="noopener noreferrer" target="_blank">https://www.youtube.com/user/Forbes?s...</a>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTBUM1g3Mk1fb2h2M1drLWg3VTZfcDEtU2p3Z3xBQ3Jtc0trWEVneHNyejdLU2kwVUdxNFowRHdpbWF5eUJuWmtwYms5SzlGYWlEQkRIOS1CbWVjaWl1Y2lqeDhTbEtIdEc4RTJEVUhsZUZQUll4V2E4MFhyWWxaWHNhV0I2dDhEOWtTTFFjNnIydk5wOWhPQlVKRQ&amp;q=https%3A%2F%2Faccount.forbes.com%2Fmembership%2F%3Futm_source%3Dyoutube%26utm_medium%3Ddisplay%26utm_campaign%3Dgrowth_non-sub_paid_subscribe_ytdescript&amp;v=NTUdp2qwyDw" rel="noopener noreferrer" target="_blank">https://account.forbes.com/membership...</a> Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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The Enterprise Zone is an exciting new spin-off of the Forbes Talks series. This dynamic weekly magazine-style show is recorded at the Nasdaq MarketSite in New York City. It will explore captivating business conversations with influential figures, including top athletes, prominent CEOs, entertainers, and visionary entrepreneurs. Each episode will invite guests to share their unique journeys, revealing their triumphs and the challenges and setbacks they’ve faced along the way.  About the host: Jabari Young is a senior writer and editor at Forbes, covering business and editorial lead at ForbesBLK. He joined Forbes in June 2022. Previously, he covered business at CNBC, ranging from professional sports league media deals, sponsorships, labor agreements and athlete portfolios. Also, before joining Forbes, Jabari worked at The Athletic and the San Antonio Express-News, where he covered the NBA and San Antonio Spurs. A North Philadelphia native, Jabari graduated from Temple University in 2008. Forbes reporters follow company ethical guidelines that ensure the highest quality. Subscribe to FORBES: https://www.youtube.com/user/Forbes?s... Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership... Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

The Enterprise Zone is an exciting new spin-off of the Forbes Talks series. This dynamic weekly magazine-style show is recorded at the Nasdaq MarketSite in New York City. It will explore captivating business conversations with influential figures, including top athletes, prominent CEOs, entertainers, and visionary entrepreneurs. Each episode will invite guests to share their unique journeys, revealing their triumphs and the challenges and setbacks they’ve faced along the way.&nbsp; About the host:&nbsp;Jabari&nbsp;Young&nbsp;is a senior writer and editor at Forbes, covering business and editorial lead at ForbesBLK. He joined Forbes in June 2022. Previously, he covered business at CNBC, ranging from professional sports league media deals, sponsorships, labor agreements and athlete portfolios. Also, before joining Forbes,&nbsp;Jabari&nbsp;worked at The Athletic and the San Antonio Express-News, where he covered the NBA and San Antonio Spurs. A North Philadelphia native,&nbsp;Jabari&nbsp;graduated from Temple University in 2008. Forbes reporters follow company ethical guidelines that ensure the highest quality. Subscribe to FORBES: <a href="https://www.youtube.com/user/Forbes?sub_confirmation=1" rel="noopener noreferrer">https://www.youtube.com/user/Forbes?s...</a>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTBUM1g3Mk1fb2h2M1drLWg3VTZfcDEtU2p3Z3xBQ3Jtc0trWEVneHNyejdLU2kwVUdxNFowRHdpbWF5eUJuWmtwYms5SzlGYWlEQkRIOS1CbWVjaWl1Y2lqeDhTbEtIdEc4RTJEVUhsZUZQUll4V2E4MFhyWWxaWHNhV0I2dDhEOWtTTFFjNnIydk5wOWhPQlVKRQ&amp;q=https%3A%2F%2Faccount.forbes.com%2Fmembership%2F%3Futm_source%3Dyoutube%26utm_medium%3Ddisplay%26utm_campaign%3Dgrowth_non-sub_paid_subscribe_ytdescript&amp;v=NTUdp2qwyDw" rel="noopener noreferrer">https://account.forbes.com/membership...</a> Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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Meet The COO Driving Genesis' Plan To Dominate Luxury Cars

Meet The COO Driving Genesis' Plan To Dominate Luxury Cars

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