Sitting down with Clemmie to chat through their brand is Gynelle Leon, founder of specialist succulent store, Prick London.

Gynelle has an extrodniary knowledge and passion for plants, in particular succulents. She opened London’s first cactus shop as part of building the Prick brand. 

Gynelle opens up about how she became such an expert in her trade and how she has moved her brand from a high street shop to exclusively e-commerce site after making the difficult decision to close the store.

Gynelle is such a powerhouse for change, and this chat really tackled some difficult business decisions.

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