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In this engaging conversation, Dr. Margo and Kym Tolson explore the transformative role of artificial intelligence (AI) in psychotherapy. Kym, known as the 'traveling therapist,' shares her journey into the world of AI, discussing its applications in clinical practice, particularly in note-taking and client management. They delve into the importance of HIPAA compliance, the potential concerns therapists have regarding AI, and how it can enhance clinical efficiency and client outcomes. 

Kym also provides insights on evaluating AI platforms and building personalized AI tools for therapy practices, making a compelling case for the integration of AI in modern therapy.

A Few Key Takeaways
AI has the potential to revolutionize psychotherapy.
HIPAA compliance is crucial when using AI tools.
AI can assist in writing clinical notes efficiently.
Therapists should be cautious of data privacy with AI.
AI can help identify treatment goals and objectives.
Building personalized AI tools can enhance practice efficiency.
AI can serve as a valuable resource for therapists.
Insurance companies may have varying views on AI usage.
AI can improve client outcomes significantly.
Therapists should always fact-check AI-generated information.

Connect with Dr. Margo Jacquot
https://www.thejunipercenter.com/
https://www.linkedin.com/in/margo-jacquot/
 
Connect with Kym Tolson
https://kymtolson.com

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In this conversation, Dr. Margo and Juliet discuss the essential elements of effective website copywriting for therapists. They explore common mistakes therapists make when creating their websites, emphasizing the importance of understanding copywriting principles and focusing on the client's needs rather than the therapist's credentials. Juliet outlines her process for writing website copy, including the importance of specificity and emotional connection in the text. They also delve into marketing strategies for therapists, highlighting the significance of having a marketing plan and utilizing blogging and online content to attract clients. The conversation concludes with practical tips for improving website copy and marketing efforts.


Key Takeaways
Understanding copywriting principles is crucial for effective websites.
Focus on the client's needs, not just your credentials.
Create an emotional connection through engaging copy.
A clear call to action is essential for client engagement.
Blogging can significantly enhance online visibility.
Track marketing results to assess effectiveness.
Specificity in writing resonates more with potential clients.
Use compelling headlines to capture attention.
Short paragraphs improve readability and engagement.
Consistency in marketing efforts is key to success.

Juliet’s fascination with how the human mind works, combined with her desire to help people, led her to pursue a career in mental health. She completed a Master’s degree in Counseling Psychology and went on to work as a therapist, educator, and researcher/writer, with a strong focus on family violence.

It wasn’t always easy balancing these three roles, but Juliet enjoyed the variety in her work and how each role complemented the others. She loved her career; however, after 20 years in the mental health field, she was ready for a change.

In 1999, Juliet studied business coaching through several institutions. She also explored online marketing and copywriting, eventually hiring her own marketing coach. Within a few years, she transitioned into a role as a marketing coach and copywriter for therapists and natural health businesses.

Juliet seamlessly wove her skills from her therapy career into her new business: transferring her people skills as a therapist into marketing coaching and consulting, her research skills into becoming an avid student of marketing, her writing skills into website copywriting, and her teaching abilities into developing and delivering workshops, online webinars, and courses. As they say, the rest is history.

Connect with Juliet:
https://julietaustin.com/
https://mindbodytraininginstitute.com/

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Dr. Margo Jacqout sits down with Kym Tolson, also known as the Traveling Therapist, to talk about the ever-changing world of therapy. Kym shares her inspiring journey as a digital nomad, offering practical tips on how therapists can explore new ways to earn income. They also dive into the challenges of dealing with and navigating insurance companies and why advocacy matters so much in mental health care.

Visit us at mentalhealthbusinessmentor.com. If you enjoyed this episode, please subscribe. To connect with Kym Tolson, head to https://kymtolson.com/

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Description:

We all have clutter in our lives, but what exactly is “Energetic Clutter” and how in the world can we begin to clear it? In this episode, we welcome Tanya Cole-Lesnick, a psychotherapist turned personal development coach. Tanya & Margo dive into coaching, group coaching, retreats and her coined term “Energetic Clutter”. Tanya also shares how she can help you connect with your own magic!

Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to contact Tanya you can reach her at https://www.tanyacole-lesnick.com/.

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We’ve all heard the expression “You never get a second chance to make a first impression” but how does that saying relate to a practice Intake process? In this episode, we welcome back Mark Jacquot, Chief Operating Officer of The Juniper Center and Margo’s big brother. Mark & Margo dive into the importance of the Intake Process discussing what it is, what skill sets are crucial, and the role automation can play. Mark also shares how simple things like answering the phone can set you apart from the competition.

Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to contact Mark Jacquot you can reach him at [email protected].

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Have you heard the buzzwords “trauma informed approach” but aren’t really sure about how you can utilize it in your daily life? In this episode, we welcome back Dr. Bianka Hardin, Psy.D..  Dr. Hardin is the founder of Centered Therapy Chicago. Bianka & Margo tackle the topic of infusing a relational trauma informed approach in your practice and with clients. They discuss knowing your own triggers so you can better serve clients and employees, incorporating the framework in the hiring process, the importance of asking questions, and what is meant by “over-efforting”. Dr. Hardin also shares why you should give yourself permission to make mistakes. 

Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Dr. Bianka Hardin go to https://www.centeredtherapychicago.com/profile/bianka-hardin/

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Do you ever think about selling your counseling practice in the future and struggle with how and when you would even start? In this episode, we talk with Joyce Marter.  Joyce is a Renowned Psychotherapist, National Speaker, Entrepreneur, Media Contributor, Author, & Mental Health Thought Leader. She is the founder of Urban Balance (a national outpatient mental health company) and the author of The Financial Mindset Fix: A Mental Fitness Program for an Abundant Life. In this episode, Joyce and Margo discuss the importance of having an exit strategy.  They dive into business valuations, the types of buyers, and how a business broker can help you. Joyce also shares a pearl of wisdom on why it is essential to hang on to your confidence throughout the process.

Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Joyce Marter go to https://www.joyce-marter.com/.

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Warning: This episode will talk about suicide and may be triggering for some listeners.

As a practice leader, do you often lose sleep over potential emergency situations with clients?  What legal implications do I need to consider to keep myself, clients and my company protected? In this episode, we talk with Jonathan Nye, Managing Partner of NYE Law Group, Ltd.  Jonathan & Margo discuss emergency situations, when to breach client confidentiality, and the steps to take along the way. Jonathan also shares the importance of taking your own pulse first before reacting.

Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Jonathan Nye and NYE Law Group, LTD go to http://www.nyelawyer.com/

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We’ve all heard of mentoring but what does “Reverse Mentoring” really mean? In this episode we welcome Julie Noonan, an experienced Executive Coach and Change Management Strategist. Margo and Julie dive into “reverse mentoring” and how people of different generations can learn from each other and often share the same values but differ in their approach. They discuss things leaders should consider in how to best leave a lasting positive legacy for themselves and their business. Julie also provides her top 3 pieces of advice to be an effective leader.

Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Julie Noonan go to https://www.jnoonanconsulting.com/

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As a practice owner, do you ever wonder what it is that makes some practices succeed more so than others in seemingly similar environments? In this episode we welcome Maira Holzmann, founder of Somatic Therapy Partners in Denver, CO. Margo and Maira dive into reasons therapy practices succeed and fail. They discuss the top habits of thriving therapists, including her #1 habit of “niching down”. Maira also shares the difference between costs and investing in your business.

Find us at http://mentalhealthbusinessmentor.com. If you liked this episode, please subscribe. If you would like to learn more about Maira Holzmann go to https://somatictherapypartners.com/