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Messy but worth it: Why Amazon’s full-funnel ad strategy is a game-changer with Carly Zipp
In this episode of The Speed of Culture, Matt Britton sits down with Carly Zipp, Global Director of Brand Marketing at Amazon Ads, to explore how Amazon is reshaping advertising. From full-funnel strategies and immersive live sports to creator collaborations and AI-driven personalization, Carly reveals how Amazon is transforming consumer connections across its media ecosystem.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Carly Zipp on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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By ADWEEK & Suzy
4.8
4949 ratings
In this episode of The Speed of Culture, Matt Britton sits down with Carly Zipp, Global Director of Brand Marketing at Amazon Ads, to explore how Amazon is reshaping advertising. From full-funnel strategies and immersive live sports to creator collaborations and AI-driven personalization, Carly reveals how Amazon is transforming consumer connections across its media ecosystem.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Carly Zipp on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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