Megan's Social Media Marketing Show

Find out how Enneagram Eights approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer. 

My next guest in this series is one of my friends and colleagues, Carla Hayden. Carla is an Enneagram Type Eight.

We discuss:

• What she likes and dislikes on social media
• What makes her click on a post, comment, or share
• The platforms she loves to hang out on
• How marketers can make sure Eights feel loved on their social
• Her love of Clubhouse and why the new platform is engaging for her

If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Carla could get you one step closer.

Many people hit publish on each posting hoping that it’s “the one” – the post that will go viral and bring them millions of followers. However, I’ve talked to several people who had the blessing and, some would say, the curse of a post going viral.

In this episode, I bring back my friend Joy Vetterlein to talk about her Instagram post that went viral for stating an opinion that is controversial in the Christian world. She shares how she dealt with the backlash and lessons learned as a result.

To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep11-are-viral-posts-a-good-thing

Adding captions to your vidoes doesn’t only benefit the hearing impaired. Most people are scrolling without sound, so you have to grab their attention without them hearing a single word you say. The answer: Captioning your videos draws them in and keeps them watching.

In this short episode, I answer one of the questions I get most often: How do I add captions to my videos? And, I’ll walk through my favorite apps and online software options for creating those captions.

To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep10-how-to-add-captions-to-your-videos

Find out how Enneagram Twos approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes, and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe nine distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer. 

My next guest in this series is one of my good friends, Gabby Ballom. 

Gabby is an Enneagram Type Two. We discuss:

• What she likes and dislikes on social media
• What makes her click on a post, comment, or share
• The platforms she loves to hang out on
• How marketers can make sure Twos feel loved on their social

If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Gabby could get you one step closer.

To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep09-know-your-customer-on-social-media-enneagram-type-two

Follower count isn’t everything. You can make a living on the leads generated from a smaller following than 10,000. BUT, sales is a percentage game. The more followers you have, the more potential for sales. There’s no getting around the math.

Why is getting to 10,000 followers a big deal?

The biggest benefit to hitting 10,000 followers is Instagram grants you its coveted Swipe Up feature that allows you to link to any webpage you like in your Stories. Besides the one link allowed in the profile bio, the Swipe Up is the only place a direct link can be used. Eliminating that one barrier is huge for clearing the path to the sale.

If you’ve been on Instagram for awhile striving for that 10,000-follower mark but your follower count keeps falling short, I cover the top 5 reasons this may be happening.

To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep08-5-reasons-why-you-haven-t-reached-10-000-followers-on-instagram

Today on the show we are continuing to hear from real life Instagram users who have hit milestones with their instagram following. 

Last month, we talked to Joy who grew her Instagram count to a 1,000. And today on the show Chelsey DeMatteis is sharing with us about doubling that and growing her following to 2000+.

 If you’re sensing a theme here, you would be right.  And spoiler alert, next month we’ll have someone who has grown their following to 3,000. We want to learn how they did it, the strategies that worked (or didn’t work) for them, and all the tricks along the way. 

To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/blog/ep07-how-i-got-2-000-followers-on-instagram-with-chelsey-dematteis

Hashtags seem to mystify people. And, more than once, I’ve been pulled into a side conversation where someone shamefully admits they don’t even know how they work.

If that’s you – fear not – we’ll cover all you need to know about them in this episode including: 

• What are hashtags?
• How do hashtags work?
• Why should I use hashtags?
• Do I really need to use them on all the platforms?
• How do I know which hashtags to use or how do I find good ones?

I’ll answer all these questions and more on this episode of Megan’s Social Media Marketing Show! 

To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show

Find out how Enneagram Sevens approach social media!

Modern marketing says you need to find your one, perfect customer and get to know their preferences, habits, likes and dislikes. The Enneagram is an ancient knowledge system paired with modern-day psychology to describe 9 distinct personality types. I'm on a mission to discover what the Modern Enneagram can tell Modern Marketing about the personality of your one, perfect customer. 

My first guest in this series is one of my good friends, Allison DeVelvis. 

Allison is an Enneagram Type Seven. We discuss:

• What she likes and dislikes on social media
• What makes her click on a post, comment, or share
• The platforms she loves to hang out on

If you've ever wished you could get in your customer’s head and know how to create social media content for them, this conversation with Allison could get you one step closer.

To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show

We've all done it. We scroll through our camera roll or stare at a blank screen, willing an idea to come to us for our next Instagram or Facebook post.

You can stop staring because today I'm going to share how to never run out of content for your social media feeds ever again. Including my foolproof process to systematizing your social media each week. 

To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show

Today, we'll be talking about your customer and the Enneagram. That’s right, the Enneagram AND marketing. 

Don’t worry, if you don’t know what the Enneagram is, I’ll explain everything in the episode.

You may think your marketing strategies need to appeal to most people, but the reality is you market to one person, your perfect customer, and that customer has a unique personality. 

But how do you know what their unique personality is? You guessed it: the Enneagram. I’m sharing my favorite tool for uncovering that personality on today’s episode. 

To get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://www.meganericson.com/show