In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events

05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition

12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth

19:35 - 29:51 Health Tech Evolution & Wearable Devices

29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights

38:22 - 46:09 Out-of-Home Advertising & Digital Strategy

46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations