Merch Culture

On this week's episode of Merch Culture we interview Abe Anteby, founder of Threadfast Apparel. Abe dives into Threadfast's ethos of "product first" and why they believe in spending more time on developing quality products. A short & sweet episode with a sequel coming soon!

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On this week's episode of Merch Culture we interview the CMO of Alpha Broder, David Clifton. We talk tech, rising trends in the apparel space, and even dive into a history lesson on gambling. Lots of interesting topics in this one with a little something for everyone!

1:10 - Intro

2:10 - Alpha Broder Chicago Distribution Center

3:30 - Automation & Technology

8:50 - Which niches are gaining traction in the apparel industry?

11:35 - The Tap Tee demonstration

12:38 - "The Fix" show

20:00 - Creating experiences with merch

22:25 - The Alpha Broder Team & employee empowerment

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Daniel from Behind the Scenes Apparel joins us on this week's episode of Merch Culture to talk all about the wholesale blanks company that's making waves in the industry.

1:00: BTSA background

6:10: Intentional exclusivity in BTSA's marketing

9:45: How Daniel got into the apparel industry

16:00: Ordering process for a custom blanks program

24:50: New dye techniques

26:40: The future of the industry

Watch on YouTube: https://youtu.be/UDUSy0QsCdY

Check out BTSA:

https://www.behindthescenesapparel.com/

https://www.instagram.com/BTSA.LA/

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Our Creative Manager, Tyler, joins us once again to give us the lowdown on hat transfers. Transfers have come a long way in recent years and are making a comeback as we see a resurgence of trucker hats and colorful hat decoration. Tune in to learn when to choose transfers over embroidery, and what kinds of hats can be decorated.

Watch on YouTube:

https://youtu.be/MWNyUAKwJ-4

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We delve into the crucial role of shipping and logistics in the realm of music merchandise and high volume apparel production and ensuring timely delivery to events. We're joined by Sonny from the Logistics department to discuss the intricate web of behind-the-scenes operations that bring your favorite band's merchandise from concept to concert.

We explore how the convergence of precision, timing, and attention to detail ensures that concertgoers receive their cherished band merchandise right on schedule. Tune in as we lift the curtain on this essential yet often overlooked aspect of the music industry.

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Today we're joined by Tyler, the Creative Manager at Culture Studio, to talk all about custom posters. A timeless classic in the world of music merchandise that still claims its place as a popular collectible item among fans. Over the years a lot of innovation has taken place, allowing for options like digital printed posters and specialty like flock or aluminum.

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Tune into this today's episode of Merch Culture where we break down all things embroidery🧵 Kari gives us the insider info on methods, threads, digitizing, and best practices when it comes to creating the best possible finished product.

Watch on YouTube:

https://youtu.be/ahyt21WmBPI

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We often see the finished product on retail racks or at the merch booth but don't realize how much work goes on behind the scenes. Special guest & Account Manager at Culture, Julia, joins Rich to walk through the process and dive into all the departments involved in bringing an order to life.

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Carlo & Rich sit down with Culture's Creative Manager, Tyler, to talk all things ink -- when to use each type, the benefits, and how to produce the best results.

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Carlo sits down with the Vice President of Colortone, a leader of wholesale tie-dye apparel in the merch industry.

2:30 - Company background

5:35 - How COVID impacted the business

10:00 - Pigment dye & specialty washes

12:50 - Decorating treated garments

14:00 - The trends of tie dye

15:50 - How Kevin got into the industry

17:40 - Advice for people stepping into the apparel space

18:50 - Product review: Tie Dye Denim Jackets

Shop the jacket: https://cp.culturestudio.net/catalog/colortone%20/9050

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