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Zoomers expect clarity, equity, and purpose—and they’re not afraid to walk if firms don’t deliver.
Accounting Influencers
With Rob Brown
By 2025, one in 10 managers will be from Generation Z. That’s right—the so-called “lazy, entitled” group born between 1997 and 2012 is already leading teams in accounting firms. But instead of wrecking the workplace, Gen Z might be exactly what the profession needs to survive its crossroads.
On Accounting Influencers, host Rob Brown explores the rise of Gen Z and what their entry into the accounting workforce means for leaders, firms, and the profession at large.
 By CPA Trendlines
By CPA Trendlines4.1
77 ratings
Zoomers expect clarity, equity, and purpose—and they’re not afraid to walk if firms don’t deliver.
Accounting Influencers
With Rob Brown
By 2025, one in 10 managers will be from Generation Z. That’s right—the so-called “lazy, entitled” group born between 1997 and 2012 is already leading teams in accounting firms. But instead of wrecking the workplace, Gen Z might be exactly what the profession needs to survive its crossroads.
On Accounting Influencers, host Rob Brown explores the rise of Gen Z and what their entry into the accounting workforce means for leaders, firms, and the profession at large.

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