Memos by Daggerfinn | The #1 Employer Branding Podcast

Understanding the difference between feel and real is crucial when it comes to standing up an employer brand that will actually work in the long run for your company. Conducting a thorough brand perception audit or employer brand audit gives companies an objective, third-party look at how your employees, candidates, and the market perceives your company as a hiring organization - and these insights are important in understanding where to apply effort as you strive to become the best place to work in your industry.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

There are many ways to grow a company, and different styles of growth tend to appeal to different leaders in different ways. The New York Times has a track record of pursuing growth via acquisition in efforts to achieve very ambitious goals - and the recent announcement of their plan to purchase sports media site The Athletic for $550 Million is definitely on-brand.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

Hiring the right talent for your organization is one of the most important factors that drive the success of a company. But it's one thing to be able to identify the kind of workers and talent you need at your organization, and another thing to be able to attract them to your workplace at a reasonable cost.

This is where employer branding comes into the picture. A common question asked is what is employer branding? And put simply, it's all the touchpoints that someone experiences that inform whether or not your company is a great place to work.

From cost per hire to time to hire to overall recruiting costs, employer branding is an investment in building a sustainable employer value proposition such that the kind of talent your organization wants and needs comes to you, instead of you having to always go to the market to find the right workers.

And in a world where talent is so hard to come by, ensuring that your organization has a positive perception to job candidates and workers is crucial in ensuring the long-term viability of your organization as a hiring entity.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

Chipotle, the popular fast-casual restaurant, has unveiled a new plant-based chorizo offering in addition to new lifestyle bowls, and the go-to-market strategy is one that marketers for companies of all sizes can learn a lot from.

First, the offering attaches itself to growing momentum around Meatless Mondays, which is clever from a PR and visibility standpoint. Second, the offering plays to the company's target demographic nicely. Third, it establishes a feedback loop to see the receptibility of the market to plant-based recipes. All important information for a marketer to use.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

Starbucks, the popular coffee chain, is mandating its employees to be vaccinated or submit to weekly testing by February 9th, as it chooses its path in dealing with the new coronavirus variant and uptick. Is this a big deal, and will we see more companies mandate this for their employees?

The answer is nuanced and unclear - but there are important factors to keep in mind as you think about this question. First, there is a Biden Administration mandate going through the court systems regarding a mandate that companies greater than 100 employees in size have to do this, and whether an organization's employer brand has the power to enact measures like this without backlash.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

We've taken a hard look at the labor shortage from the point of view of the minimum wage over the last few months, but unsurprisingly, the labor shortage affects all aspects of the global economy - and even 'sexy' industries, like semiconductor manufacturing.

Where manufacturers are in dire need of highly-skilled engineers and highly-educated talent, the reality is that the systems are not in place to provide these companies with the volume of talent they need.

So what does this mean for the industry going forward?

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

A recent trend in branding has been a shift to flatter, more simple logos. Lots of companies have adopted this approach: Facebook, Saint Laurent, Warner Brothers, Burger King, McDonald's, PBS, Berluti, to name a few.

But why have companies decided to rebrand? And why does it seem like so many are rebranding at the same time. The key is in understanding where marketing and the consumer is going - mobile. And the needs of designers when trying to perfect the mobile experience (or digital experience).

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

A few years ago Dan Price, CEO of Gravity Payments, made media headlines when he announced that he would be raising the minimum wage at his credit card processing startup to $70,000 per year.

Today, a few years later, we're curious as to what happened to the company and whether the minimum wage tactic had the kind of business effect they wanted.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

MGM Resorts has announced that it will be allowing job seekers to try out jobs at the company via virtual reality (VR), which brings up some great employer branding questions around how companies will use these nascent technologies in the workplace going forward.

VR, AR, and the metaverse are making waves at the moment as some of the world's most well-known companies are transitioning their corporate directions to account for these new technologies. And because corporations are collections of people with a collective goal, these changes inevitably have HR implications.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

It's been a difficult couple of weeks for Better.com and its CEO, and in the latest news to come out of the company, it has been revealed that the CEO will be taking time off, effectively immediately.

What does this signal to the market? Most likely that the company knows it has made a giant blunder. More concerning, however, is whether the company's employer brand will be able to absorb the short-term hit such that it doesn't affect its long-term sustainability.

So what should Better.com do to protect and rebuild its employer brand in the future? We explore.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.