The HBS hosts try to go viral with Andrew Baron, creator of KnowYourMeme. 

Memes: if you get them, you get them... and if you don't, you don't. But how is a meme created? How does it spread? And how does it die? In this episode, we dig into the complex dynamics of memes-- on Dawkins' account, the most rudimentary units of social information-- to see how they do (and don't) imitate so-called "natural" processes in their generation, mutation, adaptation, and replication. 

With our special guest, Andrew Baron (creator of Rocketboom and KnowYourMeme), we also investigate what, if anything, distinguishes an "internet meme" from other kinds of memes, and how internet memes may provide a unique insight into social operations and cultural formations.

Full episode notes at this link:
http://hotelbarpodcast.com/podcast/episode-64-memes

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