Roland Ligtenberg, co-founder of Housecall Pro, cover some industry secrets with Brian Armstrong and Donovan Truesdale, co-owners of Blue Diamond Heating and Air since 2019. They share a few subtle shifts that helped boost profits during the pandemic, as well as the ins and outs of their membership plans. Donovan lays out some of the surprising places they’ve found employees, including referrals from clients. Don’t miss their solid take on training and how they invest in their team to create a winning culture. Brian gives insight on the one advertisement that has brought in the most customers and led to a 35% growth in profit in the first year. 

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