Memos by Daggerfinn | The #1 Employer Branding Podcast

Amazon is shifting its perspective on remote work and rethinking its return to office plans. What are the employee experience implications? Are there important employer branding lessons to be learned?

Does a $40 billion Nasdaq-listed tech firm really have the secret to attracting great talent? If so, how can smaller companies compete with the big companies when it comes to finding, retaining, and attracting the very best workers available? In this episode, we explore one strategy that could help smaller businesses compete for greater talent.

The labor shortages globally are pushing startups and organizations to be creative with how they attract employees and fill their candidate pipelines. One company, Bangalore-based fintech startup Slice, is experimenting with a three-day workweek. While interesting as an employer branding tactic, what are the second-order and long-term effects of implementing such a policy?

Employer branding and operational efficacy are inextricably linked. Companies can't optimize revenue and sales without the talent base to do so. So how does a company that is struggling on the sales front attract talent to its organization to fix the issue? Is this a chicken or the egg phenomenon? We discuss using TGI Fridays as an example.

Accounting and consulting powerhouse PwC has announced that it will be allowing its 40,000 U.S.-based services and client-facing workers the opportunity to do remote work in perpetuity. But what are the global implications of an initiative like this, and what can employer branding practitioners learn from a move like this?

Continuing a program that the bank started in 2018, and has seen substantial hiring success from already, Bank of America has re-committed to hiring 10,000 new workers from low to moderate-income communities by 2025. There are important employer branding lessons to be drawn from an initiative like this, including leveraging recruitment marketing as a growth strategy.

Despite a widespread labor shortage and the great resignation phenomenon that has caught fire across so many industries, the cannabis industry is seeing enormous jobs strength.

As companies enter what is the busiest retail period of the year, Apple is making plans to incentivize and reward its retail employees by paying out bonuses of up to $1,000. The move comes on the heels of a little bit of unrest at the company but also comes during a time of great uncertainty in the labor markets. Is this an employer branding and recruitment marketing tactic we will see from other retail brands?