Memos by Daggerfinn | The #1 Employer Branding Podcast

70% of US households now have a pet - catalyzed by an uptick in demand as we transitioned to more work-from-home and flexible work arrangements over the last 24 months. As a result, demand for digital veterinarian services have risen too, especially as the risk from the coronavirus refuses to wane.

So do digital vet startups have the staying power to stick around long after the end of the pandemic? Or are these companies just a fad in response to the artificial uptick in demand triggered by stimulus? We've seen popular companies like Peloton and Zoom take huge hits to their market caps as they have been forced to adjust their forecasts to the downside. Can digital vet startups survive?

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

A great employer brand needs. tobe rooted in an honest assessment of the employee experience. Amazon is ending a program where it paid workers to tweet positively about the employee experience. This is good in both the short-term and the long-term because it allows the company to attract the right kind of workers now while building something more sustainable for the future.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

A great employer brand is able to not only attract the right kind of talent to your organization but also repel the kind of talent that isn't a great fit. Ensuring that your leadership and staff are aware and familiar with what your organization is and wants to present to the market is the key to employer value proposition (EVP) development and execution.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

The entire purpose of investing in, and building up, an employer brand of note is to attract the best talent to your organization - and then convince them to join your company. The hard part, especially in today's hyper-competitive world, is attracting candidates and convincing them to choose you - when there are so many offers out there.

So what's the best approach to convincing candidates to choose your organization? Serial entrepreneur, author, and investor James Philip and Daggerfinn Managing Director, Kane Carpenter, discuss.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

The big banks, such as Goldman Sachs, Citigroup, and JP Morgan Chase, all saw enormous increases in activities across investing, trading, and M&A over the past 18 months, leading to increases in hiring and compensation.

Compensation has had to rise to meet the demands of the labor shortage and the Great Resignation but also to reflect wage inflation over the past few months. But what are the long-term implications of lower profits and higher compensation?

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

A great employer brand is built on feedback from employees and candidates alike. The benefit of tapping into the wisdom and thoughts of your organization's employees, however, is in gathering a true sense of the current state of employment at your place of work.

Through employee experience (EX) testing, organizations tap into the collective insight of their employees and can gain a competitive advantage over competitors by understanding what employees want today - thus enabling benefits and other programs to be built around today's needs and wants.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

An easy misstep that business leaders can fall into is trying to drive revenue growth and business growth via expansion into areas that seem like they are value-added, but are actually resource restrictions and, ultimately, dilute the brand and market position of a company.

Brand clarity solutions allow businesses to get a very clear understanding, through customer data and third-party expert insight, of a business' current state, such that the business can then identify areas to grow into that are truly value-add for the company and business.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

The Great Resignation has been all over the news for the last 18 months, and a question that is probably on peoples' minds is when will it end?

One of our clients at Daggerfinn is currently going through their beginning of year media push, and we put together a comprehensive 2022 outlook survey for their PR and communications efforts. The findings of this report are interesting, especially as it relates to how people view work and The Great Resignation.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

Controlling your organization's messaging in the media is crucial, especially as it relates to how to build your employer brand. How candidates, employees, and customers view your organization in the media can make of break the experience of working with and for your organization.

Therefore, strategic placements and press engagement is an important pillar of a great employer branding infrastructure and plan. Does your organization currently engage in any PR, media relations and communications work for your employer brand?

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.

Two pillar key performance indicators (KPI) of employer branding are cost-per-hire and time-to-hire. These two indicators function as a bird's eye look at how your organization is doing from a talent attraction and hiring process perspective.

That said, the hiring process - and all its details - is often overlooked as a point of differentiation for organizations. And the candidate experience can really be ruined by a poor or sub-par hiring process.

To learn more about Daggerfinn's employer branding and growth strategies practice, visit us at https://daggerfinn.com.