No longer do Baby Boomers represent the largest portion of pet owners; that title now belongs to Millennials. Brands who will thrive in the Pet Ecosystem understand how our Millennial consumers differ from the other generations. Rising per capita income and growing pet adoptions for companionship lend to an increase in spending on pet care which will continue to boost the market.

This is a converted webinar from The Webinar Vet, sponsored by Royal Canin. You can now listen to this content for free, whilst on the go, and at your own convenience!