Merch Culture

From Colorado clothing brand to major wholesale supplier, Pete gives us the origin story of Original Favorites.

• Utilizing scarcity to drive demand
• The value of using high quality & sustainable materials
• The challenges of growing a blank brand

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We chat with Jeremy, the Sales Manager of Bayside.

• The importance of American manufacturing
• Tapping into a niche as a blank manufacturer
• Product review of Bayside 9580 Tee
• Designing a unique PFD silhouette

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Carlo & Rich sit down with Megan Spire from Bella + Canvas to chat about how she got into the apparel industry, building company culture, and how to make an impact and advance in your career in this space.

"You get what you pay for" is something that will always ring true. In an industry where deadlines matters, what's the cost of missing a show? Rich & Carlo talk about the consequences of cutting corners and how to combat clients pushing back against pricing.

Watch on YouTube:

https://www.youtube.com/watch?v=pKDfjStRxCc

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Instagram: https://www.instagram.com/culturestudio/

Twitter: https://twitter.com/culturestudio

Facebook: https://www.facebook.com/culturestudiodecoratedmerchandise

LinkedIn: https://www.linkedin.com/company/culture-studio/

You've bought the domain, designed your website, now what? The fun part, but also the most intimidating -- filling your store with products that sell. There's a lot of important questions to consider when building out a product line for your store, we touch on some of the key points and things we've seen brands do succesfully.

• Creating a product collection
• Bulk Production vs On Demand
• Pre-Sales
• "Moment merch" & capitalizing on trends

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Merchandise is a powerful tool in growing sales, but more importantly, an engaged audience.

We touch on:

• Tapping into an existing fanbase
• Building a community
• Telling a story
• Spreading the word
• Building your brand identity

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Instagram: https://www.instagram.com/culturestudio/

Twitter: https://twitter.com/culturestudio

Facebook: https://www.facebook.com/culturestudiodecoratedmerchandise

LinkedIn: https://www.linkedin.com/company/culture-studio/

From finding a space, to hiring a team, to installing hundreds of feet of pipe to get gas down the street...Opening a new production facility was no easy feat. Carlo talks with Rich about the process to dive into all the valuable lessons along the way, and takeaways for anyone else trying to open a new business or expand their locations.

Watch the video:

https://youtu.be/VmrAIY9F0Og

Connect with us on socials:

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LinkedIn: https://www.linkedin.com/company/culture-studio/

In the merch industry it can be easy to focus on marketing, landing new clients, and closing the sale -- but oftentimes we forget who has to make all the magic happen behind the scenes. Production can be a thankless job at times but it is the foundation of the entire business and responsible for that beautiful end-product that the fan sees at the merch booth.

Watch the video:

https://www.youtube.com/watch?v=n9x55PpOMmE

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LinkedIn: https://www.linkedin.com/company/culture-studio/

We're back with episode #2 talking all about samples & why they are so important in apparel production. We discuss sustainability, saving money & time in production, achieving the vision, and physical samples vs photo approvals.

Watch the video:

https://www.youtube.com/watch?v=pibsx5x1vM4

Follow us on socials!

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Twitter: https://twitter.com/culturestudio

Facebook: https://www.facebook.com/culturestudiodecoratedmerchandise

LinkedIn: https://www.linkedin.com/company/culture-studio/

Kicking off our first episode talking about why art separations are so crucial to getting the perfect print, especially when it comes to photorealistic prints.

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