When was the last time you checked into the metaverse? It might be more recently than you think, and you’ve probably been doing it for longer than you realize. Personal commerce is one of the ways that the metaverse is being utilized right now, and Plazah is the platform that has been making it possible. Customers who shop online and are given personal recommendations from experts at a brand are engaging in real time in the metaverse, but they are also having a better overall shopping experience.

On this episode of Up Next in Commerce, I chatted with Roger Casals, the Co-Founder & CEO of Plazah, about how the company is not only bringing ecommerce to the next level, but helping brands improve LTV and build customer loyalty at the same time. Roger tells us about the future of personal commerce, why it’s different from social commerce, and what you should actually be thinking about when you are making personal commerce a part of your ecommerce strategy. Enjoy this episode!

Main Takeaways:

• Expert Vs. Employee: With personal commerce, it might seem obvious that the people who know the most about your products are your own internal employees, and therefore they would make the best experts for giving recommendations. This is the wrong way to think about it. An expert in the eyes of a consumer is someone who is unbiased, has actually used the product, and can tell you the pros and cons of it diplomatically. Those are the people you need to find to create a personal commerce experience.
• Clicks Vs. Products: Personalization offers a way for brands to sell products rather than just clicks. Influencers more often than not are only driving traffic, not necessarily sales. By having a personalized commerce tool, customers can be fed actual products that work best for them, which they are more likely to buy.
• Social Vs. Personal Commerce: Personal commerce is one-to-one and creates a long-lasting relationship between a brand and its customers. Social commerce occurs one-to-many and is about bringing a community together and building buzz.

For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.

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For a full transcript of this interview, click here.