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In this episode of The Mental Health Business Mentor, we sit down with Omar Ruiz, an amazing guest who believes marketing doesn’t have to drain your time, energy, or bank account. Together, Omar and Margo explore simple, high-impact strategies—like optimizing your Psychology Today and Google Business Profiles—that can dramatically increase your visibility and bring in consistent referrals without adding to your workload. You’ll learn how clarity, sustainability, and small, strategic adjustments can help you attract more private-pay clients while staying grounded in your values. Whether you’re new to marketing or feeling overwhelmed by it, this conversation will show you how to build a steady client flow without burning yourself out.

What You'll Learn:

• How simple, high-impact marketing tweaks can attract more private-pay clients without adding to your workload.
• The most effective ways to optimize your Psychology Today and Google Business Profiles for consistent referrals.
• How to build sustainable marketing routines that support your practice without draining your time or energy.
• Practical steps to improve visibility even if you’re not “tech savvy” or comfortable with traditional marketing.

Bio:

As a featured expert on WebMD, Women's Health, Newsweek, and more, Omar A. Ruiz is a Puerto Rican–born, Boston-raised Licensed Marriage & Family Therapist. He has run a successful solo private practice, TalkThinkThrive, for over 11 years, transitioning from insurance-based care to a private-pay model where he specializes in helping couples heal from infidelity.
Beyond his clinical work, Omar is now the founder of Private Practice Marketing and creator of the Client Attraction System, an affordable course and coaching program that empowers therapists to market their private practices ethically and effectively, making the process feel less salesy and more authentic. Drawing from both his clinical and entrepreneurial experience, Omar is also a seasoned speaker and podcast guest. He is returning for his third year at the Mental Health Marketing Conference, has been a featured presenter at the Small Business Expo, & is known for offering concrete, actionable advice to therapists in private practice on podcasts such as Practice of the Practice, The Practice of Therapy, Private Practice Elevation, The Therapists Collective, and more.

Connect with Omar Ruiz:

www.marketyourprivatepractice.com

https://www.linkedin.com/in/omar-a-ruiz-lmft-ab1b8738/

https://www.linkedin.com/company/private-practice-marketing-llc/

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center

Send us a text

In this episode of The Mental Health Business Mentor Podcast, Dr. Margo Jacquot and Tamara Herl dive into how Internal Family Systems (IFS) can serve as both a personal growth framework and a professional leadership tool. Tamara shares how understanding and integrating our own inner parts fosters greater emotional balance, authenticity, and clarity in the way we show up at work. They discuss how IFS principles can help therapists and leaders navigate conflict, strengthen teams, and create more compassionate, connected workplaces. By cultivating inner harmony, clinicians can not only enhance their own resilience but also influence the collective well-being of their organizations. This conversation invites you to explore how healing within can transform how you lead, collaborate, and connect with others.

What You'll Learn:

• How Internal Family Systems (IFS) helps therapists build greater self-awareness, balance, and emotional resilience
• Practical ways to apply IFS principles within teams and organizations to strengthen connection and collaboration.
• How understanding your internal “parts” can reduce burnout, reactivity, and workplace conflict.
• How integrating IFS can create ripple effects of healing — from individual clinicians to entire systems of care.

Bio:

Tamara Herl, CEO of Wild Divine Coaching and Retreats, is a spiritual growth guide and coach. She helps her clients work with parts of themselves that cause unwanted and unhelpful behavior. Tamara helps her clients use art therapy and Internal Family Systems to heal unresolved trauma, flower essences to create emotional balance, energy work to unlock full potential, and connection with nature to receive Divine Guidance. Tamara started her business because she knew countless women had become disconnected from their True selves, and her services and products provide pathways to reclaim that wholeness.

Connect with Tamara Herl:

https://www.facebook.com/tamara.herl.3

https://www.linkedin.com/in/tamaraherl/

https://www.instagram.com/tamaraherl/

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center

Send us a text

In this episode of The Mental Health Business Mentor, Dr. Margo Jacquot sits down with Aaron Price, the creator of Therapy Profile Pro, an innovative AI tool designed to help therapists craft stronger, more authentic Psychology Today profiles. We explore how this technology supports clinicians in telling their stories, connecting with ideal clients, and writing personal statements that truly reflect who they are. Whether you’re building your private practice or refining your online presence, you’ll learn how AI can make marketing your practice more effective—and more genuine. 

What You'll Learn from this Episode:

• How Therapy Profile Pro uses AI to help therapists write Psychology Today profiles that attract their ideal clients. 
• Why your online presence is often your first impression—and how to make it an authentic reflection of your practice.
• How to balance authentic storytelling with effective marketing language that converts views into referrals.
• How embracing tech tools like Therapy Profile Pro can help grow your caseload and expand your practice’s visibility. 

Bio: 

Aaron Price is the founder of Therapy Profile Pro, a platform trusted by 1,000+ therapists to enhance their Psychology Today profiles and attract more of their ideal clients. With a background in computer science from Duke University and experience building products for the mental health industry, Aaron combines technical expertise with a deep understanding of therapists’ real-world needs. He previously led growth and marketing initiatives at leading education and climate organizations before transitioning to mental health after a life-changing personal therapy experience. Aaron’s mission with Therapy Profile Pro is to give therapists a simple, effective way to attract their ideal clients while spending less time on marketing.

Connect with Aaron Price:

https://www.therapyprofilepro.com/

[email protected]

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center

Send us a text

In this episode of The Mental Health Business Mentor, we sit down with Carah Elizabeth to explore the evolving landscape of virtual therapy and how clinicians can maintain meaningful connections and impact in an increasingly digital world. She shares her innovative framework, The SoulPowered Journey, which helps therapists and clients alike access deeper healing and self-awareness—even through a screen. Together, we discuss the challenges and opportunities that come with virtual care, the importance of authenticity in online spaces, and how embracing new modalities can empower both practitioners and their clients to thrive. 

What You'll Learn:

• How to build a thriving and authentic virtual therapy practice
• Strategies for overcoming common challenges in online care delivery
• Ways to integrate The SoulPowered Journey framework to enhance client outcomes
• How embracing innovation can expand your reach and impact as a therapist

Bio:

Carah Elizabeth is a clinically trained psychotherapist turned trauma-informed coach, empowering high-achieving women to break free from the limitations of generational patterns and lead their lives with embodied confidence, self-trust, and soul-powered abundance. With over 20 years of experience in the mental health field, Carah blends her expertise in somatic healing, nervous system regulation, and energy work to guide women through a deeply transformative journey of reconnecting with their bodies, healing past trauma, and stepping into their true potential. Through her signature Soul Powered Life Method, Carah helps executives and entrepreneurs uncover the subconscious patterns that keep them stuck, while providing the tools to create lasting health, wealth, and fulfillment from the inside out. Carah’s work has been described as life-changing, transformative, and deeply impactful—combining the best of science and spirit to bring lasting transformation. When she's not coaching, you’ll find her deeply immersed in nature, exploring the world, and continuing her own journey of embodied healing.

Connect with Carah Elizabeth:

https://www.instagram.com/carah.elizabeth/

https://www.linkedin.com/in/carah-elizabeth/

https://www.facebook.com/carah.elizabeth.5

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center

Send us a text

A cluttered office or home environment can quietly drain your energy, increase stress, and make it harder to focus on what matters most. For business owners and leaders in mental health, the state of your physical space often mirrors the state of your mind—and both affect how effectively you serve others. In this episode of the Mental Health Business Mentor podcast, we dive with Kate Evans into the powerful connection between decluttering and mental well-being. You’ll hear how simplifying your environment can reduce anxiety, create more clarity, and free up mental bandwidth for your most important work. We’ll also share practical strategies to help you let go of what no longer serves you and design spaces that fuel both calm and productivity. By clearing your space, you can unlock new energy and creativity that supports not just your personal wellness but also the growth of your business.

What you’ll learn in this episode:

• The connection between physical clutter and mental health
• How a clear environment can improve focus and reduce stress
• Practical decluttering strategies you can implement right away
• Ways to create intentional spaces that support both personal well-being and business success

Bio:

Kate Evans is a psychologist and decluttering coach who helps people overcome their mental and emotional barriers to decluttering. She holds a Bachelor's of Fine Arts, a master's degree in professional counseling, and is certified as a life coach and as a yoga instructor. Kate's first book, Ditch Your Sh*t: Decluttering Your Mindset to Declutter Your Home, will be published on October 7th, 2025. Kate lives in the Western Suburbs of Chicago with her husband and two calico cats, where she works hard to maintain a balanced life by practicing what she preaches.

Connect with Kate Evans: 

www.soulfulspacecoaching.com

Facebook: https://www.facebook.com/katesevans.coaching

Instagram: https://www.instagram.com/katesevans.coaching/

For book- https://www.soulfulspacecoaching.com/ditch-your-shit-book

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center

Send us a text

Every business owner dreams of having a practice that doesn’t depend on them for every decision and every detail. In this episode of The Mental Health Business Mentor podcast, Dr. Margo Jacquot speaks with Ruth Mannschreck, who breaks down the Five Elements of Freedom—robust systems, clear communication, strong teams, a healthy business culture, and effective leadership. You’ll learn how these essential components work together to create a practice that not only supports your clients but also gives you the space to lead, grow, and even step away without everything falling apart.

What You'll Learn in this Episode:

• The Five Elements of Freedom that create a business that runs without you
• How robust systems free up your time and reduce stress
• Why clear communication keeps your team and clients aligned
• The role of a strong team in supporting growth and stability
• How to foster a healthy business culture that sustains success
• Ways to strengthen your leadership so your practice thrives—even when you’re not in the room

Bio:

Dr. Ruth Mannschreck, dentist, business strategist, and founder of Shoreline Strategies LLC, has over 30 years of experience in private practice. After a life-altering experience with her daughter’s NICU stay, she reimagined her business, reducing her hours while boosting revenue. This shift inspired her to develop a streamlined business model centered on efficient systems, high-performing teams, and a thriving company culture. Now, through her programs Business Lifestyle By Design and Prep It To Sell, Dr. Ruth helps entrepreneurs build scalable businesses and ensure they sell for maximum value when the time is right. When she’s not coaching and mentoring small business owners, Dr. Ruth can be found engrossed in a good book, walking her two dogs, taste-testing new wines, or paddleboarding around a lake in Northern Michigan. 

Connect with Ruth Mannschreck:

https://shorelinestrategies.com/

https://www.linkedin.com/in/ruthmannschreck/

https://www.instagram.com/ruthmannschreck/?hl=en

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center

Send us a text

In this episode of Your Mental Health Business Mentor podcast, Dr. Margo Jacquot welcomes financial expert Carla Titus from Wealth and Worth Within to discuss crucial financial insights for practice owners in the behavioral health industry. Carla elaborates on the importance of understanding profit margins, forecasting, and distinguishing between a profit and loss statement (P&L) and a balance sheet. She underscores the necessity of knowing one's numbers, building a solid support team, and asking the right questions to foster business growth. They also delve into common challenges faced by practice owners, such as handling compensation and expenses, and offer strategies to improve financial health irrespective of the practice's current scale. The episode ends with practical advice on integrating financial literacy into business operations to achieve long-term success.

While listening to this episode, you will learn how to:

• Understand profit margins, forecasting, and the difference between a P&L and a balance sheet
• Learn how to manage compensation and expenses while growing your practice
• Discover the importance of knowing your numbers and asking the right financial questions
• Walk away with practical strategies to strengthen your practice’s financial health

Bio:

Carla Titus is a finance expert with over 17 years of combined corporate financial planning, analysis, strategy, and online business experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her mission with Wealth & Worth Within is to empower business owners to achieve financial clarity and peace of mind, so that they can get back to what they enjoy.

About WWW:

Wealth and Worth Within offers fractional CFO Services for established businesses that have been running for 2-3years with a team of 10-20 and are normally at 7-figures. We work with business owners who are too busy running their company, but still need to feel in control of their numbers and utilize data to make better decisions. Wealth & Worth Within’s mission is to empower business owners to achieve financial clarity and peace of mind, so that they can get back to what they enjoy.

Connect with Carla Titus:

https://www.linkedin.com/in/carlamtitus/

https://www.facebook.com/wealthworthwithin

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center

Send us a text

Running a private mental health practice is more than just providing excellent care—it’s also about keeping your business healthy and sustainable. In this episode of the Your Mental Health Business Mentor Podcast, we delve into the delicate balance between compassionate care and financial responsibility. Join Dr. Margo Jacquot as she talks with Rebecca Berneck, CEO of Officeheads, about practical ways to maintain strong profit margins without compromising the quality of care your clients receive. From understanding your true costs to setting fees with confidence, to streamlining operations, this conversation offers valuable insights for clinicians at every stage of private practice. Whether you’re just starting out or have been in business for years, you’ll walk away with actionable strategies to help your practice thrive—financially and clinically. Because when your bottom line is strong, your ability to serve others only grows.

You Will Learn To:

• Balance compassionate care with financial sustainability in private practice
• Understand the true costs of running your business
• Identify strategies to maintain strong profit margins

An efficiency geek since birth, Rebecca Berneck is CEO and “Big Head” of Officeheads. Rebecca's ineffable spirit has taken her from corporate problem solver to the pied piper of small business owners. She applied her vast talents to creating not one but two seven-figure consulting firms in 5 years. She knows her stuff and knows how to put it to use for her clients and audiences. She has implemented best practice processes, provided financial management and tax services, and advised a slew of hectic entrepreneurs to know their numbers and to apply this powerful information to their financial and strategic goals, creating the Officeheads 5-Gear Financial Management System. Outside of work, Rebecca is a retired vintage motorcycle racer and still sings the national anthem at vintage motorcycle events. The largest crowd thus far is 70,000 people. 

Resources Mentioned in the Episode:

Officeheads Academy-- https://academy.officeheads.com/

Traction: Get a Grip on Your Business-- https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine-- https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=tmm_hrd_swatch_0

Connect with Rebecca Berneck:

https://www.linkedin.com/in/officeheads/

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center

Send us a text

In a time when mental health marketing is everywhere, how do mental health business professionals ensure their marketing reflects the care they provide? In this episode of the Your Mental Health Business Mentor podcast, Dr. Margo Jacquot speaks with Jennifer Christensen and Adrienne Wilkerson from Beacon Marketing as they unpack what ethical marketing means in the mental health space. From avoiding overpromising outcomes to creating clear, compassionate messaging, we explore how transparency builds trust—and why authenticity is more than just a buzzword. Whether you’re a therapist, agency, or wellness brand, this conversation is about keeping the “help” in help-seeking.

You Will Learn:

• Why transparency is particularly important in mental health marketing compared to other industries
• How being transparent in marketing impacts the trust between the provider and potential client, even before a session begins
• What responsibilities mental health organizations have when it comes to representing diverse stories and lived experiences in their branding
• What clients are looking for when they browse a therapist's website or social media

Beacon Media + Marketing is a data-driven digital marketing agency with strategic expertise in the healthcare industry. They love working with companies that make an impact in their communities, and they believe that a strong growth strategy can unlock your potential and allow you to exponentially scale your services. 

Adrienne Wilkerson is a nationally recognized entrepreneur, published author, and marketing visionary. As Co-Founder and CEO of Beacon Media + Marketing, she has led her company to multiple appearances on the Inc. 5000 list, earning widespread acclaim for excellence in digital marketing, especially within the mental and behavioral health sectors. With over two decades of experience, Adrienne is celebrated for her strategic insight, transformative leadership, and passion for innovation. Her expertise spans executive branding, marketing strategy, and the integration of emerging technologies like AI.

Jennifer Christensen is the Co-Founder and CMO of Beacon Media + Marketing, a national digital agency we've grown over the past 13 years with a mission to help small businesses thrive. Her journey as an entrepreneur began in my early 20s with a company that ultimately failed — an experience that shaped me profoundly. She didn’t plan to start another company at 40, but that failure taught her the humility, character, and resilience that have fueled Beacon’s success.

To learn more about Beacon Marketing + Media, visit https://www.beaconmm.com/

Connect with Jennifer and Adrienne on LinkedIn: https://www.linkedin.com/in/jenniferchristensenak/ https://www.linkedin.com/in/adriennewilkerson/

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center

Send us a text

In this episode of Your Mental Health Business Mentor, Dr. Margo Jacquot sits down with Mark Manderson, founder of Pacific Shores Recovery, author of The Recovery Way, and creator of the Pacific Shores app. Mark shares his deeply personal journey from childhood trauma to becoming a leader in addiction recovery. With honesty and insight, he outlines how building a recovery center came from lived experience, entrepreneurship, and a desire to help others find hope.

You’ll learn:

• How Mark’s early experiences shaped his mission to serve others in addiction recovery.
• Why mistakes are vital to business growth and how Mark paid the “dumb tax” to learn key entrepreneurial lessons.
• How the Pacific Shores app offers 90-day guided meditations, emotional processing tools, and recovery coaching on demand.
• What it takes to self-publish a book that connects with real people, including incarcerated readers.
• Why consistency, continuous learning, and flexibility are the three cornerstones of sustainable business success.

💡 Key Quotes:

• “The struggle is a massive part of the journey.”
• “Our goal is to help you create a life so wonderful that you don’t want to sedate or retire from it.”
• “Failure is just feedback. Consistency is the superpower.”

📚 Resources Mentioned:

• 📘 The Recovery Way by Mark Manderson
• 📱 Pacific Shores App – Available on App Store & Google Play
• 📸 Follow Mark on Instagram: @pacificshoresrecovery

🔗 Connect with Us:
Be sure to follow the show, leave a review, and share this episode with any mental health professionals, practice owners, or recovery center leaders who want to lead with both heart and strategy.

Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice.

thejunipercenter.com

Connect with Dr. Margo Jacquot:

• Website: thejunipercenter.com
• Instagram: @thejunipercenter
• Facebook: The Juniper Center