Close your eyes and imagine for a moment that you're on the beach in an outfit that Diane Keaton would wear, looking through a book of Ina Garten recipes with a cashmere sweater tied across your shoulders.

If any of this appeals to you, you might be what's known on TikTok as a "coastal grandmother."

It's a term coined by 26-year-old TikTok creator Lex Nicoleta to describe a beachy, romantic aesthetic.

We discuss the coastal grandmother vibe and what it can tell us about how trends circulate online. We also get into how trends like these encourage consumerism.

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