Shawn Minard and Jeremy Jones join Randy Crabtree to pull back the curtain on Frazier & Deeter's approach to growth, culture, and leadership on Episode 247 of The Unique CPA. As the firm expands through private equity and acquisitions, the conversation moves beyond numbers to the real work of integrating people and ideas. Shawn describes how "stay interviews" and a flexible, opt-in leadership program have become cornerstones of their people-first philosophy, while Jeremy discusses the challenges of maintaining high standards, embracing flexible work, and prioritizing entrepreneurial thinking. Together, they weigh the value of emotional intelligence against technical skills, and consider how a flat leadership model can thrive in a 700-person firm. The result is a candid look at how culture and adaptability shape the future of accounting.

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