Megan's Social Media Marketing Show

Cure the “one and done” attitude when it comes to sharing your blog posts on social media!

I sit down with content marketer (and my own team member!) Leah Jarvis to talk about the strategy behind sharing your blogs on social media and why it’s not as annoying as you think it might be to post about it more than once.

She also shares six ways to share one piece of content on any platform you’d like:

1. Announcement -- A warm invitation to engage with your content
2. Quote -- A punchy or attention-grabbing quote that’s easily shared by others
3. Interesting Fact/Stat -- Add visual interest with an illustration of a stat or fact
4. Engaging Question -- Ask your audience their opinion on the topic before pointing them to your post
5. Related Roundup -- Include the post in a round-up of other pieces of content that holds hands with it well
6. Throwback Post -- Share it again at the end of the month, the quarter, or the year as a throwback

To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep22-how-to-promote-your-blog-post-on-social-media

Find out how Enneagram Sixes approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer. 

My next guest in this series is one of my Instagram Challenge Group members, Dr. Camden Morgante. 

Dr. Camden is an Enneagram Type Six. We discuss:

• What she likes and dislikes on social media
• What makes her click on a post, comment, or share
• The platforms she loves to hang out on
• How marketers can make sure Sixes feel loved on their social

If you've ever wished you could get in your customer’s heads and know how to create social media content for them, this conversation with Dr. Camden could get you one step closer.

To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep21-know-your-customer-on-social-media-enneagram-type-six

Overwhelm seems inevitable when it comes to social media, but Greg McKeown is here to help with the methods outlined in his new book, Effortless. 

I am a huge fan of his first book Essentialism and couldn’t wait to get my hands on this new book. Effortless helps you make it easier to do what matters most in any area of your life, but when I was reading it, I couldn’t help but think of how entrepreneurs could apply this to their social media practices.

In this episode, I lay out eight tips for making your social media work effortless so you can focus on running your business.

I took the principles Greg teaches in the book and marry them with my social media expertise to help you grow your social media presence – wait for it – effortlessly. 

To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep20-how-to-make-social-media-effortless

Find out how Enneagram Fives approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer. 

My next guest in this series is one of my Instagram Challenge Group members, Kate Boyd. 

Kate is an Enneagram Type Five. We discuss:

• What she likes and dislikes on social media
• What makes her click on a post, comment, or share
• The platforms she loves to hang out on
• How marketers can make sure Nines feel loved on their social

To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog?tag=show

Becky’s late-night, spur-of-the-moment Reel turned into a viral post that is still gaining traction. A viral post is something most social media creators wish they could experience but very few actually do.

Becky tells all about:

• How she got the idea for the Reel
• How many followers and unfollows she got
• What she’s glad she posted after the Reel went viral
• How she responded to the negative comments

If you’ve been plotting to get one of your posts to go viral, we can’t promise anything, but Becky lays out a few key strategies that you won’t want to miss!

To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep18-how-my-instagram-reel-went-viral-with-becky-mccoy

Find out how Enneagram Nines approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer. 

My next guest in this series is one of my friends, Jenn Collins. 

Jenn is an Enneagram Type Nine. We discuss:

• What she likes and dislikes on social media
• What makes her click on a post, comment, or share
• The platforms she loves to hang out on
• How marketers can make sure Nines feel loved on their social

If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Jenn could get you one step closer.

To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep17-know-your-customer-on-social-media-enneagram-type-nine

I have a message of encouragement for you when your social media followers are down, you’re not getting any engagement and it seems like no one cares. Reach and engagement is down across Facebook, Instagram and Twitter – the three largest platform – and that can make it feel like all our efforts are for nothing.

This episode will help you remember:

• Your post’s performance doesn’t equal your performance.
• You’re doing a good job! Social media is changing constantly continuing to return day after day is a triumph.
• Doing something IRL (in the real world) can help us get a fresh perspective and inspiration.
• Finding other business owners to help encourage and support you is crucial.

To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep16-encouragement-for-when-it-seems-like-no-one-cares-on-social-media

Let’s connect on social

• Facebook 
• Instagram
• Twitter

Ashley Brown says supporting other communities online is her number one secret to gaining over 3,000 followers on her Instagram account.

As the owner of a business called Routine and Things, you can probably guess her second secret to Instagram growth – employing routines for content creation. This is how she stays consistent and trustworthy for her followers.

That’s right: Relationships and routines are the two pillars for her success.

In this episode, we also cover:

• The effect starting a podcast had on her Instagram growth
• How selling physical products helped her community and boosted her growth
• The importance of consistent content creation
• How she employed a routine to guest on other podcasts
• The routine that helps her reconnect with all her podcast interviewers

Ashley’s interview is a part of my Instagram growth series where we talk with Instagrammers who hit each 1,000 follower mark so you can learn tricks of the trade every step of the way. Stay tuned for next month’s feature of an account that’s grown to over 4,000 followers.

To get the full show notes, links mentioned in this episode or to read the transcript, head to my website: https://www.meganericson.com/blog/ep15-how-i-got-3000-followers-on-instagram-with-ashley-brown

When the social media algorithm changes on your favorite platform, it could mean all your leads are gone in a moment. I’ve been managing social media accounts for a decade now and I can tell you from experience that it has happened on each platform and will happen again.

In this episode, I’ll cover:

• What is an algorithm?
• Different types of algorithm changes
• The importance of tracking your stats
• When and how to change your strategies 

You can never algorithm-proof your accounts, but you can prepare for the changes and bounce back when they come.

To get the full show notes, links mentioned in this episode or to ready the transcript head to my website: https://www.meganericson.com/blog/ep14-what-to-do-when-the-algorithm-changes

Follower count is probably the only number you ever worry about but it’s not the only number that can give you insight into how your account is performing.

We tend to fixate on one number and one number only when it comes to Instagram: Follower Count. I would wager most business owners don’t look at anything else; however, Instagram gives us a wealth of Information in the Insights tab of Creator and Business accounts that can help you judge how well you’re actually doing in attracting people to your account.

In this episode I’ll cover:

• How to find your stats
• Which stats to pay attention to and which to disregard
• The industry benchmark numbers you want to hit

After listening in, I’ll have you tracking your stats like the boss you are!

To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep13-track-these-stats-to-grow-your-instagram-following