Melanie Deziel is the founder of StoryFuel, which works with marketers and brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time Inc's 35 US magazines. Learn more about Melanie at www.storyfuel.co.

In this episode, Karen and Melanie discuss:

• Success Story of Melanie
• Commit to Get Leads
• • Content can continue to work while you're working on other things. Repurpose it in as many ways as you can to the best advantage of it.
• Consult to Sell
• • Put the audience (your client or potential client) at the center of what you are doing. Ask how you can serve them first and engage them directly.
• Connect to Build and Grow
• • Create repeating series (i.e. FanMail Friday) that saves you the mental work of having to create something new and different each day.
• Success Thinking, Activities and Vision
• • Show and demonstrate your value, don't just declare it. It creates deeper, more authentic connections with those around you.
• Sweet Spot of Success

"Create content that show cases your expertise. By creating content like that, you're actually helping any other sales effort that you might be making because you're contributing to that trust factor."- Melanie Deziel

*5 Minute Success - Listener Giveaway*

Go here to receive your FREE Story Idea Guide!

Connect with Melanie Deziel:

Twitter: @mdeziel

Facebook: Melanie Deziel

Website: StoryFuel.co

Book: Content Fuel: A framework for generating unlimited story ideas to share your message, engage your audience, and expand your impact

YouTube: Melanie Deziel

LinkedIn: Melanie Deziel

Instagram: @meldeziel

About the Podcast

Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.

Here's to your success in business and in life!

Connect with Karen Briscoe:

Twitter: @5MinuteSuccess

Facebook: 5MinuteSuccess

Website: 5MinuteSuccess.com

Email: [email protected]

5 Minute Success Links

Learn more about Karen's book, Real Estate Success in 5 Minutes a Day

Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"

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