Join Bill Betts as he welcomes Alex and Laura, the founders of Tilly and Family, a company dedicated to creating natural dog shampoos. They share their journey from struggling with liquid shampoos to successfully launching innovative shampoo bars that address common grooming challenges, especially for dogs that love to roll in unpleasant things. The conversation delves into the unique properties of their products, including the use of activated charcoal, which effectively removes dirt and odors while being gentle on pets' skin. Alex and Laura also discuss their experiences at trade shows and how they are working to educate dog owners and groomers alike about the benefits of their all-natural offerings. With insights into their business model and plans for future growth, this episode is a must-listen for anyone in the pet grooming industry.

Takeaways:

• The podcast discusses the origins of Tilly and Family, a natural shampoo brand for dogs.
• Alex and Laura emphasize the importance of education for dog owners about grooming products.
• They transitioned from liquid shampoos to innovative shampoo bars to solve various issues.
• Activated charcoal is highlighted as a key ingredient that helps remove dirt effectively.
• The shampoo bars are designed to be practical for grooming salons and dog owners alike.
• Tilly, the Labrador, inspired the creation of the products, showcasing a personal connection.

As always, I'd like to thank the podcast sponsor Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-FREE transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/